Brent Musburger wins the 2025 Pete Rozelle Radio-Television Award from the Hall of Fame
Musburger will receive his award during the 2025 Pro Football Hall of Fame Enshrinement Week, which includes the Enshrinees' Gold Jacket Dinner on Friday, Aug. 1, and the Class of 2025 enshrinement on Saturday, Aug. 2.
'The Pete Rozelle Radio-Television Award recognizes broadcast excellence in pro football, and Brent Musburger certainly measures up to that standard,' Jim Porter, president and CEO of the Hall of Fame, said. 'Brent has entertained and informed generations of fans – across not only pro football but college football, basketball, Little League baseball, golf, tennis and other sports – with insights and some signature phrases that became a trademarked style.'
CBS Sports hired Musburger in 1973 as a play-by-play voice. He took over as host of 'The NFL Today' in 1975 and held that role until 1990. With Musburger at the helm, the pregame show began an 18-year run as the highest-rated program in its time slot that didn't end until the program ceased in 1994 with pro football's move from CBS to FOX.
Former NFL defensive back Irv Cross, winner of the 2009 Pete Rozelle Radio-Television Award, was among Musburger's on-air partners on 'The NFL Today.'
Following his departure from CBS in 1990, Musburger joined ABC Sports and stayed with the network family for 27 years. His broadcast credits there included college football and basketball, World Cup soccer and a stint as a halftime reporter for 'Monday Night Football.'
After a short hiatus from broadcasting, he returned to the booth as the radio play-by-play voice of the Oakland/Las Vegas Raiders for three seasons (2019-21). He also launched his current venture, Vegas Stats & Information Network (VSiN), the first multichannel network dedicated to sports gaming information, where he remains active.
Musburger is a member of the Medill Hall of Achievement at Northwestern University. While still in college, he joined the staff of the Chicago American newspaper as a sports writer. His broadcasting career started shortly thereafter, when he joined WBBM Radio in Chicago as sports director. He later was named sports director for WBBM-TV before moving to Los Angeles to co-anchor the nightly news for KNXT-TV.
Musburger's 50-year on-air career includes broadcasts of several NCAA men's national basketball tournaments — he is credited with coining the phrase 'March Madness' — Indianapolis 500 races, U.S. Open and British Open golf tournaments, Little League World Series games, Triple Crown horse races and NASCAR events.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs
Just how big of a surprise was the UFC's bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn't see it coming. 'No, I didn't think this is where we'd end up,' White said Monday during an appearance on 'The Pat McAfee Show' to discuss the new broadcast rights deal. 'But this is sort of how it played out. I love it. These guys are obviously very smart guys, very aggressive.' In an interview on CNBC, TKO president and COO Mark Shapiro said he initially expected to make a deal that would bring only the UFC Fight Night events to Paramount. But after Skydance Media completed its deal to purchase control of Paramount last week, Shapiro said, the deal for the entirety of the UFC's U.S. broadcast rights came together in just 48 hours. Now, instead of just the 30 UFC Fight Night events per year, Paramount+ will feature all UFC content, including the 13 numbered UFC events each year. [Join or create a Yahoo Fantasy Football league for the 2025 NFL season] 'We're getting the brand, we're getting the reach, and they'll get the signups,' Shapiro said of Paramount's streaming service. Possibly the biggest news in all this for fight fans is the end of the UFC's pay-per-view era. Ever since the very first UFC event in 1993, pay-per-view has been a vital part of the UFC's strategy. Under the current deal with ESPN, each UFC pay-per-view costs $79.99 in the U.S., plus the cost of the ESPN+ subscription on top of that. With pay-per-view revenues reportedly in decline, it makes sense for the UFC to finally ditch that model. The fact that it's doing so as part of a deal that will essentially double the roughly $550 million per year that the UFC currently receives from ESPN likely only made that calculation easier. 'The pay-per-view model is a thing of the past,' Shapiro said on Monday. 'What's on pay-per-view anymore? Boxing? Movies on DirecTV? It's an outdated, antiquated model. So, it was paramount to us — forgive the pun — where it's one-stop shopping, especially for our younger fans in flyover states. When they find out, 'Wait, if I just sign up for Paramount+ for $12.99 a month, I'm going to automatically get UFC's numbered fights and the rest of the portfolio?' That's a message we want to amplify.' What's still unclear is exactly how and when UFC events might be included on the CBS network TV lineup. According to Shapiro, Paramount+ will be the home for all 43 UFC events per year — 30 UFC Fight Nights and 13 numbered events — when the deal begins in 2026. But he added that those numbered events, which typically feature the title fights and the biggest names on the UFC roster, could also air on CBS. 