Former Ivy League Star Turns Heads With Groundbreaking $6 Million NIL Deal
Florida landed one of the top spring transfers in college basketball with Princeton guard Xaivian Lee. The former Ivy League star is already cashing in down in Gainesville.
Advertisement
Industry sources told On3 that Lee's combined NIL contract with Florida and a new sneaker partnership with Serious Player Only totals more than $6 million. The multi-year deal with SPO is the more lucrative of the two, which includes the opportunity for Lee to launch a signature shoe when he reaches the NBA.
The agreement makes Lee the first NCAA athlete to sign a shoe deal with an international brand. It includes immediate signature colorway releases and creative input on design. It's a strategy to grow his influence across Asia and North America.
'Serious Player Only has a really good vision on where they want to be,' Lee said in a statement. 'A lot of their values align with mine.'
Advertisement
Related: Michigan QB Makes NIL History With Iconic Franchise
'In the world of innovation, true partnership is where vision meets craftsmanship,' said Lee's agent, George Langberg of GSL Sports Group. 'Together, Xaivian Lee and SPO aren't just creating sneakers; they're defining the future of performance, style and culture—one step at a time.'
Related: PJ Haggerty Cashes In: $2.5M NIL Deal Fuels Kansas State Transfer
Lee, a two-time First Team All-Ivy League selection, averaged 16.9 points, 6.1 rebounds and 5.5 assists last season at Princeton. He chose the Florida over Kansas and St. John's. He fills a critical void in Florida's backcourt following the departure of Walter Clayton Jr.
This story was originally reported by Athlon Sports on May 30, 2025, where it first appeared.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
9 minutes ago
- Yahoo
Top Stock Movers Now: Dayforce, Novo Nordisk, First Solar, and More
Key Takeaways Major U.S. equities indexes were little changed Monday morning, ahead of retail sector earnings reports and comments from Federal Reserve Chair Jerome Powell due later in the week. Novo Nordisk shares climbed after the Food and Drug Administration approved the drugmaker's popular Wegovy weight-loss medicine to treat a serious liver disease. Dayforce shares surged following reports it's held talks about a takeover by private equity firm Thoma Bravo. Major U.S. equities indexes were little changed Monday morning, ahead of retail sector earnings reports and comments from Federal Reserve Chair Jerome Powell due later in the week. Dayforce (DAY) was the best-performing stock in the S&P 500 following a report that private equity firm Thoma Bravo is in discussions to acquire the human resources software provider. U.S.-listed shares of Novo Nordisk (NVO) also advanced after the Food and Drug Administration approved the drugmaker's popular Wegovy weight-loss medicine to treat a serious liver disease. First Solar (FSLR) and other solar stocks gained in the wake of new guidance from the Treasury Department on federal tax incentives for clean energy projects. Citi and Jefferies analysts said the release was better than anticipated. CVS Health (CVS) shares rose following an upgrade from UBS, which pointed to the drugstore and healthcare company's cost-cutting and improving healthcare benefits division. EQT (EQT) shares fell as the energy provider was downgraded from Roth Capital Partners on concerns an oversupply of natural gas will send prices down and hurt EQT's results. Oil and gold futures slid. The yield on the 10-year Treasury note was little changed. The U.S. dollar gained on the euro, pound, and yen. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
9 minutes ago
- Yahoo
Falcons sign QB Ben DiNucci to replace injured Emory Jones for final preseason game at Dallas
FLOWERY BRANCH, Ga. (AP) — The Atlanta Falcons signed quarterback Ben DiNucci on Monday to provide depth for Friday's final preseason game at Dallas. The Falcons needed help at quarterback after Emory Jones, competing with Easton Stick for the No. 3 job, was hurt in last week's 23-20 loss to Tennessee. Jones was placed in concussion protocol and waived/injured on Monday. Coach Raheem Morris said starter Michael Penix Jr. and veteran backup Kirk Cousins will not play against the Cowboys. Stick is expected to start. The Falcons also released wide receiver DJ Chark on Monday. DiNucci, a seventh-round draft pick by Dallas in 2020, played in three NFL games, including one start, in his rookie season. He completed 23 of 43 passes for 219 yards. DiNucci participated in Atlanta's rookie minicamp in May after spending time on Buffalo's roster in 2024. DiNucci played a combined five seasons at Pitt (2015-17) and James Madison (2018-19) in his college career. ___ AP NFL:
Yahoo
9 minutes ago
- Yahoo
Eagles' A.J. Brown lands ahead of CeeDee Lamb on the NFL's Top 100 players list for 2025
A.J. Brown is one of the best players in the NFL, and a top thirty selection in this year's Top 100 players list. The Eagles' All-Pro landed at No. 29 on the list, ahead of NFC East rival and Cowboys star CeeDee Lamb, who was No. 35. Brown didn't rest on his laurels after winning Super Bowl 59. He chose to get right back into the gym and take his skills to another level as the Birds look to repeat as Champions. Brown is a motivational speaker and a team captain. He recently traveled to the most "dangerous gym in America" to test his mind, body, and spirit. Brown is taking things to another level. Despite missing three games due to injury last season, Brown led the team with 1,079 receiving yards. He also ranked 1st in receiving average (16.1) (min. 60 catches) and 3rd in receiving yards per game (83.0) (min. 13 games), behind Ja'Marr Chase (100.5) and Justin Jefferson (90.2). Smith posted a career-high 8 TDs in the regular season and hauled in a 46-yard TD in Super Bowl LIX. During the run to the Super Bowl, he became the franchise's all-time leader in postseason receiving yards (595). This article originally appeared on Eagles Wire: A.J. Brown is No. 29 on the NFL's Top 100 players list
