CARTOON NETWORK GAMEON! INTRODUCES BRAND NEW ATTRACTIONS IN THEME PARK UPDATE
Cartoon Network GameOn! is an immersive experience on popular gaming platform Roblox that transports kids to a realm beyond reality, by allowing players to experience the virtual world of hit Cartoon Network series. With this update, players can build a variety of attractions part-by-part through multi-stage construction but not before they have made way for rides by clearing rubble! Users can customise their terrain with benches, lampposts and food stalls. They even need to maintain the upkeep of their park by collecting and recycling litter.
There are a wide variety of ride blueprints from all you favourite Cartoon Network shows, including The Amazing World of Gumball and Craig of the Creek! Users can collect their hard-earned coins from their park and invest it in new rides to expand their own park! The fun doesn't stop there – users are even able to ride on their creations catching an awesome aerial view of their theme park.
30 custom attractions – featuring bespoke designs for each Cartoon Network programme – are now available for players to build with this new update, with weekly updates to follow complete with new rides and experiences;
We Bare Bears Swing Pirate Ship
The Amazing World of Gumball Haunted House
Hot Air Balloons for all Cartoon Network shows
Bouncy Castles based on Looney Tunes, We Bare Bears, Craig of the Creek, The Amazing World of Gumball, Ben 10, and more!
Flying Saucer rides for every show
Rollercoasters for each show on Cartoon Network, offering a fantastic view of players' new custom theme parks!
After the initial launch earlier this month, Cartoon Network will continue the expansion of theme park mode with regular updates including the introduction of special visitors, the virtual VIP's! This will allow users to give Cartoon Network characters a tour around their park and earn some extra in-game coins to spend on their park construction.
Additionally, a following update will introduce a jukebox feature with newly commissioned music created for the experience. Players can use this feature to choose the music to accompany their theme park, allowing children to march to the beat of their own drum.
Monika Oomen, VP, Brand, Communications and Digital Content Strategy, Kids EMEA said:
'We are thrilled to introduce the tycoon mode to Cartoon Network Game On! This update not only enhances the gameplay experience but also allows kids to engage with their favourite Cartoon Network characters in a whole new way. By enabling players to build and manage their own theme parks, we are fostering creativity and strategic thinking. This is an important step in our mission to create immersive and interactive experiences that resonate with our young audience.'
Cartoon Network GameOn! was launched in December 2022 bringing the network's beloved shows to a wider kid's audience, on a popular kid-centred gaming platform. With rip-roaring rides and manic minigames, the fully experiential world is THE place for all things Cartoon Network on Roblox! Accurately reflecting the locations and worlds iconic to five fan favourite shows, Cartoon Network GameOn! brings children a whole new way to experience the worlds of Craig of the Creek, We Bare Bears, Ben 10, and The Amazing World of Gumball. Cartoon Network GameOn! gives kids the chance to bond with their favourite Cartoon Network characters, play games and explore five awe-inspiring islands. It allows players to explore the Creek, take a trip to Elmore Junior High School with Gumball, and adventure to fantastical worlds with the Baby Bears or transform into Ben 10's aliens. The experience receives over 470,000 monthly visits and over 47.9 million total visits since launch. Award-winning, Cartoon Network GameOn! won the 2023 Broadcast Digital Award for Best Digital Support for a Strand, Channel or Genre as well as a gold 2024 Collision Award for the Kids & Family for Games & XR category.
Play the all-new tycoon Cartoon Network GameOn! here, launching with 30 attractions before following with weekly updates complete with new rides and experiences for players.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
5 days ago
- Arabian Business
Dubai shopping malls launch virtual worlds on Roblox platform
Dubai shopping malls have been recreated as virtual worlds inside the globally popular Roblox gaming platform. As part of Dubai Summer Surprises, Mall of the Emirates and City Centres are revolutionising the shopping experience with the virtual activation. For the first time ever, players worldwide can explore, play, compete, and win in fully reimagined digital versions of these iconic malls. Dubai malls launch in Roblox Inside Roblox, gamers can navigate interactive maps and enjoy custom-built mini-games. At Mall of the Emirates, players can race through the Ski Dubai Coin Collector game, dashing through a snowy virtual landscape to collect coins and unlock surprises inspired by the real ski attraction. They can also tackle the paced Store Parkour challenge, jumping and dodging through zones themed around fashion, beauty, and entertainment. City Centres' virtual world offers equally thrilling experiences with the Super Park Coin Collector course and Store Parkour challenges designed to test speed and skill. This innovative move targets a new generation of mall enthusiasts—especially Gen Z—who thrive in online gaming environments. By merging the physical and digital shopping worlds, Majid Al Futtaim is making mall visits more interactive than ever.
