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Former Ivy League Star Turns Heads With Groundbreaking $6 Million NIL Deal
Former Ivy League Star Turns Heads With Groundbreaking $6 Million NIL Deal originally appeared on Athlon Sports.
Florida landed one of the top spring transfers in college basketball with Princeton guard Xaivian Lee. The former Ivy League star is already cashing in down in Gainesville.
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Industry sources told On3 that Lee's combined NIL contract with Florida and a new sneaker partnership with Serious Player Only totals more than $6 million. The multi-year deal with SPO is the more lucrative of the two, which includes the opportunity for Lee to launch a signature shoe when he reaches the NBA.
The agreement makes Lee the first NCAA athlete to sign a shoe deal with an international brand. It includes immediate signature colorway releases and creative input on design. It's a strategy to grow his influence across Asia and North America.
'Serious Player Only has a really good vision on where they want to be,' Lee said in a statement. 'A lot of their values align with mine.'
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Related: Michigan QB Makes NIL History With Iconic Franchise
'In the world of innovation, true partnership is where vision meets craftsmanship,' said Lee's agent, George Langberg of GSL Sports Group. 'Together, Xaivian Lee and SPO aren't just creating sneakers; they're defining the future of performance, style and culture—one step at a time.'
Related: PJ Haggerty Cashes In: $2.5M NIL Deal Fuels Kansas State Transfer
Lee, a two-time First Team All-Ivy League selection, averaged 16.9 points, 6.1 rebounds and 5.5 assists last season at Princeton. He chose the Florida over Kansas and St. John's. He fills a critical void in Florida's backcourt following the departure of Walter Clayton Jr.
This story was originally reported by Athlon Sports on May 30, 2025, where it first appeared.
