Latest news with #MarsPetNutritionIndia
Fashion Value Chain
6 days ago
- Business
- Fashion Value Chain
WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food; Speaks to India's Fussy Cats in its Latest Campaign
WHISKAS Cat Food,1 Indias preferred cat food brand in the country has launched its new campaign 'No Fuss Just WHISKAS Cat Food' with acclaimed actor and devoted cat parent Sanya Malhotra. With equal parts humour and heart, the campaign brings to life the mealtime struggles of pet parents across the country and offers a simple, satisfying solution – the WHISKAS Wet Cat Food range, a hit even with the fussiest cats1. WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food The WHISKAS Wet Cat Food campaign works to resolve mealtime dilemmas, ensuring both pets and owners can enjoy pleasant mealtime experiences. Set in a lively kitchen filled with culinary ambition, the digital film follows Sanya Malhotra as she auditions a hopeful chef trying to impress her and more importantly, her discerning cat. From Nawabi Fish Rice to classic Khichdi, dish after dish is met with a firm 'Rejected!' from Sanya. It's only when the chef realizes who the real boss is that he presents a game-changing option – WHISKAS Wet Cat Food. As the cat eagerly tucks in, the film humorously drives home a simple truth: even fussy cats prefer WHISKAS Wet Cat Food1. With a playful tone and relatable pet-parent moments, the film reinforces the brand's promise of taste, nutrition, and satisfaction in every bite. WHISKAS | Sanya's Recipe Hunt for Her Fussy Cat Ad link: You don't need a chef to find a meal your fussy cat prefers. All it takes is WHISKASï¸ Kannada & Malayalam Sanya Malhotra isn't just the face of the campaign; shes also a passionate and experienced cat parent. Known for sharing candid moments with her beloved cat on social media, Sanya brings authenticity and warmth to the campaign. Her real-life experience as a pet parent, dealing with mealtime fussiness, makes her the perfect voice for the WHISKAS Brand message of taste, trust, and nutrition. Sanya Malhotra shares her thoughts on the campaign, 'As a cat parent, I understand how challenging mealtimes can be. The cat in the film is expressive and very particular, just like my cat at home. WHISKAS Wet Cat Foodhas been a game-changer when it comes to mealtimes. She clearly loves it, and I love that it's nutritious and easy. This campaign is personal because it mirrors our real-life experience.' Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India, added, 'India remains one of the worlds lowest pet food adoption markets, with less than 10% of cat parents opting for scientifically formulated pet food2. This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' Backed by science and loved for its taste, WHISKAS Wet Cat Food is tailored to meet the specific dietary needs of cats, who require nutrition that typical homemade or generic diets often fails to provide. Each pouch offers 100% complete and balanced nutrition, made with real meat, supports hydration through the moisture in gravy, and is available in a variety of flavours like Chicken and Tuna. India is experiencing a significant surge in cat ownership,2 with over 70% of kitten owners being first-time pet parents. However, despite this increase, India remains one of the lowest markets globally when it comes to meeting the nutritional requirements of their pets. Crafted to satisfy the selective appetites of cats, WHISKAS Wet Cat Food offers a winning combination of delicious flavours and perfectly portioned, scientifically designed meals for optimal nutrition. 1 Disclaimer: Study conducted by Mars Petcare India, Oct '23 2 Disclaimer: Study conducted by Mars, Global Pet Parent Survey, Oct 2024.
Time of India
31-05-2025
- Entertainment
- Time of India
Sanya Malhotra lays out a purr-fect spread for Whiskas
HighlightsWhiskas has launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent Sanya Malhotra, aimed at addressing mealtime dilemmas for cat owners. The digital film humorously showcases Sanya Malhotra auditioning a chef to impress her discerning cat, ultimately highlighting Whiskas Wet Cat Food as the preferred choice. Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, emphasizes the importance of scientifically formulated pet food, noting that India has one of the world's lowest pet food adoption rates despite a rise in cat ownership. Cat food brand, Whiskas, has officially launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent, Sanya Malhotra . The campaign, a blend of humor and heart, aims to resonate with cat owners nationwide by highlighting the common struggles of mealtime and presenting a simple, satisfying solution: the Whiskas Wet Cat Food range. The "No Fuss Just Whiskas Food" campaign directly addresses mealtime dilemmas, striving for enjoyable experiences for both pets and their owners. A digital film, set in a vibrant kitchen, showcases Sanya Malhotra humorously auditioning a chef attempting to impress her and, more importantly, her discerning cat. From "Nawabi Fish Rice" to classic "Khichdi," each elaborate dish is met with a firm "Rejected!" from Malhotra. The turning point arrives when the chef, recognizing the cat as the true decision-maker, introduces Whiskas Wet Cat Food . The film comically tells that even the most particular cats can't resist Whiskas. Through its playful tone and relatable pet-parent scenarios, the campaign reinforces the brand's commitment to taste, nutrition, and satisfaction in every bite. Sanya Malhotra's involvement extends beyond her role as the campaign's face; she is a passionate and experienced cat parent herself. Known for sharing genuine moments with her beloved feline on social media, Malhotra brings authenticity and warmth to the initiative. Her real-life encounters with mealtime fussiness make her an ideal voice for Whiskas's message of taste, trust, and nutrition. "As a cat parent, I understand how challenging mealtimes can be," shared Sanya Malhotra. "The cat in the film is expressive and very particular, just like my cat at home. This campaign is personal because it mirrors our real-life experience." Ayesha Huda, chief marketing officer, Mars Pet Nutrition India, emphasised the campaign's significance. "India remains one of the world's lowest pet food adoption markets, with less than 10 per cent of cat parents opting for scientifically formulated pet food," stated Huda. "This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' India is currently experiencing a notable rise in cat ownership, with over 70% of new kitten owners being first-time pet parents. Despite this surge, the country lags globally in meeting the specific nutritional requirements of its pet population. Watch the film here:
