NielsenIQ擴展NIQ Product Insights，協助零售商和品牌更好地因應關稅帶來的全球挑戰
芝加哥--(BUSINESS WIRE)--(美國商業資訊)-- 消費者情報領域的領導者NielsenIQ (NIQ)今日宣布，對其市場首屈一指的解決方案NIQ Product Insights (NPI)進行全球擴展。該解決方案為CPG和零售企業提供了詳盡的目錄，詳細介紹了消費者在購物時所關注的特定產品屬性，如飲食、永續性和潔淨標籤等特徵。NPI已被美國的主要零售商和CPG製造商所採用，並將在2025年至2026年擴展至西歐、東歐、中東和拉丁美洲的其他25個市場。
無論是不斷變化的監管標準還是關稅的影響，NPI使品牌商和零售商能夠提前因應全球總體經濟挑戰，還能把握消費者偏好的變化以及品類趨勢，提供業界最精細的產品層面資料。該解決方案將NIQ全面的市場衡量與生成式AI技術相結合，每個庫存單位(SKU)可提供超過27,000種結構化的產品屬性，能夠解決99%的消費者疑問，包括產品是否適合胰高血糖素樣肽-1 (GLP-1)、是否無麩質，或者是否在本國生產，此外還涵蓋了當今消費者最看重的許多其他屬性。
「在競爭日益激烈、消費者日益挑剔的複雜消費環境中，零售商面臨著關稅和通膨的額外壓力，這影響著他們的產品選擇和上市決策。我們的NIQ Product Insights提供分析和見解，協助企業瞭解全球監管的變化，包括原產地標籤以及不同市場對食品添加劑的禁令，還能瞭解消費者對產品和價格變化的反應方式及原因。」 NIQ全球董事總經理Marsha McGraw 表示。
無與倫比的產品精細度和全球適用性
NPI能夠將數十億條產品資料點轉化為結構化的產品聲明、配方、飲食指標和認證資訊，使品牌商和零售商能夠儘早發現趨勢，自信地實現個人化體驗並加快創新，讓客戶更清楚地瞭解消費者關心的內容以及原因。主要功能包括：
法規遵循準備： 屬性層面的資料協助製造商和供應商緊跟不斷演變的全球法規，包括因應關稅、原產地標籤以及不同市場對食品添加劑的禁令。
更快的創新： NPI協助客戶發現新興趨勢，並透過恰當的產品聲明、成分和產品形式做出回應，從而影響消費者的選擇並加快產品上市速度。
消費者個人化服務： 零售商利用NPI的精細屬性資料提升品類管理水準、實現貨架布局最佳化，並提供個人化的消費者體驗，從而提高消費者忠誠度和轉換率。
AI驅動的智慧和全球規模
NPI是NIQ為推動產業更深入理解購買決策驅動因素而實施的現代化措施之一。透過將全面的零售衡量與下一代AI工具相結合，NIQ為CPG品牌商和零售商提供了統一的「真實資料來源」，以實現策略、產品開發和上市執行的最佳化。
此次擴展也是NIQ轉型過程中的一個關鍵里程碑，鞏固了其做為全球約23,000家客戶（包括許多全球頂尖零售商和品牌）的消費者情報合作夥伴的地位。
如欲瞭解NPI並申請示範，請造訪 此處 。
關於NIQ
NielsenIQ (NIQ)是一家首屈一指的消費者情報公司，致力於提供對消費者購買行為最全面的洞察，並揭示新的成長途徑。2023年，NIQ與GfK完成合併，兩家極具全球影響力的產業領導者實現整合。我們的業務遍及全球90多個國家，涵蓋約85%的世界人口，涉及全球超過7.2兆美元的消費者支出。憑藉透過尖端平台和先進分析工具提供的整體零售解讀和最全面的消費者洞察，NIQ傳遞市場全貌(Full View™)。
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