NielsenIQ Expands NIQ Product Insights, Enabling Retailers and Brands to Better Navigate Global Challenges from Tariffs
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the leader in consumer intelligence, today announced the global expansion of NIQ Product Insights (NPI), its market-leading solutions offering that provides CPG and retail enterprises with an extensive catalogue detailing the specific product attributes—such as dietary, sustainability, and clean label characteristics—consumers search for when they shop. Already adopted by leading retailers and CPG manufacturers in the U.S., NPI will expand to 25 additional markets within Western Europe, Eastern Europe, the Middle East, and Latin America throughout 2025 and 2026.
NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes.
Share
NPI empowers brands and retailers to stay ahead of global macroeconomic challenges—whether that is changing regulatory standards or tariff impacts—shifting consumer preferences, and category trends with the most granular product-level data in the industry. The solution, which combines NIQ's comprehensive market measurement with generative AI technology , delivers 27,000+ structured product attributes per SKU and resolves 99% of consumer queries, ranging from whether a product is GLP-1 friendly, gluten-free, or made in one's home country, in addition to the many other attributes that matter most to today's consumers.
'In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions. Our NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes," said Marsha McGraw, Global Managing Director, NIQ.
Unmatched Product Granularity, Global Relevance
NPI enables brands and retailers to spot trends early, personalize experiences and accelerate innovation with confidence by translating billions of product data points into structured claims, formulations, dietary indicators, and certifications—giving clients a clearer understanding of what shoppers care about and why. Key capabilities include:
Regulatory Readiness: Attribute-level data helps manufacturers and suppliers stay in tune with evolving global regulations: navigating tariffs, origin labeling, and food additive bans across markets.
Faster Innovation: NPI helps clients spot emerging trends and respond with the right claims, ingredients, and formats to influence consumer choice and drive faster time-to-market.
Shopper Personalization: Retailers use NPI's granular attribution data to elevate category management, optimize shelf layouts, and deliver personalized shopper experience that drives loyalty and conversion.
AI-Powered Intelligence, Global Scale
NPI is part of NIQ's broader effort to modernize the industry's understanding of what drives purchase decisions. By combining comprehensive retail measurement with next-gen AI tools, NIQ offers CPG brands and retailers a unified "source of truth' to optimize strategy, product development, and go-to-market execution.
This expansion is also a key milestone in NIQ's transformation, reinforcing its position as the consumer intelligence partner for approximately 23,000 clients globally, including many of the world's top retailers and brands.
To explore NPI and request a demo, visit here.
About NIQ:
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit
© 2025 Nielsen Consumer LLC. All Rights Reserved.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
22 minutes ago
- Business Wire
Hansen Technologies Supports Major Transformation for Telefónica Germany
MELBOURNE, Australia--(BUSINESS WIRE)--Hansen Technologies (ASX:HSN), a global provider of software and services to the communications, media, energy, and utilities industries, is pleased to announce today that its transformation partnership with Telefónica Germany, a leading communications services providers (CSPs) in Germany, is progressing successfully. In a collaborative effort of more than 3,700 team members, millions of subscribers have already been migrated to a new technology stack, underpinned by products from the Hansen Suite for Communications, Technology & Media. Many more are to follow. Fundamental to this transformation, which is ongoing, has been the building of an entirely new technology stack with around 80 applications in the cloud. This represents a massive end-to-end transformation initiative, with a key part of the business and operational backbone supported by the Hansen Suite. Competing in one of Europe's most dynamic and largest communications markets, Telefónica Germany serves more than 45 million active mobile connections. The German market is defined by competition where rapid innovation, cost efficiency, and customer experience differentiation are crucial for success. Market forces such as 5G, the rise of the Internet of Things, and an increasingly digital-first consumer base, demand that any CSP modernise its IT architecture or risk falling behind more agile competitors. Telefónica Germany thus started early to completely modernise its IT infrastructure, in order to manage the growing complexity of services and systems even better – while ensuring long-term sustainability. By partnering with Hansen, Telefónica Germany has been able to deploy a new cloud-native, modular architecture for multi-brand operations, and position itself as a digital-first, omnichannel leader. Leveraging Hansen Catalog, Hansen CPQ, Hansen Order Management (OM), and Hansen Portfolio, the transformation has begun delivering significant results, including time-time-to-market reductions for new product introductions, reduced IT costs, and enhanced