Why FX's ‘Adults' Team Has Been Partying at Laundromats
FX's new comedy series Adults gave a unique spin to its promotional plans.
The show's launch was celebrated last week with 'Suds and Sounds,' an activation and party at two laundromats: Laundry Room in Culver City and LaundryBee in Sunnyside, Queens. Premiering on FX on Wednesday and available for streaming the following day on Hulu, Adults centers on a group of twentysomething friends who live in a house together in New York City and do their best to become good people.
More from The Hollywood Reporter
How 'Paradise' Captured the Sound of the End of the World
Ralph Macchio on Decision to Return to 'Karate Kid' Films and Future of the Franchise 40 Years In
'Adults' Review: FX's Gen Z Hangout Comedy Still Has Some Growing Up to Do
Both locations kicked off the immersive festivities with an opening night party, with the spaces then opened to the public the following day. Guests received laundry cards and snagged free T-shirts and laundry bags from branded vending machines, while there were also bodega snacks, espresso drinks, themed cocktails, tarot readings and DJ sets.
Adults stars Malik Elassal, Lucy Freyer, Jack Innanen, Amita Rao and Owen Thiele attended the L.A. iteration's opening party. 'This is so on-theme with the show,' Inannen told The Hollywood Reporter from the event. 'I feel like laundromats, especially for a young New Yorker — this is a staple of the experience.'
FX Network's senior vp of integrated promotions Kenya Hardaway Green explains that the team was aiming to introduce the show in an unexpected way. Ben Kronengold and Rebecca Shaw, known for their work on The Tonight Show With Jimmy Fallon, created the series that counts Nick Kroll among its executive producers.
'We were presented with the idea of laundromats as a destination, and from there, the idea began to take shape,' Green says. 'How could we turn a mundane task like doing laundry into the ultimate experience for our target audience? We designed a space that married unexpected moments with the realities of the location, resulting in the ultimate house party. It felt like a fitting way to kick off the season.'
For her part, Freyer praised the innovative opportunity for fans to experience the energy of the show. 'The thing that I love about FX is, they're really creative with everything that they do,' the actress said. 'I really trust every creative decision they make. This is such a cool, interesting vibe. I love it.'
Innanen remains excited for viewers to see an authentic take on contemporary NYC life. 'The biggest thing is, it's very, very real,' he says of Adults. 'These are real kids that I walk by on the Lower East Side. You can pick out anyone from anywhere.'
In her review of the series for The Hollywood Reporter, critic Angie Han wrote, 'Adults' greatest strength is a core cast with chemistry for days.'
Best of The Hollywood Reporter
'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series
22 of the Most Shocking Character Deaths in Television History
A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hypebeast
7 hours ago
- Hypebeast
Terror Touches Down on 'Alien: Earth' Official Trailer
Summary Get ready for a new chapter of terror, as the Xenomorph finally comes to released the highly anticipated official trailer forAlien: Earth, the new sci-fi horror series that marks the first time the iconic franchise brings its terrifying creatures to our home planet. The series, created by Emmy winner Noah Hawley and executive produced byRidley Scott, is a prequel set in the year 2120, two years before the events of the original Alien film. The plot kicks off when the mysterious deep space research vessel USCSS Maginot crash-lands on Earth. Its arrival unleashes mysterious, predatory life forms – including the infamous Xenomorph – onto a planet already grappling with a 'Corporate Era' dominated by five mega-corporations and the rise of advanced synthetics and 'hybrids.' The trailer introduces Sydney Chandler as Wendy, a 'hybrid' (a humanoid robot infused with human consciousness) and the first prototype from Prodigy Corporation, who finds herself face-to-face with humanity's greatest threat. The footage is packed with chilling visuals, hinting at claustrophobic ship hallways, intense encounters with various alien life forms (with one character ominously stating the ship 'collected five different life forms from the darkest corners of the universe,' and one being 'predatory,' suggesting even a Predator could appear), and the terrifying realization that the 'perfect organism' has arrived on Earth. The cast also includes Timothy Olyphant, Alex Lawther, and Samuel Blenkin, among Earthis the firs time Scott's franchise hits the small screens. Alien: Earthwill premiere with its first two episodes on August 12, 2025, at 8 PM on FX, with new episodes following weekly. It will also be available to stream on Hulu in the US and Disney+ internationally.
