What online shopping says about your mind
"Buying something gives us a sense of significance, a dopamine boost. But when getting that boost requires effort, like going out, finding a store, talking to a salesperson, and dealing with traffic or parking, the mind weighs the reward against the effort and often finds it not worth it," Dr Sarthak Dave, an Ahmedabad-based psychiatrist, tells India Today.He adds that online shopping, however, offers the same dopamine kick with minimal effort; no leaving the house, no social interaction, no hassles. So, naturally, when the reward is the same, but the effort is less, our mind prefers the easier route.Further, Dr Rahul Chandhok, senior consultant and head, psychiatry, Artemis Lite, New Delhi, explains that shopping online gives you more privacy, control, and convenience than shopping in stores."People can shop without feeling rushed, having to talk to other people, or having to be on a schedule. They feel like they have more control over their choices and less like they are being judged. For a lot of people, it takes away the stress of having to make choices in public. It also gets rid of physical barriers like crowds and travel. Shopping online feels safer, easier, and less emotionally draining than shopping in person," he shares.What's behind the habit?While for the vast majority, this behaviour reflects a basic human tendency toward laziness, as our minds are wired to seek maximum reward with minimal effort. But in some cases, according to Dr Dave, it may also point to underlying psychological conditions.For instance, social anxiety can lead people to avoid public places and interactions. Compulsive buying disorder involves an uncontrollable urge to shop, often as a way to cope with stress. Similarly, it could also be a symptom of clinical depression in which online shopping may offer a brief moment of relief or pleasure.advertisementDr Chandhok agrees that people who act this way often have deeper psychological needs, such as wanting to feel in control, avoiding social pressure, or wanting to make fewer decisions.
If being out in public makes you anxious, online shopping can feel like a safe space | Photo: Pexels/Kaboompics.com
"Some people may also feel a little anxious in public, which can make it hard to shop in person. It's good for their mental health to be able to make decisions about what to buy online. It shows that someone is using a way to deal with stress, too much stimulation, not that they don't want to spend money," he adds.Meanwhile, as per Dr Rajiv Mehta, vice chairperson, psychiatry, Sir Gangaram Hospital, New Delhi, people who prefer online shopping tend to prioritise convenience, time and monetary efficiency."A few are introverted and prefer solitary activity. It also means people are becoming more tech-savvy and price-conscious. A few are detail-oriented and enjoy researching," shares the doctor.Retail therapy with a side of denialadvertisementWhen we shop online, spending money can feel a little... unreal. A few taps, and it's done, no cash exchanged, no awkward swipe at the checkout. So, could it be that some people prefer shopping online because it helps hide the guilt of spending? After all, when you're at a store, physically handing over cash or your card feels more real, and that reality can come with a side of guilt."Definitely, online shopping is an anonymous experience with a lack of immediate feedback and social interactions. However, many times it seems that people go on a buying spree, which is not their original intention. Such big expenses can rather induce guilt. This is especially common with credit card holders," shares Dr Mehta.Dr Chandhok also states that when you shop online, it can feel less real. There is no immediate exchange of money or physical contact, which may lessen the emotional impact of a purchase."For some, this helps them avoid feeling guilty about spending money in public. It feels more private and separate, which helps them mentally. This disconnect between what you do and what happens may make you feel better for a while, but it can cause hidden financial stress over time," he adds.advertisementThe fear of being judgedWhen it comes to online shopping, there is a sense of comfort. Control, privacy, and personalisation can make you feel safe, and you can scroll without feeling rushed, compare prices, and pick exactly what you want.Dr Chandhok states that online shopping may help some feel less self-conscious, especially if they've been judged in stores based on their looks, choices, or budget.He adds, "Not having to deal with social pressure can be nice. But this behaviour isn't always based on the fear of being judged."
Shopping online feels safe because there's no one watching or judgeing | Photo: Pexels/Cottonbro Studio
Meanwhile, Dr Dave feels that the fear of judgment comes if the person feels guilty of doing it. And if shopping is their guilty pleasure, online shopping apps are their go-to place because it's very personal, and no one can find out what and how much they are shopping for and hence no judgement.advertisementDigging deeperChoosing online shopping instead of going to stores could point to something deeper, though that's not always the case."People who don't go to stores because they're very anxious or have low self-esteem, or who shop online to avoid their feelings, may have social anxiety, depression, or compulsive spending," explains Dr Mehta.Further, when spending becomes a way to numb emotions or escape real-life problems, it's worth pausing to explore the feelings behind it. Understanding the 'why' can make a big difference to both your mental and financial well-being.Now, as per Dr Dave, life moves pretty fast these days. Taking half a day, or even a full one, to head out, deal with traffic, and shop around physically can feel exhausting. So when there's a more convenient option that lets you do the same thing with just a few clicks, it's only natural that people go for it.But excessive online shopping might sometimes point to things like social anxiety or compulsive shopping habits. Or it could simply be a lifestyle choice. But one thing is clear: as these conveniences grow, our physical activity and real-world social interactions are shrinking.And that slow decline is quietly opening the door to both physical and mental health issues—because movement, face-to-face connections, and everyday activity are basic human needs we can't afford to ignore.Final checkoutAt the end of the day, online shopping isn't the enemy, it's a reflection of how our lives, habits, and priorities are changing. For some, it's a helpful tool; for others, it may be a sign to slow down and check in with themselves.Whether it's about saving time, feeling better, or something deeper, what really matters is finding balance. As life gets more digital, we shouldn't forget the value of real-world connections, staying active, and being present. After all, not everything we truly need can be bought online.- EndsMust Watch
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