scalability. Mallik Rao, Chief Technology and Enterprise Officer, Telefónica Germany, commented: 'To thrive and continue to succeed in Germany, one of the largest communications markets in Europe, we took a bold approach and fundamentally reimagined and reinvented our technology infrastructure with a ground-up mindset. It involved challenging legacy systems and accelerating innovation. With our ongoing digital transformation, we are going to significantly improve time-to-market and customer experience across all our customer segments. The Hansen team are the ideal partner to support us addressing our challenges and chart a new way forward for our company to succeed in the digital, 5G era.' Scott Weir, President of Communications & Media at Hansen, commented:"To date, the work we have undertaken to enable enterprise-wide transformation for Telefónica Germany, on a massive nationwide scale, remains a landmark transformation project for the Hansen team, over the course of our fifty-year history. With Telefónica Germany embarking on a radical, foundational transformation – unprecedented in scale and among the biggest in the world – the initiative undoubtedly called for architecting a B/OSS infrastructure that could support future business needs and enable agility in innovation. By investing in a modular and scalable technology stack from Hansen, Telefónica Germany is not only ensuring operational efficiency but also future-proofing its technology infrastructure and thus, remaining competitive in a rapidly evolving digital ecosystem.' The Hansen Suite for Communications, Technology & Media enables service providers to create and deliver new business models through accelerated product innovation. Hansen, together with Telefónica Germany, will be taking the stage at this year's DTW Ignite event in Copenhagen June 17 th at 2pm on Stage A to discuss this significant transformation program. For further information about Hansen, please visit About Hansen Technologies Hansen Technologies (ASX: HSN) is a leading global software and services provider for the energy, utilities, communications, and media industries. Hansen serves customers in over 80 countries, helping them to deliver new products and services, manage and analyse customer data, and control critical revenue management and customer support processes. For more information, visit About Telefónica Germany Telefónica Germany is a leading full-service provider of telecommunications services for private and business customers. The portfolio of the core brand O2 and various secondary and partner brands includes traditional telephony and internet connections, as well as innovative digital services in the area of the Internet of Things and data analysis. In mobile communications, Telefónica Germany manages more than 45 million mobile lines. In the fixed network, Telefónica Germany offers its customers leading technological diversity and geographical availability in Germany. In the 2024 financial year, the company generated revenue of 8.5 billion euros, with around 7,500 employees. The company is majority-owned by Spanish telecommunications group Telefónica S.A., one of the largest telecommunications groups in the world. For more information, visit
Yahoo
27 minutes ago
- Yahoo
Weight-Loss Drug ETFs Generate Skinnier Returns Than Expected
GLP-1 investors haven't gained as much as expected from others' losses. Since the FDA approved Wegovy, also known as semaglutide, as an injectactable treatment to help people manage their weight, several exchange-traded funds tracking the performance of the company and its rivals in GLP-1 medications have largely failed to reflect the massive popularity of the drugs themselves. Still, the companies behind the funds seem to be staying the course, with faith that the drugs will appeal to increasingly wider audiences — offering healthcare investors an opportunity to get in before the market peaks. READ ALSO: WisdomTree Branches Out to Private Credit and Asset Managers Aren't Playing the Dual Share Class Waiting Game The main ETFs in the weight-loss drug segment are the Tema Cardiovascular and Metabolic ETF (HRTS), the Roundhill GLP-1 and Weight Loss ETF (OZEM) and Amplify Weight Loss Drug & Treatment ETF (THNR). Despite THNR hitting a 52-week high recently — roughly $22 a share, up from a low of $18.56 a share — both it and HRTS have fallen 11% over the past year. HRTS, the first to launch, has holdings in 30 to 40 companies. 'It's a strategy which has done well, but frankly, has been volatile,' Maurits Pot, the founder and CEO of Tema ETF Management, said. OZEM, the second-largest of the funds by assets, has outperformed the other two, gaining more than 5% in the same period. One reason for the underwhelming returns is that the funds' main holdings are primarily in a handful of pharmaceutical giants such as Ozempic manufacturer Novo Nordisk, whose stock has underperformed of late. Other major holdings for all three products include Eli Lilly & Co., Zealand Pharma and Roche Holding AG. The healthcare field as a whole is facing volatility, Pot noted, making it all the more important for investors to remain calm. 