'It was important to us to have CBS play a big component in this,' Shapiro said on CNBC. 'As they've laid out, this is Paramount+ exclusively. But CBS will have simulcast on many of the fights, and likely all of the numbered events, which are formerly the pay-per-view fights.' For many, it was probably a surprise to see Paramount emerge as the winner in the battle for UFC broadcast rights, especially after months of speculation that pegged Netflix and ESPN as the most likely destinations. After all, Paramount+ is currently known more for TV dramas like 'Yellowstone' than it is for live sports. But, as the UFC CEO White added, many streaming services are looking to bolster their appeal to subscribers with the help of live sports, which create an urgency among viewers that scripted shows can't match. 'I think all these streaming services, no matter who they are, have to be involved in live sports,' White said. 'Any type of sport, you have to watch it live. Nobody's going to watch a taped or delayed sporting event. So yeah, I think they all have to have it.'
Yahoo
3 hours ago
- Yahoo
How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs
Just how big of a surprise was the UFC's bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn't see it coming. 'No, I didn't think this is where we'd end up,' White said Monday during an appearance on 'The Pat McAfee Show' to discuss the new broadcast rights deal. 'But this is sort of how it played out. I love it. These guys are obviously very smart guys, very aggressive.' In an interview on CNBC, TKO president and COO Mark Shapiro said he initially expected to make a deal that would bring only the UFC Fight Night events to Paramount. But after Skydance Media completed its deal to purchase control of Paramount last week, Shapiro said, the deal for the entirety of the UFC's U.S. broadcast rights came together in just 48 hours. Now, instead of just the 30 UFC Fight Night events per year, Paramount+ will feature all UFC content, including the 13 numbered UFC events each year. 'We're getting the brand, we're getting the reach, and they'll get the signups,' Shapiro said of Paramount's streaming service. Possibly the biggest news in all this for fight fans is the end of the UFC's pay-per-view era. Ever since the very first UFC event in 1993, pay-per-view has been a vital part of the UFC's strategy. Under the current deal with ESPN, each UFC pay-per-view costs $79.99 in the U.S., plus the cost of the ESPN+ subscription on top of that. With pay-per-view revenues reportedly in decline, it makes sense for the UFC to finally ditch that model. The fact that it's doing so as part of a deal that will essentially double the roughly $550 million per year that the UFC currently receives from ESPN likely only made that calculation easier. 'The pay-per-view model is a thing of the past,' Shapiro said on Monday. 'What's on pay-per-view anymore? Boxing? Movies on DirecTV? It's an outdated, antiquated model. So, it was paramount to us — forgive the pun — where it's one-stop shopping, especially for our younger fans in flyover states. When they find out, 'Wait, if I just sign up for Paramount+ for $12.99 a month, I'm going to automatically get UFC's numbered fights and the rest of the portfolio?' That's a message we want to amplify.' What's still unclear is exactly how and when UFC events might be included on the CBS network TV lineup. According to Shapiro, Paramount+ will be the home for all 43 UFC events per year — 30 UFC Fight Nights and 13 numbered events — when the deal begins in 2026. But he added that those numbered events, which typically feature the title fights and the biggest names on the UFC roster, could also air on CBS. 'It was important to us to have CBS play a big component in this,' Shapiro said on CNBC. 'As they've laid out, this is Paramount+ exclusively. But CBS will have simulcast on many of the fights, and likely all of the numbered events, which are formerly the pay-per-view fights.' For many, it was probably a surprise to see Paramount emerge as the winner in the battle for UFC broadcast rights, especially after months of speculation that pegged Netflix and ESPN as the most likely destinations. After all, Paramount+ is currently known more for TV dramas like 'Yellowstone' than it is for live sports. But, as the UFC CEO White added, many streaming services are looking to bolster their appeal to subscribers with the help of live sports, which create an urgency among viewers that scripted shows can't match. 'I think all these streaming services, no matter who they are, have to be involved in live sports,' White said. 'Any type of sport, you have to watch it live. Nobody's going to watch a taped or delayed sporting event. So yeah, I think they all have to have it.'