Campaign ME
05-08-2025
- Campaign ME
Esports World Cup's CCO on marketing to MENA's gaming generation
The Esports World Cup (EWC) in Riyadh brings together players, brands and fans from around the world for what has become one of the most ambitious multi‑title gaming events on the calendar. Its arrival reflects a wider shift in the MENA region, where gaming and esports are moving from niche pastime to mainstream cultural activity. Saudi Arabia, in particular, has positioned itself as a major hub for competitive gaming, supported by strong infrastructure and a young, digitally fluent population. Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation, shares with Campaign Middle East what sets the regional gaming audience apart, how brands are finding their place in esports, and why the sector is shaping new opportunities for engagement. 'If you look at Saudi, 70 per cent of the Saudi audience is around 30 years old. If you compare that to Europe, it's a massive difference,' he says. 'The infrastructure is really good, the connectivity is fantastic. People have grown up gaming – for many, it's how they socialise.' That social entry point, he explains, often starts with casual multiplayer experiences like Fortnite, Roblox or GTA Online, where players 'kind of replicate… a parallel life in the video game' before moving into more competitive environments. Over time, esports has transformed from a niche pastime into what Al Nimer calls 'the sport of the future' – a discipline with its own global athletes, professional training regimes and career pathways. Rising brand investment in gaming It's also a medium where brand integration works differently. In traditional sports, decades of commercial saturation have dulled the impact of sponsorships. 'Most of the time, I don't remember them anymore,' Al Nimer admits of shirt sponsors in football. Esports, by contrast, still feels fresh: 'There's this opportunity for a brand to really mark its territory in an industry that is still growing… and grow with the industry.' That freshness helps explain why the Esports World Cup has moved so quickly from proof‑of‑concept to long‑term commitment from sponsors. Last year, some brands were cautious – curious, but waiting to see execution and audience response. This year, Al Nimer points to three‑year contracts with Aramco, Sony and STC as proof of confidence. 'They're willing to commit for the next years, just like big brands do with major sports events, because they see the value.' It's not just endemic gaming brands either. Mastercard, Spotify and other non‑endemic players are on board, attracted by the EWC's unique multi‑game format. With 25 of the world's biggest titles under one roof, brands can align with the broad culture of gaming rather than a single community, while still choosing to spotlight genres that fit their identity – whether that's sim‑racing, FPS or sports titles. Sometimes, the pathway into esports for decision‑makers is personal. 'A lot of senior executives now come in already knowing about esports because their kids play,' Al Nimer says. That parent‑child link can flip curiosity into genuine investment interest. Brand DNA at the heart of partnerships One of Al Nimer's key principles is to go further than surface‑level visibility. 'We don't want them just to slap a logo, and that's it.' Instead, partnerships are designed around brand DNA. For example, Aramco – already a major Formula 1 sponsor – inspired the creation of the Aramco Sim Arena, a purpose‑built racing venue inside the EWC festival. The space is designed to mirror the atmosphere of an F1 track, complete with professional‑grade simulators and branding aligned to Aramco's motorsport identity. Fans can drop in to race for fun, take part in daily competitions, and even qualify for experiences like visiting the Aston Martin F1 garage in the UK. This approach gives Aramco a natural, story‑driven integration into the event – far more than simple logo placement. Other activations tap into the unique strengths of digital competition. The 'key moments' model allows brands to sponsor specific moments – player arrivals in Toyota are sponsored by Jameel Motorsport, while in-game milestones such as who collects the most in‑game currency is backed by Mastercard. These integrations are not only contextually relevant, they are easily measurable – something Al Nimer stresses as a major advantage over traditional sport. 'We get exactly how many people watched, when they watched, what the peak viewership was, how many hours they stayed.' Measurement goes hand‑in‑hand with unexpected fan engagement – and sometimes those moments take on a life of their own. Al Nimer recalls how healthcare sponsor Dr Sulaiman Al Habib became a meme during broadcasts, affectionately dubbed 'Dr Habibi' by global viewers. Many assumed the name referred to a wealthy individual personally funding the event. 