Latest news with #MarshaMcGraw
Business Wire
02-06-2025
- Health
- Business Wire
NIQ and FoodHealth Co. Launch Comprehensive Nutrition Scoring Integration
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the leading consumer intelligence company, and FoodHealth Co. today announced a groundbreaking collaboration to integrate the FoodHealth Score, a next-generation nutrition intelligence tool, into NIQ's global data ecosystem. This marks the first time NIQ, renowned for its expertise in customer intelligence and market research, will offer a comprehensive nutrient scoring system. The FoodHealth Score, developed by FoodHealth Co., is a data-driven metric that evaluates foods based on nutrient density and ingredient quality. 'Consumers are increasingly prioritizing health in their food choices, and the industry is taking notice,' said Marsha McGraw, Global Head of Partnerships and Verticals at NIQ. 'By integrating the FoodHealth Score, we're giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn't just about data, it's about shaping a healthier food landscape.' A Multi-Pronged Integration Through this collaboration, the FoodHealth Score will be integrated into NIQ's licensable data tools, enabling retailers and manufacturers to evaluate how their products compare to others—on health—and to meet consumer demand for this information. This integration creates multiple areas of value: Consumer-Facing Tools: The score will be embedded into NIQ's Product Insight offering, allowing retailers to integrate the FoodHealth Score, and its corresponding health insights, in the same way that they integrate Label Insights' library of attributes when in a retail environment, consumers can view scores for all foods & filter based on score threshold. Food Industry Benchmarking: The score, and its corresponding health insights, will also be available for internal use by retailers and manufacturers who want to understand the competitive landscape and where white space exists to deliver on consumer demand for healthier options. Academic and Policy Research: Institutions will be able to license the score to study food health trends by ZIP code, congressional district, or demographic segment and leverage the data for potential use in powering public health policy and nutritional equity efforts. Turning Point for Conventional Food 'Health-conscious shoppers aren't a niche, they're the norm,' said Samantha Citro Alexander, Founder & CEO of FoodHealth Co. 'Consumers are scanning every aisle for healthier options, and they're willing to pay more when they can see the health difference. This is where the industry is headed, and our collaboration with NIQ is a game-changer for food companies looking to lead the way.' For decades, NIQ clients—including the largest food retailers and manufacturers—have relied on its data to track market performance, optimize product strategies, and uncover consumer insights. Now, with the integration of the FoodHealth Score, they can go even deeper by connecting product data with real health impact, shaping product development, and aligning with evolving consumer priorities. Upcoming Reports and Insights To demonstrate the power of this integration, NIQ and FoodHealth Co. will co-release a series of reports over the coming months to illuminate regional health disparities through the lens of food availability and consumption, offering unprecedented insight for policymakers, retailers, and public health leaders. About FoodHealth Co. FoodHealth Co. is a nutrition intelligence company redefining how we understand food and its impact on the body. Through its clinical research-backed FoodHealth Score, the company provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind. With real-world integrations into major grocery chains, FoodHealth Co. believes that the future of health is food. Formerly known as bitewell, the company is headquartered in San Francisco. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved.
Business Wire
08-05-2025
- Business
- Business Wire
NielsenIQ擴展NIQ Product Insights，協助零售商和品牌更好地因應關稅帶來的全球挑戰
芝加哥--(BUSINESS WIRE)--(美國商業資訊)-- 消費者情報領域的領導者NielsenIQ (NIQ)今日宣布，對其市場首屈一指的解決方案NIQ Product Insights (NPI)進行全球擴展。該解決方案為CPG和零售企業提供了詳盡的目錄，詳細介紹了消費者在購物時所關注的特定產品屬性，如飲食、永續性和潔淨標籤等特徵。NPI已被美國的主要零售商和CPG製造商所採用，並將在2025年至2026年擴展至西歐、東歐、中東和拉丁美洲的其他25個市場。 無論是不斷變化的監管標準還是關稅的影響，NPI使品牌商和零售商能夠提前因應全球總體經濟挑戰，還能把握消費者偏好的變化以及品類趨勢，提供業界最精細的產品層面資料。該解決方案將NIQ全面的市場衡量與生成式AI技術相結合，每個庫存單位(SKU)可提供超過27,000種結構化的產品屬性，能夠解決99%的消費者疑問，包括產品是否適合胰高血糖素樣肽-1 (GLP-1)、是否無麩質，或者是否在本國生產，此外還涵蓋了當今消費者最看重的許多其他屬性。 「在競爭日益激烈、消費者日益挑剔的複雜消費環境中，零售商面臨著關稅和通膨的額外壓力，這影響著他們的產品選擇和上市決策。我們的NIQ Product Insights提供分析和見解，協助企業瞭解全球監管的變化，包括原產地標籤以及不同市場對食品添加劑的禁令，還能瞭解消費者對產品和價格變化的反應方式及原因。」 NIQ全球董事總經理Marsha McGraw 表示。 無與倫比的產品精細度和全球適用性 NPI能夠將數十億條產品資料點轉化為結構化的產品聲明、配方、飲食指標和認證資訊，使品牌商和零售商能夠儘早發現趨勢，自信地實現個人化體驗並加快創新，讓客戶更清楚地瞭解消費者關心的內容以及原因。主要功能包括： 法規遵循準備： 屬性層面的資料協助製造商和供應商緊跟不斷演變的全球法規，包括因應關稅、原產地標籤以及不同市場對食品添加劑的禁令。 更快的創新： NPI協助客戶發現新興趨勢，並透過恰當的產品聲明、成分和產品形式做出回應，從而影響消費者的選擇並加快產品上市速度。 消費者個人化服務： 零售商利用NPI的精細屬性資料提升品類管理水準、實現貨架布局最佳化，並提供個人化的消費者體驗，從而提高消費者忠誠度和轉換率。 AI驅動的智慧和全球規模 NPI是NIQ為推動產業更深入理解購買決策驅動因素而實施的現代化措施之一。透過將全面的零售衡量與下一代AI工具相結合，NIQ為CPG品牌商和零售商提供了統一的「真實資料來源」，以實現策略、產品開發和上市執行的最佳化。 此次擴展也是NIQ轉型過程中的一個關鍵里程碑，鞏固了其做為全球約23,000家客戶（包括許多全球頂尖零售商和品牌）的消費者情報合作夥伴的地位。 如欲瞭解NPI並申請示範，請造訪 此處 。 關於NIQ NielsenIQ (NIQ)是一家首屈一指的消費者情報公司，致力於提供對消費者購買行為最全面的洞察，並揭示新的成長途徑。2023年，NIQ與GfK完成合併，兩家極具全球影響力的產業領導者實現整合。我們的業務遍及全球90多個國家，涵蓋約85%的世界人口，涉及全球超過7.2兆美元的消費者支出。憑藉透過尖端平台和先進分析工具提供的整體零售解讀和最全面的消費者洞察，NIQ傳遞市場全貌(Full View™)。 如欲瞭解更多資訊，請造訪 © 2025 Nielsen Consumer LLC.保留所有權利。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
Business Wire
08-05-2025
- Business
- Business Wire
NielsenIQ Expands NIQ Product Insights, Enabling Retailers and Brands to Better Navigate Global Challenges from Tariffs
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the leader in consumer intelligence, today announced the global expansion of NIQ Product Insights (NPI), its market-leading solutions offering that provides CPG and retail enterprises with an extensive catalogue detailing the specific product attributes—such as dietary, sustainability, and clean label characteristics—consumers search for when they shop. Already adopted by leading retailers and CPG manufacturers in the U.S., NPI will expand to 25 additional markets within Western Europe, Eastern Europe, the Middle East, and Latin America throughout 2025 and 2026. NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes. Share NPI empowers brands and retailers to stay ahead of global macroeconomic challenges—whether that is changing regulatory standards or tariff impacts—shifting consumer preferences, and category trends with the most granular product-level data in the industry. The solution, which combines NIQ's comprehensive market measurement with generative AI technology , delivers 27,000+ structured product attributes per SKU and resolves 99% of consumer queries, ranging from whether a product is GLP-1 friendly, gluten-free, or made in one's home country, in addition to the many other attributes that matter most to today's consumers. 'In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions. Our NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes," said Marsha McGraw, Global Managing Director, NIQ. Unmatched Product Granularity, Global Relevance NPI enables brands and retailers to spot trends early, personalize experiences and accelerate innovation with confidence by translating billions of product data points into structured claims, formulations, dietary indicators, and certifications—giving clients a clearer understanding of what shoppers care about and why. Key capabilities include: Regulatory Readiness: Attribute-level data helps manufacturers and suppliers stay in tune with evolving global regulations: navigating tariffs, origin labeling, and food additive bans across markets. Faster Innovation: NPI helps clients spot emerging trends and respond with the right claims, ingredients, and formats to influence consumer choice and drive faster time-to-market. Shopper Personalization: Retailers use NPI's granular attribution data to elevate category management, optimize shelf layouts, and deliver personalized shopper experience that drives loyalty and conversion. AI-Powered Intelligence, Global Scale NPI is part of NIQ's broader effort to modernize the industry's understanding of what drives purchase decisions. By combining comprehensive retail measurement with next-gen AI tools, NIQ offers CPG brands and retailers a unified "source of truth' to optimize strategy, product development, and go-to-market execution. This expansion is also a key milestone in NIQ's transformation, reinforcing its position as the consumer intelligence partner for approximately 23,000 clients globally, including many of the world's top retailers and brands. To explore NPI and request a demo, visit here. About NIQ: NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved.
