Tesco makes major change to online shopping as shoppers say 'finally'
The range includes pieces through the F&F Edit, Sports and F&F Active Athleisure clothing
Tesco has re-launched its popular F&F Clothing line online for the first since 2018. The popular clothing range regularly proves a hit with shoppers, though many have shared their disappointment at being unable to shop online - until now.
Shoppers can now purchase F&F clothing via Tesco 's website and app, including women's, men's, and kids' items. Currently, at Tesco.com, more than 1,400 items are listed ranging from tops and dresses to pyjamas, footwear and activewear.
After a seven-year hiatus, F&F is now available via Tesco.com, as well as the supermarket's Grocery and Clubcard app. According to LatestDeals, this marks the brand's return to online sales for the first time since 2018.
The F&F collection includes a wide range of clothing for women, men, and children, along with footwear and accessories. The range often gains popularity on social media, with many shoppers loving the clothing but often sharing their disappointment at being unable to order the items online.
Shoppers can now browsing and purchasing F&F's options from the comfort of their homes. The range includes fashionable and quality pieces through the F&F Edit, Sports and F&F Active Athleisure clothing.
It will also feature exclusive collaborations and high-demand seasonal items, such as school uniforms. The online range will continue to expand over the coming months.
Katja Ahola Klamkin, Tesco group managing director, Home & Clothing said: "We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App. We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love."
The re-launch is especially exciting for those who missed the convenience of the F&F website when it was previously available as a standalone entity in 2009, before moving to Tesco Direct in 2016.
LatestDeals announced the news on Instagram, and shoppers shared their happiness in the comments. One person said: "Finally," while a second wrote: "Thank gawd." A third added: "It's about time omg." A fourth wrote: "At last."
Alongside the F&F launch, Tesco is also offering delivery options, with a £3.99 home delivery fee for standard shipping. Shoppers in a hurry can opt for an Express delivery service at £5.50. Returns be processed for free at larger Tesco stores or at a £2.50 charge for returns via courier.
The move comes as part of a broader strategy to enhance Tesco's online shopping experience. Recently, Tesco unveiled its Tesco Marketplace, expanding its online range with third-party vendor goods. The supermarket also confirmed the addition of The Entertainer concessions to over 2,000 Tesco Express stores and the trial of 'Your Clubcard Prices,' a personalised discount system.
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