Clarins debuts lip bar pop-up in SoHo
French prestige beauty brand Clarins opened over the weekend a two-day immersive pop-up experience celebrating the debut of its new Water Lip Stains and a 10th Anniversary Limited Edition Lip Oil in Shade Iconic 54, along with other iconic favorites.
Dubbed "Sweetheart Saloon", the 'Texas-meets-Parisian' pop-up blended Clarins' signature French glamour with Southern charm in a unique beauty bar experience. It featured a lip oil bar, a vintage photo booth, and a temporary tattoo parlor.
The Sweetheart Saloon experience was further elevated with lip-inspired sodas and treats. Utah's viral soda shop Swig served custom drinks infused with edible sparkles, poured in-person by founder Nicole Tanner. Guests were also offered sweets from cult-favorite candy brand Lil Sweet Treats. Lastly, The Traitors winner Dylan Efron made an exclusive appearance in the saloon on Saturday.
To bring the campaign to life beyond the saloon doors, Clarins teamed up with social media stars Kennedy Eurich and Alencia Lewis for an out-of-home takeover in SoHo, and tapped AI artist Sam Finn to create teaser content for social.
The pop-up kicked off with an exclusive preview for over 100 guests, including NYC-based influencers such as the Nader Sisters, Evange, Luca Mornet, and celebrity hairstylist Jennifer Yepez.
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