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Arabian Business
2 days ago
- Sport
- Arabian Business
Spartan, Tough Mudder return to Hatta for Dubai Fitness Challenge
Spartan Middle East has confirmed that global obstacle course racing brands Spartan Race and Tough Mudder will stage back-to-back events at Wadi Hub at Hatta Resorts by Dubai Holding on November 1 and 2, 2025. Licensed by ITP Media Group and organised in cooperation with the Dubai Sports Council, the weekend forms part of the official Dubai Fitness Challenge 30×30 calendar, a city-wide movement encouraging residents to commit to 30 minutes of daily activity for 30 days. The events join a growing list of sporting and cultural activities being hosted in Hatta throughout the year. Launched in 2017 by the Dubai government, the Dubai Fitness Challenge has become a cornerstone of the city's health and wellbeing agenda. The addition of Spartan and Tough Mudder in 2025 brings a high-intensity element aimed at both experienced athletes and first-time participants. The Spartan schedule on Saturday will feature four formats: the Sprint 5K, Super 10K, Trail 10K, and Trail 21K, the latter a non-obstacle race. Kids by Spartan races will run across 1K, 1.5K and 3K distances. The courses will be set against Hatta's mountain backdrop and include Spartan's signature endurance and agility challenges. On Sunday, Tough Mudder will return to the Middle East with its team-focused 5K and 15K routes, including the brand's classic mud obstacles. A Kids by Spartan event will also take place. Both days will feature a Festival Village at Wadi Hub with food stalls, entertainment, brand activations, and family-friendly activities. 'This event represents a key moment for the OCR community in the Middle East,' said Isla Watt, Director of Spartan Middle East. 'Bringing Spartan and Tough Mudder together under the Dubai Fitness Challenge umbrella reinforces our mission to make fitness fun, challenging and accessible to everyone.' With obstacle course racing continuing to grow internationally, the November weekend marks another milestone in the sport's regional expansion.


Sharjah 24
20-06-2025
- Business
- Sharjah 24
Al Nuaimi: 90% of the world's infrastructure is waste
The BUILD360 MEP 2025 conference took place in Dubai, focused on the theme "Build 360 MEP Conference." Organized by the ITP Media Group's MEP Middle East platform, the conference was hosted at the Ritz Carlton Hotel and drew a high-profile audience of leaders, experts, and specialists in engineering, infrastructure, and sustainable technologies. This conference served as a valuable platform for discussing the newest trends and future developments in these fields. It aimed to encourage thinking about sustainability, innovation in construction, and planning smarter cities, all while keeping environmental goals in sight. The Build 360 Conference offered a fantastic chance for collaboration between government and private organizations. It stressed the need to move toward smarter, more sustainable urban models that can adapt to changes in climate and technology. Dr. Al Nuaimi pointed out that while his past talks often centered on climate change and its impacts worldwide, this time he focused on the importance of effective governance in urban planning. He explained that urban planning goes beyond just land distribution and building; it involves a complete system of engineering, infrastructure, housing, sustainability, and government management. He believes that when governments have a long-term vision, engineers and planners can feel confident that their work today can meet future challenges. One alarming point he raised is that the world currently faces a staggering 90% waste in infrastructure, highlighting an urgent need to rethink how we plan and build our cities. He stated, "If almost everything is wasted, we need to fundamentally change how we approach our urban projects to ensure efficiency, adaptability, and sustainability." He discussed five major challenges affecting developing countries, especially as climate change accelerates and urban issues grow. These nations are grappling with problems stemming from rapid population growth and a lack of proper planning over many years. Dr. Al Nuaimi noted that urban overcrowding is a significant issue, not just due to population size but also because of historical shortcomings in urban planning. He referenced United Nations reports indicating that over 75% of the world's urban population lives in crowded areas without adequate infrastructure. He also highlighted the crisis of informal settlements, explaining that more than a billion people worldwide live in unsafe and unhealthy housing, revealing deeply rooted issues in housing systems and urban development. In closing, Dr. Al Nuaimi stressed that sustainability is now a crucial responsibility rather than just an option. He urged for a comprehensive approach in government policies, promoting regional and international cooperation, and embracing innovation in design and construction to build cities that can withstand climate challenges, ensuring a safe and just urban future for everyone. The conference was lively, with participants engaging in deep discussions about sustainability, smart building challenges, innovations in air conditioning and energy efficiency, and how technology and artificial intelligence can enhance construction project management. Special studies on green building certifications like LEED were also presented.