Yahoo
10 hours ago
- Yahoo
Sarah Michelle Gellar Says Children of Original ‘Buffy the Vampire Slayer' Actors Auditioned for Reboot
Sarah Michelle Gellar revealed that she saw some familiar names on the audition roster for the Buffy the Vampire Slayer reboot. The actress who played Buffy Summers in the original series, which ran for seven seasons from 1997 to 2003, recently chatted with Us Weekly with her former Buffy co-star Alyson Hannigan, who portrayed Willow Rosenberg. During the interview, Hannigan confessed, 'I know somebody who auditioned for something on the show.' More from The Hollywood Reporter 'Buffy' Update at Hulu Casts Ryan Kiera Armstrong as the New Slayer 'Ready or Not' Sequel Enlists Sarah Michelle Gellar, Elijah Wood Slay! Inside the Buffy Prom, Where Fans of 'Buffy the Vampire Slayer' Partied Like It Was 1999 However, Gellar also knew some people. 'I know somebody who was on the show whose child auditioned on the show,' she revealed. 'I know a few people from the show whose children came in.' 'It better not have been one of my kids,' Hannigan quipped in response. Though the Wolf Pack star didn't reveal the names of those who auditioned, last week it was announced that Star Wars: Skeleton Crew actress Ryan Kiera Armstrong has been cast in a lead role in Hulu's pilot for the reboot. The new show will also see Gellar reprise her role as Buffy Summers. 'From the moment I saw Ryan's audition, I knew there was only one girl that I wanted by my side,' Gellar said in a statement regarding Armstrong's casting. 'To have that kind of emotional intelligence, and talent, at such a young age is truly gift. The bonus is that her smile lights up even the darkest room.' Most details on Armstrong's role, as well as the show itself, are being kept under wraps. The original series, which also starred Nicholas Brendon, Anthony Head, James Marsters and Emma Caulfield Ford, followed Buffy Summers, destined to slay vampires, demons and other infernal creatures, as she dealt with her life of fighting evil, with the help of her friends. A premiere date for the reboot has yet to be revealed. Best of The Hollywood Reporter 'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series 22 of the Most Shocking Character Deaths in Television History A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise
Yahoo
10 hours ago
- Yahoo
‘Ready or Not: Here I Come Sequel' Lands April 2026 Release Date in Theaters
Searchlight Pictures' sequel to its 2019 horror comedy pic Ready or Not will hit theaters April 10, 2026, the studio said Thursday. Ready or Not: Here I Come sees Sarah Michelle Gellar and Elijah Wood join series star Samara Weaving. More from The Hollywood Reporter Sarah Michelle Gellar Says Children of Original 'Buffy the Vampire Slayer' Actors Auditioned for Reboot 'Ready or Not' Sequel Enlists Sarah Michelle Gellar, Elijah Wood Bill Murray Says 'Being Mortal' Misconduct Was "Light" and Is "Still Funny," Slams Disney for Film's Cancellation Radio Silence's Matt Bettinelli-Olpin and Tyler Gillett are back to direct the follow-up, as are writers Guy Busick and R. Christopher Murphy. The movie, which begun production in earlier this spring, has rounded out its cast with Kathryn Newton, Shawn Hatosy, Néstor Carbonell, Kevin Durand (Abigail) and Olivia Cheng, as well as acclaimed horror filmmaker David Cronenberg. Ready or Not: Here I Come is produced by Tripp Vinson, James Vanderbilt, Bradley J. Fischer and William Sherak. Executive producers are Chad Villella, Tara Farney, Greg Denny, Paul Neinstein, Busick, Murphy and Weaving. Richard Ruiz and Cornelia Burleigh are overseeing the project for Searchlight. The longline is being kept under tight wraps. Ready or Not starred Weaving as a bride who learns of her new family's wedding night ritual where a murderous game is played, all to appease an ancient family deal with the devil. The film was a moderate success critically and commercially, grossing $28 million at the domestic box office and more than $57 million against a $6 million budget. Tripp Vinson, James Vanderbilt, Bradley J. Fischer and William Sherak are producing the sequel. In April, Searchlight president Matthew Greenfield said of the sequel: 'We're beyond excited to make another film with the phenomenal Radio Silence. With Ready or Not: Here I Come, we get to go on another ride with the amazing Samara Weaving, mix in awesome new voices and bring audiences a fresh take that's every bit as twisted and fun as the first one. This is for those who've been waiting, and those who didn't see it coming.' Best of The Hollywood Reporter 13 of Tom Cruise's Most Jaw-Dropping Stunts Hollywood Stars Who Are One Award Away From an EGOT 'The Goonies' Cast, Then and Now