USA Today
3 hours ago
- USA Today
Dana White didn't see UFC-Paramount deal coming, dishes on non-PPV era expectations
With the UFC-ESPN contract set to expire later this year, TKO Group had spent several months working on a new broadcast deal for the promotion, but at no point did Dana White believe Paramount would be the new home of the world's leading MMA promotion. "No, I didn't think this is where we'd end up," White said Monday on "The Pat McAfee Show" after Paramount and the UFC announced the news, "but this is sort of how it played out." TKO Group, which owns the UFC and WWE under one umbrella, closed a seven-year, $7.7 billion broadcast deal with Paramount on Monday. Starting in 2026, the UFC's annual 43 events – previously broken down into 13 pay-per-views, plus 30 additional Fight Night events – will stream on Paramount+, with additional events broadcast live on CBS, Paramount's flagship network. The biggest change for fans is that Paramount and the UFC are leaving pay-per-view altogether, making every event available to anyone with a Paramount+ subscription, which ranges from $7.99 a month to $12.99 a month in the U.S. for plans without ads and that include Showtime. "If you look at the moves (Paramount is) making right now and the content that they have," White told CBS Sports, "they just locked up 'South Park.' They have 'Yellowstone,' 'Mob Land,' which is a big hit, 'Tulsa King,' and the list goes on and on. So not only if you're a UFC fan do you get away from the pay-per-view model, now you just pay 12 or 13 dollars a month, whatever it is, and you get all this programming plus all the UFC content." What does ditching pay-per-view mean for UFC fans? While ditching the pay-per-view model initially feels like a big financial win for fight fans, the decision does raise concerns about the UFC's incentive to make high-quality cards for those 13 events. White shed light on the situation about what to expect in terms of "big" events, which have decreased in recent years as the UFC roster has swelled during the promotion's shift to a quantity-based business model. "It's looking like we're gonna do four big events a year (on CBS)," White said. "We're talking about doing a fight at the White House next year on the 4th of July, the 250th anniversary of America. So imagine a massive fight on the lawn of the White House on CBS." White continued, "We basically go every Saturday. So when you're asking about seasons and off time, there is no off time for the UFC. We go every Saturday. I'm always looking to put on the biggest and best events and, you know, for the card from the bottom all the way to the top. We're gonna do some amazing things over the next several years with Paramount and CBS, and I'm always looking to bring in the best talent and put on the greatest fights." What happened to Netflix? It was widely expected that the UFC would land on Netflix, at least in some form, given the world's largest streaming platform also is home to WWE Raw and premium WWE live events. White even said in July 2024 that the UFC was looking into landing on multiple platforms, similar to major sports leagues such as the NFL and NBA In the end, though, TKO settled on an exclusive deal with Paramount that White ultimately said he's happy about – even if he didn't see it coming. "This is all the things that I used to dream about," White said. "(With) streaming, my big thing was I believed that one day we would be on a platform when the entire world could watch the fight at the same time and on the same channel, and we are definitely getting closer to my vision with that."