Abu Dhabi Tourism Authority selects China Visitors Summit (CVS) as Official Event for August 2025
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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has officially selected the China Visitors Summit (CVS) to be held in Abu Dhabi and Al Ain on 28–29 August 2025. This landmark event will bring together 150 elite Chinese travel industry buyers, making it the largest B2B gathering of Chinese outbound travel professionals ever hosted outside of China. The CVS Abu Dhabi is a highly curated, by-invitation-only event. The attending Chinese buyers are carefully vetted and confirmed to be actively doing business with the UAE—specifically with travel products and services in the Abu Dhabi Emirate. Delegates include senior executives from:
• Travel agencies and tour operators • Luxury agents, wholesalers and bespoke travel designers • MICE managers and corporate travel planners
• OTAs and niche specialists in adventure, culture, culinary, wellness, and more
Over the course of the two-day, face-to-face workshop, participating Abu Dhabi travel suppliers—including hotels, DMCs, attractions, museums, shopping malls, and transportation companies—will engage in pre-scheduled B2B appointments. Each supplier will have the ability to personally select the Chinese buyers most relevant to their product, whether focused on leisure groups, luxury FITs, or MICE and corporate segments.
In addition to the business meetings, the CVS program includes local experience days in Abu Dhabi and Al Ain, designed to give the Chinese delegates firsthand exposure to the products they may sell. These include hotel site inspections, cultural experiences, F&B showcases, and interactive destination briefings, allowing buyers to become more effective ambassadors for Abu Dhabi upon returning to China.
This 2025 edition of CVS Abu Dhabi marks a return to the summit's roots. Originally launched in Abu Dhabi in 2013, CVS has since expanded globally. With its initial event since 2008, CVS is now recognized as the longest-running and most impactful China-focused B2B travel event series in the world.
Each participating buyer from China: • Is individually approved based on their business volume into the GCC region • Holds a senior procurement or product development role within their organization
• Pays a personal registration fee and covers their own international airfare (averaging $2,000 USD per person)—ensuring a highly motivated, high-value delegation
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