Cosmopolitan ME
26-05-2025
- Business
- Cosmopolitan ME
Why This New Partnership Between ITP Media and Dubai Cares Matters to You
In a move that blends purpose with power, ITP Media Group, home to some of the Middle East's biggest magazine brands, is joining forces with Dubai Cares to support global education and humanitarian relief. The five-year partnership will see ITP providing financial support, media exposure, and PR services to help amplify Dubai Cares' life-changing initiatives. Influencing for good For Gen Z, who care deeply about making a difference and holding brands accountable, this collaboration is more than just a corporate handshake. It's a real commitment to using influence for good. In its first year, the partnership will focus on the 'Emergency Response to Gaza' campaign, providing essentials like food, shelter, and hot meals to those affected by crisis. 'This isn't about ticking a CSR box,' says Ali Akawi, CEO of ITP Media Group. 'It's about using our platforms to genuinely create change.' And that change is already in motion. Dubai Cares has helped more than 24 million people in 60 countries, and now, with the media muscle of ITP behind them, they're set to reach even more. As Gen Zers who scroll, share, and speak up, this is your cue. Whether it's reposting a campaign, attending a charity event, or just staying informed, small actions ripple into big impact. Because the truth is: caring is cool, and changing the world starts with knowing who's doing the work. Follow @DubaiCares and your favourite ITP brands to stay in the loop and be part of something bigger. For more amazing partnerships, check out these ultimate fashion and gaming collabs.


Harpers Bazaar Arabia
20-05-2025
- Business
- Harpers Bazaar Arabia
ITP Media Group Partners with Dubai Cares in Five-Year Philanthropic Initiative
The inaugural year will support urgent relief efforts for Gaza ITP Media Group has announced an important new partnership with Dubai Cares, a UAE-based global philanthropic organization dedicated to improving children's access to quality education in developing countries. The five-year collaboration marks a significant step forward in ITP's commitment to corporate social responsibility, focusing on impactful, long-term change both locally and globally. As part of the partnership, ITP will support Dubai Cares through annual financial contributions, in-kind digital and print advertising, and PR services to amplify the charity's vital awareness and fundraising campaigns. The initiative will leverage the strength of ITP's portfolio, home to leading regional and international lifestyle brands including Harper's Bazaar Arabia, to spotlight causes that matter. In its inaugural year, the partnership will directly support Dubai Cares' 'Emergency Response to Gaza' campaign. This urgent humanitarian initiative provides life-saving aid to those affected by the crisis in Gaza, delivering essentials such as hot meals, food baskets, and shelter tents. The campaign is backed by approvals from the Islamic Affairs & Charitable Activities Department (IACAD), allowing ITP to also activate its own fundraising platform to drive further donations. This collaboration underscores a shared vision between ITP and Dubai Cares: to mobilize resources, raise awareness, and create lasting positive change. Through this partnership, ITP is not only reaffirming its role as a leading media force but also as a catalyst for community action and global impact.

Grazia USA
16-05-2025
- Business
- Grazia USA
ITP Media Group and Dubai Cares Join Forces For A Five-Year Partnership
ITP Media Group has just announced a new long-term partnership with Dubai Cares, and while the news is official, the relationship between the two has been growing for years. Now formalised, the five-year collaboration brings together one of the region's largest media networks with a global philanthropic organisation that has become synonymous with education, humanitarian relief, and community support. So what does this mean in practice? ITP Media Group will support Dubai Cares through annual financial contributions, advertising space across its digital and print platforms, and PR services to boost awareness and fundraising. The goal: to bring more visibility and support to Dubai Cares' campaigns, both regionally and globally. In the first year, the focus will be on the 'Emergency Response to Gaza' campaign, which provides critical aid—including hot meals, food baskets and shelter—to families affected by the ongoing crisis. Ali Akawi, CEO of ITP Media Group, said the partnership reflects a shared mission. 'We believe in education, empowerment, and collaboration,' he said. 'This is about using our platforms to help make a real impact.' Dubai Cares' CEO, His Excellency Dr. Tariq Al Gurg, echoed that sentiment, highlighting the importance of media in raising awareness and building community support. 'With ITP's influence, we know we can expand the reach of our message and bring more people into the fold,' he said. Dubai Cares has been behind some of the UAE's most impactful campaigns – Gaza in Our Hearts, UAE Stands with Lebanon, and Taste of Giving, to name a few. Since it launched, the organisation has supported more than 24 million people in over 60 countries. As for ITP, its portfolio includes a broad mix of media titles, ranging from Harper's Bazaar Arabia and GRAZIA Middle East to Time Out Dubai, Arabian Business, and even Spartan Race Middle East, all of which will be used to champion Dubai Cares' work and encourage public participation. The message is clear: this is a partnership built on action, not just words.