&w=3840&q=100)
JioHotstar nears Netflix with 300 mn subscribers after IPL 2024 surge
India's JioHotstar has reached 300 million subscribers, bringing it closer to Netflix, the US-based global streaming platform, driven by massive reach and viewership during the recently concluded Indian Premier League (IPL) in June, according to a report by JioStar.
As of 2024, Netflix, a subscription video-on-demand (SVOD) platform present in over 190 countries, had about 301.63 million subscribers, according to data compiled by Statista. In comparison, Amazon Prime Video has over 200 million Prime members. (In some countries, Prime Video is bundled with Prime membership, while in others, it operates as a standalone service not included under Prime membership.)
For the JioStar Network, the average daily reach during the tournament on television was 121 million viewers, while for digital it was 170 million viewers. This was twice the viewership of the Super Bowl — the annual championship game of the National Football League (NFL) in the US — the report stated.
'Once a year for them (referring to the Super Bowl). Every day for us (JioStar), for over two months straight,' it said in the report. In the 18th season of the IPL, JioStar had over 425 advertisers across 40 categories.
'India's growing influence in sport is nothing but a reflection of India's growing significance on the global stage, driven by a strong consumption-oriented economy,' said Sanjog Gupta, chief executive officer, sports and live experiences, JioStar, during an APOS fireside chat held in Bali.
Gupta further added, 'This IPL, not only have we reached a billion viewers across platforms, we have also managed to make this IPL the most monetised edition of the event, and also the most monetised sporting event ever in India across advertising and subscription revenue.'
India's biggest media conglomerate, JioStar, further highlighted in the report that connected TV (CTV) viewership in the country has increased as its streaming platform, JioHotstar, was available on 99 per cent of devices in India. It recorded 1.04 billion app downloads on Android.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
13 minutes ago
- Mint
Trump gets golden share power in US Steel buyout. US agencies will get it under future presidents
HARRISBURG, Pa. — President Donald Trump will control the so-called 'golden share' that's part of the national security agreement under which he allowed Japan-based Nippon Steel to buy out iconic American steelmaker U.S. Steel, according to disclosures with the U.S. Securities and Exchange Commission. The provision gives the president the power to appoint a board member and have a say in company decisions that affect domestic steel production and competition with overseas producers. Under the provision, Trump — or someone he designates — controls that decision-making power while he is president. However, control over those powers reverts to the Treasury Department and the Commerce Department when anyone else is president, according to the filings. The White House didn't immediately respond to questions Wednesday about why Trump will directly control the decision-making and why it goes to the Treasury and Commerce departments under future presidents. Nippon Steel's nearly $15 billion buyout of Pittsburgh-based U.S. Steel became final last week, making U.S. Steel a wholly owned subsidiary. Trump has sought to characterize the acquisition as a "partnership" between the two companies after he at first vowed to block the deal — as former President Joe Biden did on his way out of the White House — before changing his mind after he became president. The national security agreement became effective June 13 and is between Nippon Steel, as well as its American subsidiary, and the federal government, represented by the departments of Commerce and Treasury, according to the disclosures. The complete national security agreement hasn't been published publicly, although aspects of it have been outlined in statements and securities filings made by the companies, U.S. Steel said Wednesday. The pursuit by Nippon Steel dragged on for a year and-a-half, weighed down by national security concerns, opposition by the United Steelworkers and presidential politics in the premier battleground state of Pennsylvania, where U.S. Steel is headquartered. The combined company will become the world's fourth-largest steelmaker in an industry dominated by Chinese companies, and bring what analysts say is Nippon Steel's top-notch technology to U.S. Steel's antiquated steelmaking processes, plus a commitment to invest $11 billion to upgrade U.S. Steel facilities. The potential that the deal could be permanently blocked forced Nippon Steel to sweeten the deal. That included upping its capital commitments in U.S. Steel facilities and adding the golden share provision, giving Trump the right to appoint an independent director and veto power on specific matters. Those matters include reductions in Nippon Steel's capital commitments in the national security agreement; changing U.S. Steel's name and headquarters; closing or idling U.S. Steel's plants; transferring production or jobs outside of the U.S.; buying competing businesses in the U.S.; and certain decisions on trade, labor and sourcing outside the U.S. Follow Marc Levy on X at: This article was generated from an automated news agency feed without modifications to text.
Time of India
24 minutes ago
- Time of India
'I love his mentality': Tom Brady's bold words about Mahomes spark GOAT controversy
'I love his mentality': Tom Brady's bold words about Mahomes spark GOAT controversy (Image via Getty) Tom Brady ignited a firestorm in the football fandom with regards to a statement he made about another elite player. During a conversation, Tom Brady was evidently reflective about Patrick Mahomes and the impact he will have on the are many who consider Tom Brady the G.O.A.T quarterback, but he is fully aware that someone may leapfrog him soon. The seven-time Super Bowl winner gave huge respect to Patrick Mahomes and touted his mentality, skill, and leadership. This statement has now started big talks across the sports world. Tom Brady has stated Patrick Mahomes has the potential to be the greatest of all time On June 25, 2025, Tom Brady went on record about Patrick Mahomes during a media availability in Los Angeles.. Tom Brady said, 'I love his mentality. He's got a desire every time he takes the field to be a great leader. Everything he says is the right thing.' The former New England Patriots and Tampa Bay Buccaneers star expressed that Patrick Mahomes is doing everything right and has a strong prospect of being the greatest. Payrick Mahomes has already won three Super Bowls and two MVP awards. The manner in which he plays, cool under pressure, as well as the intelligent decisions, has made him one of the most thrilling players to watch. At just 29, Patrick Mahomes still has many years of football in him. Patrick Mahomes continues to shine as comparisons to Tom Brady grow Patrick Mahomes helped the Kansas City Chiefs win back-to-back Super Bowls in 2023 and 2024. His playoff records and big game performances have been outstanding. He also led his team to many strong seasons and has become the face of the league. Patrick Mahomes thanked Tom Brady in past interviews and has often said he studies his career. Tom Brady's praise now adds more weight to the growing belief that Mahomes could someday top every list in NFL history. As the 2025 season approaches, all eyes will be on Patrick Mahomes to see if he can add more trophies and continue chasing Tom Brady's long record of success. Also Read: 'That's Just Not Fair': IShowSpeed Slams Unfair Fanatics Challenge After Brutal Loss To Tom Bra Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
Time of India
an hour ago
- Time of India
Fireside Ventures bets on tier-II, III locations after funding city firm
Jaipur: Venture Capital firm Fireside Ventures has reinforced its belief in the entrepreneurial depth and consumption potential of markets beyond the metros following its investment in Jaipur-based dairy brand Frubon last year. Tired of too many ads? go ad free now Adarsh Menon, Partner, Fireside Ventures, said, "The successful partnership has highlighted the kind of scale, category innovation, and consumer resonance emerging from Tier II and III regions like Rajasthan – across not just dairy, but also high-growth sectors such as beauty, wellness, functional foods, and snacks." Frubon, which raised a Series A round from Fireside Ventures, Pi Ventures LLP (Narotam Sekhsaria Family Office) and other angel investors, has since scaled up rapidly. "With a CAGR of over 65% since inception and projected revenues in the range of Rs 250 crore in FY2026, it has emerged as one of north India's strongest dairy players," said Rahul Verma, director, Dev Milk Foods. tnn
