Airship Unveils Branching and Custom Views, Powering Unprecedented Agility and Personalization in Cross-Channel Customer Experiences
Static and disconnected customer experiences are a leading cause of user drop-off and missed conversions. Airship's new Branching capability empowers marketers to craft responsive experiences for apps and websites that dynamically adapt in real time to individual user behaviors, keeping them engaged through tailored journeys — from onboarding flows that intelligently skip irrelevant steps, surveys that dynamically adjust based on previous answers, or promotional flows that pivot instantly based on expressed interest. No code, no dev time – just smarter content, better data and higher conversions.
Complementing this, Custom Views empowers marketers to dramatically increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favorites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality customer experiences across all digital touchpoints.
"For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution, often sacrificing one for the other or waiting in long development queues," said Mike Herrick, CTO, Airship. "With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line. This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction."
Like all Airship no-code solutions, Branching and Custom Views use an intuitive visual editor and tap into the platform's AI-powered automation, segmentation and experimentation — empowering marketers to deliver one-to-one experiences with precision that would be difficult for technical teams to replicate, which in turn frees those teams to focus on major new innovations and features. Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity. This is a significant leap forward, liberating marketers, product and growth teams to unify and optimize end-to-end customer journeys and ensure that every customer interaction is an opportunity to deepen loyalty, accelerate business growth and increase customer lifetime value.
About Airship
Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more.
Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships — accelerating growth and loyalty.
For more information, visit www.airship.com.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
an hour ago
- Business Wire
Air Canada-CUPE Negotiations End in Impasse
TORONTO--(BUSINESS WIRE)--Negotiations between CUPE and Air Canada have ended in impasse. Air Canada still refuses to compensate flight attendants for all hours worked. The union has been firm: all safety-related duties should be paid at full hourly rate. Air Canada does not agree. On wages, Air Canada's last offer will still leave flight attendants living below poverty levels for many years to come. We are heartbroken for our passengers. We do not want to go on strike, and we do not want to be locked out, but it is clear that Air Canada has no incentive to bargain. Rather, Air Canada has refused to bargain in good faith due to the likelihood of the federal government using Section 107 of the Canada Labour Code to interfere in negotiations and have a contract imposed by an outside third-party arbitrator.
Associated Press
4 hours ago
- Associated Press
Discover Yourself Named to Inc. 5000 for Second Time
EXCELSIOR, Minn.--(BUSINESS WIRE)--Aug 15, 2025-- Discover Yourself, the world's largest distributor of the Insights Discovery® personality assessment, has once again been named to the Inc. 5000 list of America's Fastest-Growing Private Companies. This second-time honor places the Minnesota-based training firm alongside some of the country's most innovative and dynamic businesses. The Inc. 5000 list is widely regarded as the hallmark of entrepreneurial success, celebrating innovation, customer impact and sustained revenue growth. Earning a spot on the list twice reflects Discover Yourself's strong performance, and its enduring ability to adapt and deliver value in a rapidly changing workplace environment. Easily the most colorful company on the Inc. 5000 list Founded by internationally recognized speaker, author and trainer Scott Schwefel, Discover Yourself transforms communication and teamwork by teaching the universal language of color. Through the Insights Discovery framework, individuals identify their unique blend of Fiery Red, Sunshine Yellow, Earth Green and Cool Blue energies, unlocking self-awareness and awareness of others. This approach enables participants to reduce misunderstandings, build stronger connections and collaborate more effectively. 'Most people who train with us have done other personality assessments but rarely use them. With ours, they start applying it immediately because every conversation, every email and every interaction gets better,' says Schwefel. Discover Yourself's programs — ranging from leadership development and sales training to executive coaching and team-building workshops — are trusted by global brands such as Caterpillar, 3M, Whirlpool, Zendesk and Workday. The company is actively expanding its reach with new online learning platforms, scalable virtual workshops and digital resources to make its programs accessible to teams anywhere in the world. Its reach spans all 50 states and more than 30 countries, powered in part by newly launched digital clones that can deliver on-demand training in 170 languages. Schwefel, one of only 60 global faculty certified to train other trainers, has personally taken 4,000 CEOs through Insights Discovery training, and has spoken to more than 2000 groups. His TED Talk has nearly four million views. He is also a popular keynote speaker worldwide. 'Being named to the Inc. 5000 is more than an award. It's proof our methods work, and that organizations everywhere are hungry for meaningful change,' comments Schwefel. Discover Yourself has grown from a two-person operation to 17 employees, who support a global network of more than 300 Insights Discovery certified facilitators. Clients reporting measurable boosts in collaboration, productivity and leadership capability. Visit Discover Yourself to take a one-minute quiz to discover where you fall in the color model. If you'd never experienced Insights Discovery and would like to learn more, contact [email protected]. View source version on [email protected] KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA INDUSTRY KEYWORD: TRAINING EDUCATION SOURCE: Discover Yourself Copyright Business Wire 2025. PUB: 08/15/2025 10:07 PM/DISC: 08/15/2025 10:06 PM
Yahoo
4 hours ago
- Yahoo
NorthWestern Energy to Seek New Capacity Resources in South Dakota, Explore Expedited Electric Grid Interconnection Process
SIOUX FALLS, S.D., August 16, 2025--(BUSINESS WIRE)--NorthWestern Energy Public Service Corporation d/b/a NorthWestern Energy Group will issue an all-source capacity request for proposals (RFP) on Aug. 15, 2025, for its South Dakota electric system. The capacity resource RFP is focused on improving reliability by securing additional capacity through a competitive market solicitation. NorthWestern Energy is also exploring opportunities to participate in the Southwest Power Pool Expedited Resource Adequacy Study, a one-time accelerated study of generation projects needed to address resource adequacy and reliability needs in the SPP footprint. NorthWestern Energy provides reliable electric supply to its South Dakota customers through owned generation assets, power purchase agreements, and market purchases. NorthWestern Energy is experiencing load growth along with increased capacity needs and is seeking additional safe and reliable capacity resources in this RFP. The RFP will be administered by Aion Energy LLC, and all inquiries from potential respondents must be directed to NWPS-2025@ Follow us on Facebook and LinkedIn and Instagram: @NorthWesternEnergy NorthWestern Energy - Delivering a Bright Future NorthWestern Energy Group, Inc. (Nasdaq: NWE), doing business as NorthWestern Energy, provides essential energy infrastructure and valuable services that enrich lives and empower communities while serving as long-term partners to our customers and communities. We work to deliver safe, reliable, and innovative energy solutions that create value for customers, communities, employees, and investors. We do this by providing low-cost and reliable service performed by highly-adaptable and skilled employees. We provide electricity and / or natural gas to approximately 842,100 customers in Montana, South Dakota, Nebraska, and Yellowstone National Park. Our operations in Montana and Yellowstone National Park are conducted through our subsidiary, NW Corp, and our operations in South Dakota and Nebraska are conducted through our subsidiary, NWE Public Service. We have provided service in South Dakota and Nebraska since 1923 and in Montana since 2002. View source version on Contacts Media Contact: Jo Dee Black(866) Sign in to access your portfolio
