Sanya Malhotra lays out a purr-fect spread for Whiskas
HighlightsWhiskas has launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent Sanya Malhotra, aimed at addressing mealtime dilemmas for cat owners. The digital film humorously showcases Sanya Malhotra auditioning a chef to impress her discerning cat, ultimately highlighting Whiskas Wet Cat Food as the preferred choice. Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, emphasizes the importance of scientifically formulated pet food, noting that India has one of the world's lowest pet food adoption rates despite a rise in cat ownership.
Cat food brand, Whiskas, has officially launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent,
Sanya Malhotra
. The campaign, a blend of humor and heart, aims to resonate with cat owners nationwide by highlighting the common struggles of mealtime and presenting a simple, satisfying solution: the
Whiskas Wet Cat Food
range.
The "No Fuss Just Whiskas Food" campaign directly addresses mealtime dilemmas, striving for enjoyable experiences for both pets and their owners. A digital film, set in a vibrant kitchen, showcases Sanya Malhotra humorously auditioning a chef attempting to impress her and, more importantly, her discerning cat. From "Nawabi Fish Rice" to classic "Khichdi," each elaborate dish is met with a firm "Rejected!" from Malhotra. The turning point arrives when the chef, recognizing the cat as the true decision-maker, introduces Whiskas
Wet Cat Food
. The film comically tells that even the most particular cats can't resist Whiskas. Through its playful tone and relatable pet-parent scenarios, the campaign reinforces the brand's commitment to taste, nutrition, and satisfaction in every bite.
Sanya Malhotra's involvement extends beyond her role as the campaign's face; she is a passionate and experienced cat parent herself. Known for sharing genuine moments with her beloved feline on social media, Malhotra brings authenticity and warmth to the initiative. Her real-life encounters with mealtime fussiness make her an ideal voice for Whiskas's message of taste, trust, and nutrition.
"As a cat parent, I understand how challenging mealtimes can be," shared Sanya Malhotra. "The cat in the film is expressive and very particular, just like my cat at home. This campaign is personal because it mirrors our real-life experience."
Ayesha Huda, chief marketing officer, Mars
Pet Nutrition
India, emphasised the campaign's significance. "India remains one of the world's lowest pet food adoption markets, with less than 10 per cent of cat parents opting for scientifically formulated pet food," stated Huda. "This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.'
India is currently experiencing a notable rise in cat ownership, with over 70% of new kitten owners being first-time pet parents. Despite this surge, the country lags globally in meeting the specific nutritional requirements of its pet population.
Watch the film here:
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