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Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts

Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts

The Irish Sun22-05-2025

CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced.
Rewind a few years, and it felt like every celebrity (and their dog) was launching a fragrance.
Advertisement
But things have changed in the celeb perfume scene, with
5
Supermodel Bella Hadid has launched fragrance brand Ôrəbella
Credit: Ôrəbella
Most recently, supermodel Bella Hadid has launched
After launching in the USA last year, Ôrəbella has already racked up a cult following and 371,000
The brand hit our shores last week - but is it worth the investment?
Advertisement
READ MORE IN BEAUTY
Fabulous Beauty Writer Mia Lyndon put the perfumes to the test.
Ôrəbella
Salted Muse Eau de Parfum, £67
5
The scents are very long-lasting
Credit: MIA LYNDON
Ôrəbella
Salted Muse Eau de Parfum, £67
My first impression of Ôrəbella was one of intrigue and slight confusion, as the perfumes look like more of a prop on a Game of Thrones set than they do a perfume.
Advertisement
The bottle is reminiscent of a jewel or even a dragon egg, meaning it'll definitely stand out on my dressing table!
Most read in Fabulous
Exclusive
You'll need to shake the perfumes to combine their bi-phase formulas, which are made from an alcohol-free base layer packed with hydrating snow mushroom, plus aromatherapy essential oils.
Ôrəbella Window2Soul Eau de Parfum, £67
5
The fragrances feature essential oils
Credit: MIA LYNDON
Ôrəbella Window2Soul Eau de Parfum, £67
Advertisement
Spraying them onto your skin is a very different experience from using other perfumes.
Their heavier, thicker texture feels wetter on the skin, and has an oilier texture that takes a while to fully absorb.
To ensure they didn't leave my skin feeling damp, I gently massaged the formula into my skin, which left it heavily fragranced.
The perfumes are impressively long-lasting, which meant I continuously smelled wafts of the fragrance over the next few hours.
Advertisement
Salted Muse is my favourite in the range - it's full-bodied and fresh, reminiscent of hotel lobbies, and has a herbal, sultry element to it.
Window2Soul is also lovely, but has a totally different feel to it.
Unlike Salted Muse, it has a comforting, slightly powdery air, and reminded me of walking down a blossom-filled road.
Ôrəbella
Blooming Fire Eau de Parfum, £67
5
This fragrance has floral notes
Credit: MIA LYNDON
Advertisement
Ôrəbella Blooming Fire Eau de Parfum, £67
Blooming Fire has a floral aroma, which is peppered with warming bergamot and spiced cardamon notes, meaning it's feminine without being overly sweet or sticky.
It's not my favourite - as it feels like the least original of the range - but it's a great option for wearing both night and day.
Ôrəbella
Nightcap Eau de Parfum, £67
5
These formulas are very unique
Credit: MIA LYNDON
Advertisement
Ôrəbella Nightcap Eau de Parfum, £67
Nightcap rounds off the set, and stars vanilla, ginger and cardamon - which seems to be one of Bella's favoured fragrance notes.
This fragrance is designed to be reminiscent of elevated evenings spent at cocktail bars, but I couldn't get past the fact that it smells almost exactly like Coca-Cola!
Its formula is also a very interesting shade of brown, so I won't be whipping it out and applying it on the train.
Advertisement
Overall, while all the bottles feel a little cheap (especially given the price point), each formula is potent and long-lasting.
Bella's certainly brought something new to the market.

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Cannes: 15 of the most unforgettable looks, from Pedro Pascal to Rihanna

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Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts
Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts

The Irish Sun

time22-05-2025

  • The Irish Sun

Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts

CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced. Rewind a few years, and it felt like every celebrity (and their dog) was launching a fragrance. Advertisement But things have changed in the celeb perfume scene, with 5 Supermodel Bella Hadid has launched fragrance brand Ôrəbella Credit: Ôrəbella Most recently, supermodel Bella Hadid has launched After launching in the USA last year, Ôrəbella has already racked up a cult following and 371,000 The brand hit our shores last week - but is it worth the investment? Advertisement READ MORE IN BEAUTY Fabulous Beauty Writer Mia Lyndon put the perfumes to the test. Ôrəbella Salted Muse Eau de Parfum, £67 5 The scents are very long-lasting Credit: MIA LYNDON Ôrəbella Salted Muse Eau de Parfum, £67 My first impression of Ôrəbella was one of intrigue and slight confusion, as the perfumes look like more of a prop on a Game of Thrones set than they do a perfume. Advertisement The bottle is reminiscent of a jewel or even a dragon egg, meaning it'll definitely stand out on my dressing table! Most read in Fabulous Exclusive You'll need to shake the perfumes to combine their bi-phase formulas, which are made from an alcohol-free base layer packed with hydrating snow mushroom, plus aromatherapy essential oils. Ôrəbella Window2Soul Eau de Parfum, £67 5 The fragrances feature essential oils Credit: MIA LYNDON Ôrəbella Window2Soul Eau de Parfum, £67 Advertisement Spraying them onto your skin is a very different experience from using other perfumes. Their heavier, thicker texture feels wetter on the skin, and has an oilier texture that takes a while to fully absorb. To ensure they didn't leave my skin feeling damp, I gently massaged the formula into my skin, which left it heavily fragranced. The perfumes are impressively long-lasting, which meant I continuously smelled wafts of the fragrance over the next few hours. Advertisement Salted Muse is my favourite in the range - it's full-bodied and fresh, reminiscent of hotel lobbies, and has a herbal, sultry element to it. Window2Soul is also lovely, but has a totally different feel to it. Unlike Salted Muse, it has a comforting, slightly powdery air, and reminded me of walking down a blossom-filled road. Ôrəbella Blooming Fire Eau de Parfum, £67 5 This fragrance has floral notes Credit: MIA LYNDON Advertisement Ôrəbella Blooming Fire Eau de Parfum, £67 Blooming Fire has a floral aroma, which is peppered with warming bergamot and spiced cardamon notes, meaning it's feminine without being overly sweet or sticky. It's not my favourite - as it feels like the least original of the range - but it's a great option for wearing both night and day. Ôrəbella Nightcap Eau de Parfum, £67 5 These formulas are very unique Credit: MIA LYNDON Advertisement Ôrəbella Nightcap Eau de Parfum, £67 Nightcap rounds off the set, and stars vanilla, ginger and cardamon - which seems to be one of Bella's favoured fragrance notes. This fragrance is designed to be reminiscent of elevated evenings spent at cocktail bars, but I couldn't get past the fact that it smells almost exactly like Coca-Cola! Its formula is also a very interesting shade of brown, so I won't be whipping it out and applying it on the train. Advertisement Overall, while all the bottles feel a little cheap (especially given the price point), each formula is potent and long-lasting. Bella's certainly brought something new to the market.

Top US supermodel stuns onlookers as she's spotted coming out of popular East London chicken shop Morley's
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The Irish Sun

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  • The Irish Sun

Top US supermodel stuns onlookers as she's spotted coming out of popular East London chicken shop Morley's

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