logo
Man City sign kit deal worth reported £1 billion

Man City sign kit deal worth reported £1 billion

Yahoo10 hours ago
Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 years.
City's extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history.
Advertisement
Having agreed a £65 million per year deal with the German company in 2019, City's new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports.
That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023.
Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.
"We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons," City Football Group chief executive Ferran Soriano said.
Advertisement
"Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally."
Puma chief executive Arthur Hoeld added: "Puma's partnership with Manchester City has been a great success both on and off the pitch.
"Trophies, a perfect stage for our performance products and commercial success were exceptional."
City's massive deal comes after the club's first season without major silverware since 2016-17.
Pep Guardiola's men finished third in the Premier League after winning the title for the previous four seasons.
They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal.
smg/mw
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mercedes Denies Max Verstappen Meeting After Yacht Tracking Frenzy
Mercedes Denies Max Verstappen Meeting After Yacht Tracking Frenzy

Newsweek

time40 minutes ago

  • Newsweek

Mercedes Denies Max Verstappen Meeting After Yacht Tracking Frenzy

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The Max Verstappen and Mercedes frenzy got sent into overdrive after the Dutch driver's yacht was spotted near Toto Wolff's boat. The internet has gone crazy tracking yachts and planes to figure out if Wolff and Verstappen are meeting. Tracking services indicated that the Mercedes F1 CEO and Verstappen were in similar waters, but German news outlet Bild reports that no meeting between the parties took place, and it was "pure coincidence." Bild reached out to sources at Mercedes who confirmed there was no meeting. Max Verstappen of the Netherlands and Oracle Red Bull Racing answers questions in the TV media pen during the F1 Grand Prix of Great Britain at Silverstone Circuit on July 6, 2025 in Northampton, United... Max Verstappen of the Netherlands and Oracle Red Bull Racing answers questions in the TV media pen during the F1 Grand Prix of Great Britain at Silverstone Circuit on July 6, 2025 in Northampton, United Kingdom. More Photo byBefore the Bild report came out, a photo of Wolff getting on Verstappen's jet was circulating, but it was a fake photo. Another day, another round of fake news - This time accounts sharing photos of Toto Wolff boarding Max Verstappen's jet, claiming it's from Sardinia. They're fake. The screenshots are from a plane spotting video after the 2022 Zandvoort GP, where Wolff boards his own private… — Jeppe H. Olesen (@jeppe_olesen) July 12, 2025 The frenzy started after German F1 pundit Ralf Schumacher hinted at a potential meeting between both parties. "I think it's pretty clear what Max wants," Schumacher told "GT3 is something he's passionate about. Mercedes is also launching a new car in that category soon, so... Right now, it doesn't feel like the odds are great for him staying. "It's no coincidence either that this week, two yachts are cruising off Sardinia – one belongs to Toto Wolff, the other to Max Verstappen. And from what I hear, there's a good chance they might have had a coffee together. "But what defines Max is that he won't take this decision lightly. He knows exactly who he owes his career to – besides himself and his father, of course – and that's ultimately Red Bull, the team that brought him to where he is today." Verstappen is mulling over his future as championship hopes are all but gone. Mercedes is intensely pursuing the driver and is the early favorite to produce the fastest car next season. There is a new engine formula coming to the sport in 2026, and Mercedes is known to specialize in engine development. Verstappen's current team, Red Bull, is in turmoil after sacking their team principal and CEO, Christian Horner. While Horner reportedly fell out of favor with the Verstappen camp, he spent 20 years building the energy-drink racing team into an F1 powerhouse. Horner brought Verstappen to the sport and built the entire race team around the Dutch superstar. Verstappen won four consecutive titles under the leadership of Horner, but now the racing team lacks its shepherd who started the project. The driver can jump off the seemingly sinking ship at Red Bull and join the surging Mercedes team. Wolff and Verstappen may meet in the future to discuss a deal, but there has been no meeting during the break between the race in Silverstone and the Belgian Grand Prix. More F1 news: How Lewis Hamilton Made the F1 Movie Production More Expensive For more F1 news, head on over to Newsweek Sports.

Atletico Madrid reaches deal to sign Argentina international Thiago Almada
Atletico Madrid reaches deal to sign Argentina international Thiago Almada

San Francisco Chronicle​

timean hour ago

  • San Francisco Chronicle​

Atletico Madrid reaches deal to sign Argentina international Thiago Almada

MADRID (AP) — Atletico Madrid has reached an agreement to sign Argentina international Thiago Almada from Brazilian club Botafogo. Atletico said Tuesday the 24-year-old attacking midfielder, who was playing on loan with French club Lyon, will sign his contract with the Spanish club after passing a medical. Atletico did not disclose the transfer fee or give details on the length of the contract. Spanish media said the transfer was worth about 25 million euros ($29 million), with Botafogo receiving a percentage of a possible future transfer to another club. Almada arrives after forward Ángel Correa left Atletico to sign with Mexican club Tigres. He'll join an attack that includes countryman Julián Álvarez, Antoine Griezmann and Alexander Sorloth. Atletico had already boosted its squad by signing midfielder Álex Baena from Villarreal and 22-year-old Italian left back Matteo Ruggeri from Atalanta. Diego Simeone's team finished third in the Spanish league last season, behind Real Madrid and champion Barcelona. It was eliminated in the group stage of the Club World Cup. ___

Crystal Palace Fans Begin Series Of Protests Over Europa League Exclusion
Crystal Palace Fans Begin Series Of Protests Over Europa League Exclusion

Forbes

timean hour ago

  • Forbes

Crystal Palace Fans Begin Series Of Protests Over Europa League Exclusion

The Holmesdale Fanatics lead the first of what they promise will be a series of protests against ... More Crystal Palace's exclusion from the Europa League. Crystal Palace supporters marched through the streets of London Tuesday evening to protest against UEFA's decision to exclude the Eagles from the Europa League. Hundreds of fans of the south London club gathered at the clock tower in Norwood before marching to Selhurst Park, carrying a banner that read: 'UEFA: Morally bankrupt. Revoke the ruling now.' 'UEFA has taken something away from us unjustly. And we're not going to f—ing stand for it,' said a spokesman for the Holmesdale Fanatics, an ultras-style supporters' group that organized Tuesday's protest. 'This is Crystal Palace's first outing in Europe, and if it was Man City, Liverpool or Real Madrid, there wouldn't be no such problems,' he added. The group's spokesman also said that Tuesday's march was just the beginning of a series of protests, and they plan to send a delegation to UEFA's headquarters to continue their campaign for justice. Palace had qualified for the Europa League when they won the FA Cup, the first major trophy in the club's century-plus history. But UEFA announced last week that Palace was barred from entering next season's Europa League for breaching its rule on multi-club ownership on March 1. UEFA's rules state that no individual or entity can have 'control or influence' over two clubs competing in the same competition. At the time of UEFA's deadline, American businessman John Textor owned a 43% stake in Palace, while also holding a 77% stake in French club Lyon, who had also qualified for the Europa League. Palace had argued that Textor does not have decisive influence at the club because his investment in Palace only entitles him to the same 25% voting rights held by fellow co-owners Steve Parish, David Blitzer and Josh Harris. But UEFA's Club Financial Control Body (CFCB) did not accept the club's argument. Lyon had been provisionally relegated to the French second division because of the poor state of the club's finances, a decision that meant that they would not be able to participate in the Europa League. But last week, the French club won their appeal against relegation after Textor's investment vehicle Eagle Football Holdings received a cash injection of €87 million ($100 million) from shareholders and a bank guarantee for another €30 million. Lyon takes precedence over Palace because they finished in a higher position in their league. The seven-time French champions finished sixth in Ligue 1, whereas Palace was 12th in the Premier League. In June, Textor signed an agreement to sell his stake in Palace to Robert "Woody" Johnson, the billionaire co-owner of the NFL's New York Jets and former ambassador to the U.K. That deal was approved by the Premier League last week, Parish said in an interview with Sky News, and he estimated that the transaction would be completed this week. 'The club was up for sale before the first of March [UEFA's deadline]. Now, we have completed the sale,' Parish said. 'This is the thing that would be even more ridiculous to most football fans: Eagle Football will be a million miles away from us by the time the tournament starts in September.' UEFA's decision to strip Palace of its place in the Europa League was 'the most ridiculous technicality you could ever imagine,' Parish said. He also reiterated that the club was likely to lodge an appeal at the Court of Arbitration for Sport (CAS). As it stands now, Palace will compete in Europe's third-tier competition, the UEFA Conference League, a far less lucrative tournament, and their place in the Europa League will go to Nottingham Forest. But Palace supporters are vowing to continue their fight. The Holmesdale Fanatics said, 'We won the FA Cup. We should be going into the Europa League. That's the bottom line.' Palace supporters staged a noisy protest against UEFA's decision to exclude their beloved club from ... More the Europa League.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store