Google Ads picks Mediam Group by Aleph as official media sales rep in Egypt
Mediam Group, an Aleph subsidiary, has been named Google Ads' official media sales representative in Egypt.
The partnership will offer additional on-the-ground support for businesses in the country through Mediam Group by Aleph, with Google continuing its direct management of a number of clients. This effort aims to help more digital advertising agencies and brands to grow their businesses through dedicated local support.
Following successful partnerships in Iraq and Morocco, this expansion into Egypt aims to reinforce Aleph and Mediam Group's commitment to supporting businesses across the Middle East and North Africa.
'We're excited to launch Mediam Group by Aleph in Egypt with a dedicated team of expert consultants on all things Google Ads, to offer on-ground support for advertisers and agencies,' said Nermin Girgis, Google Global Partner Director at Mediam Group by Aleph. 'Our certified, local Google Ads professionals are committed to scaling the business and fulfilling our mission of growing our partnership with Google to better serve brands and agencies in Egypt.'
Commenting on the partnership, Hisham El Nazer, Google's Country Director in Egypt, said 'We are thrilled to offer Egyptian businesses additional support through our partnership with Mediam Group by Aleph. We hope this helps more businesses to thrive and reach their audiences through dedicated education and solutions'.
Furthermore, Mohamed Megahed, Managing Director MENAT at Aleph further explained how the partnership aligns with Egypt Vision 2030. 'Egypt is a dynamic and fast-evolving market, with over 60 per cent of its population under the age of 30 and boasting an ambitious vision for full digital transformation under Egypt Vision 2030,' he said.
He concluded that this partnership signifies Aleph's commitment to providing businesses with the right tools, expertise, and strategies to amplify their digital impact. 'We deeply appreciate Google's trust in our vision and we look forward to creating even greater value together,' he said.
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