Gregg Wallace launches private middle-aged male only chat room for £11.99 a month in desperate bid to keep earning amid fears of 'losing everything' following MasterChef scandal
Daily Mail revealed earlier this month Gregg is urgently plotting a 'survival plan' after the BBC told him it had 'no plans to work with him in future' leaving his television career in tatters.
As part of his remodeling as a fitness guru, he's selling a subscription for men to join his Healthy Fifty plan.
Gregg promises: 'A private chat room for men over 50. Real talk, real support – hosted by Gregg Wallace. Fitness, food, lifestyle, laughs. Sign up below and pop in to say hello.'
The venture is illustrated by a photo of a laughing group of middle-aged men sat in a pub drinking pints of beer.
It's a contrast to Gregg's comments last year when he hit out at 'middle class women of a certain age'.
The celebrity presenter apologised for 'any offence I caused' after his controversial comments on Instagram.
It's not the first online subscription Gregg has set up to earn the funds as he recently launched his new career as PT just weeks ago after he lost five stone three years ago.
Gregg announced he is personally training clients to improve their 'wellness' for the £200 a month fee.
In a video posted to Instagram, he explained: 'You do not have to accept decline as a part of getting older. You can do something about this. You can be leaner, fitter, healthier, [and] have more energy.'
Gregg continued: 'I went on my own wellness journey and I am healthier at 60 than I was at 30. I coach people over 50. I help them feel better and look better and have more confidence.
'If you would like to speak to me about your own health journey, leave me a message here.'
Earlier this month, sources close to Gregg said he has vowed to relaunch himself independently on a string of digital platforms.
Gregg is desperate to keep earning, having been side-lined since last year following a raft of allegations about his inappropriate behaviour on set at MasterChef.
It's not the first online subscription Gregg has set up to earn the funds as he recently launched his new career as PT just weeks ago after he lost five stone three years ago
Gregg is desperate to keep earning, having been side-lined since last year following a raft of allegations about his inappropriate behaviour on set at MasterChef
A report substantiated 45 of the 83 allegations against him, and the BBC informed the star that it had no intention of working with him in the future.
He is now frantically seeking a new agent and planning a return to the spotlight using social media to air self-made content about food and healthy living – having watched others succeed after losing their mainstream TV work.
Gregg is said to fear financial ruin, having seen several of his businesses forced into administration with mammoth debts and he has previously admitted 'losing everything' was the worst experience of his life.
The father-of-three, who has had three costly divorces from his ex-wives, now lives in a five-bedroom farmhouse in Kent alongside three generations of his family, including his wife Anne-Marie Sterpini, in-laws and young son who has autism – but has 'never been great with money' according to those who know him.
As one insider said: 'He really should take a break from the spotlight and work out for himself what has gone wrong, he might learn a bit about himself and start to recognise the mistakes he has made, but all he can think about right now is how to keep the cash rolling in.'
'Money is clearly at the very forefront of his mind – much more so than whether this is actually his own fault.
'He's telling people he needs to get straight back to work whatever it takes for financial reasons, and seems to think he can follow in the footsteps of other people who have lost prominent jobs in mainstream TV and go it alone. His biggest fear is losing everything he has worked so hard for and going bust.
'He also wants to get himself a new agent pretty quickly to land some commercial deals – he's had big endorsement arrangements in the past which have paid a fortune, but it's hard to imagine any big brand wanting to snap him up at the moment.'
Instead he is widely expected to ramp up his content on YouTube and TikTok as he pursues other revenue streams outside of mainstream broadcasting.
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