'This is a strategy which is differentiated by construction, differentiated by how people can approach it,' he said. All three funds also have relatively high expense ratios: OZEM and THNR's ratios sit at 0.59%, while HRTS has a whopping 0.75% fee: OZEM launched in May 2024 and has $37 million in AUM. HRTS launched in November 2023 and has $51.8 million in AUM. THNR launched in May 2024 and has $2.9 million in AUM. Ozempi-mania: Despite the challenges, there may be reason for optimism about the niche's future as competition in the weight-loss drug marketplace ramps up. Since 2021, new prescription and over-the-counter weight-loss drug medications have hit the market following FDA approval, under names like Zepbound, Olistat, and Contrave. Investors may also want to get in on the weight-loss drug market for its non-weight-loss effects: Recent trials have shown the drugs may help to protect against dementia.'There'll be short-term volatility,' Pot said. 'Our view is that won't last forever, and the need has never been greater.' This post first appeared on The Daily Upside. To receive exclusive news and analysis of the rapidly evolving ETF landscape, built for advisors and capital allocators, subscribe to our free ETF Upside newsletter. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
31 minutes ago
- Business Wire
Herringbone Digital Acquires Hennessey Digital, Expanding Platform into Legal Marketing Vertical
LOS ANGELES--(BUSINESS WIRE)--Trinity Hunt Partners-backed Herringbone Digital, a digital marketing platform partnering with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, today announced the acquisition of Hennessey Digital, a leading digital marketing agency serving law firms nationwide. This strategic acquisition marks Herringbone Digital's first investment in the legal marketing vertical and expands upon its multi-industry strategy to build a leading digital marketing platform with best-in-class functions across the dental, legal, healthcare, and home services sectors. Founded in 2015 by Jason Hennessey, Hennessey Digital has established a reputation as a white-glove service provider specializing in SEO and other complementary digital marketing solutions for law firms, with a particular focus on personal injury practices. The Valencia, California-based agency operates with a fully remote team of 125 professionals and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. The company will continue to operate under its established brand, and all members of Hennessey Digital's executive team will continue in their current roles, ensuring continuity of service and company culture. "This partnership represents a transformative new chapter for Hennessey Digital and our team," said Jason Hennessey, Founder and CEO of Hennessey Digital. "In a highly-fragmented industry with many strong players, we are fortunate to join forces with partners who understand our vision and will work alongside us to become the undisputed leader in legal marketing, offering the most comprehensive suite of solutions for law firms looking to grow. With Herringbone's support, we can preserve the brand identity and business structure we've worked hard to build while gaining the resources to expand our capabilities. We are proud to be part of an innovative movement alongside Raj and his team to better serve our client base and create new opportunities for Hennessey." The acquisition reflects the evolving legal marketing landscape, where law firms seek comprehensive digital solutions. Hennessey Digital serves clients nationwide, providing SEO, digital PR, PPC management, and web design services. Joining the platform enables Hennessey Digital to better leverage AI advancements and integrated capabilities across Herringbone Digital's multi-vertical strategy, providing enhanced value to its clients. "Jason and the Hennessey Digital team have built one of the most respected and results-driven agencies in the legal marketing space," said Raj Ramanan, CEO of Herringbone Digital. "Their unparalleled expertise in helping personal injury law firms scale, combined with their drive for innovation and client-first mindset, makes them the perfect cornerstone for our legal vertical. This partnership represents a significant milestone in our mission to bring together visionary founders and build a category-defining, fully comprehensive marketing platform in the industry. We're excited to work together to redefine what's possible for legal marketing." For more information about Herringbone Digital's strategy and M&A opportunities, visit ABOUT HENNESSEY DIGITAL Hennessey Digital is a leading digital marketing agency providing white-glove services to law firms nationwide. Founded in 2015 by Jason Hennessey, the company delivers SEO, digital PR, PPC management, and web design services primarily to personal injury law firms. With a fully remote team of 125 professionals, Hennessey Digital has built a reputation for excellence in the legal marketing industry and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. For more information, visit ABOUT HERRINGBONE DIGITAL Herringbone Digital partners with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions run by experienced leaders. Founded in 2024, the platform focuses on serving businesses in the dental, legal, home services, and healthcare sectors. Backed by Trinity Hunt Partners, Herringbone Digital is building a leading platform through strategic acquisitions and organic growth initiatives. For more information, visit ABOUT TRINITY HUNT PARTNERS Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading B2B and B2C services companies. Trinity Hunt's mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked tenth amongst all firms worldwide on HEC-Dow Jones' most recent Top Small-Cap Buyout Firms List (2024), which ranks firms based on their performance for investors across funds raised over a 10-year period i. For more information, visit
