Why This New Partnership Between ITP Media and Dubai Cares Matters to You
Influencing for good
For Gen Z, who care deeply about making a difference and holding brands accountable, this collaboration is more than just a corporate handshake. It's a real commitment to using influence for good. In its first year, the partnership will focus on the 'Emergency Response to Gaza' campaign, providing essentials like food, shelter, and hot meals to those affected by crisis.
'This isn't about ticking a CSR box,' says Ali Akawi, CEO of ITP Media Group. 'It's about using our platforms to genuinely create change.'
And that change is already in motion. Dubai Cares has helped more than 24 million people in 60 countries, and now, with the media muscle of ITP behind them, they're set to reach even more.
As Gen Zers who scroll, share, and speak up, this is your cue. Whether it's reposting a campaign, attending a charity event, or just staying informed, small actions ripple into big impact. Because the truth is: caring is cool, and changing the world starts with knowing who's doing the work.
Follow @DubaiCares and your favourite ITP brands to stay in the loop and be part of something bigger.
For more amazing partnerships, check out these ultimate fashion and gaming collabs.
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