'At the beginning on the chat, everyone was typing, what is Dr Sulaiman Al Habib? Is it like a real doctor, like the guy is so rich that he's sponsoring the Esports World Cup?' The joke snowballed into a running gag, with viewers thanking 'Dr Habibi' for the broadcast quality. When another tournament in the US suffered streaming issues, fans there were asking, 'Where's Dr Habibi to save the day?' The meme even crossed into the physical venue, with fans holding up signs thanking 'Dr Habibi' during matches. 'That's what brands are missing if they're not here,' says Al Nimer. 'They're missing on that level of engagement … memes, banter, organic moments that people remember.' View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) Beyond the core branding EWC also works with partners to create content that reaches beyond core esports audiences. In collaboration with Sony Pictures and Amazon Prime Video, the foundation launched Esports World Cup Level Up, an Emmy‑winner‑directed documentary offering a behind‑the‑scenes, human‑story view of the tournament – a 'Drive to Survive' for esports. It went live globally on Prime Video on June 6 and is already in production for a second season. On the ground in Riyadh, the experience extends to premium spaces such as the Esports World Cup Embassy – the event's answer to Formula 1's paddock club. The glass‑fronted suite overlooks the arena, with direct access to the competition floor and curated food and beverage service. It hosts government officials, sponsors, media, and corporate guests, offering a B2B platform during what is otherwise a quiet summer events season. For Al Nimer, these activations and experiences are the real measure of success. 'You have people spending hours in a venue under your name, engaging directly with your brand. For me, that's more valuable than a media value report. It's the kind of connection you can't get from traditional advertising.'
Web Release
01-07-2025
- Web Release
The Wonderfully Weird World of Gumball is set to premiere on Cartoon Network across MENA this 6th October
Cartoon Network has announced the international premiere date for its eagerly awaited original animated series The Wonderfully Weird World of Gumball, produced by Hanna-Barabara Studios Europe, launching on Monday 6 October across MENA on CN HD In recognition of this announcement, Cartoon Network has also released the dynamic main title sequence for the new series which was designed by Jack Sachs – who created the new logo as well. Welcoming audiences back to Elmore where the laws of reality are a joke and family life is anything but ordinary, The Wonderfully Weird World of Gumball will continue the multi- award-winning series, The Amazing World of Gumball, surreal humour and wild stories. Created and executive produced by Ben Bocquelet, The Wonderfully Weird World of Gumball is a quarter-hour animated comedy series that blends an eclectic mix of media styles – including 2D & 3D animation, CGI, puppetry, photorealism and live action – into a wildly imaginative world defined by its vibrant visual style and sharp meta humour. Matt Layzell and Erik Fountain serve as Executive Producers and Series Directors. The Composer for the series is Xav Clarke and Joe Sparrow serves as Art Director. The stellar voice cast includes Alkaio Thiele as Gumball, Hero Hunter as Gumball's younger brother Darwin, Kinza Syed Khan as younger sister Anais, Teresa Gallagher as his mother Nicole, and Dan Russell as his father Richard, and many more. Ahead of this premiere, Cartoon Network will be celebrating all things Gumball over the summer by airing every episode ever of The Amazing World of Gumball. Starting in July, Cartoon Network audiences can find the joy in the dysfunction of the Watterson family – consisting of Gumball, the dynamic and optimistic 12-year-old, his right-hand man, younger brother, and conscience, Darwin, the loveable stay-at-home Dad, Richard, the tireless overworked and yet resilient mum Nicole, and little sister and the smartest of the bunch Anais. The Amazing World of Gumball is famed for its humorous depictions of the imperfect realities of growing up where everything ordinary becomes extraordinary. The animation was created in 2011 when Ben Bocquelet decided to take some rejected characters he had created for commercials and put them together in one series set inside of a school! Some of the characters in Elmore are based on Ben Bocquelet's real family! With self-referential and meta comedic roots from Monday 21 July * audiences can follow the misadventures of Gumball, Darwin and the other quirky residents of Elmore, including; Gumball and Darwin's classmates Tina, the scary T Rex, with anger issues; Carrie the Emo dressing depressed ghost, and Banana Joe the class clown who laughs at everyone, their teachers Miss Simian whose been teaching second graders for 300,000 years, and Principal Brown a big furry 'slug' in love with Miss Simian. Everything you need to know about The Amazing World of Gumball in Numbers:
