Taiba Investments and Social Responsibility: Over 11,500 Beneficiaries and 29 Initiatives in 2024

Syyaha

27-03-2025

As environmental and social challenges continue to grow, Taiba Investments stands out as a leader in corporate social responsibility, demonstrating a deep commitment to community development and sustainable progress. The company has launched a broad range of initiatives focused on empowerment, training, environmental conservation, healthcare support, and various humanitarian efforts, directly benefiting more than 11,500 individuals through 29 initiatives in 2024.Many of these initiatives are distinguished by their uniqueness and profound impact. Notable programs include ' And Who Revived It' which provides financial support for cancer treatment for both adults and children; 'Zeinat Al-Hayat Al-Dunya,' which assists families with fertility treatments and overcoming infertility challenges; and 'We Will Not Forget You', which focuses on training and equipping individuals with disabilities for successful integration into the workforce.As a leading real estate and hospitality investment Company, Taiba Investments is redefining corporate social responsibility (CSR) by setting new benchmarks aligned with Saudi Vision 2030. The company actively launches and supports impactful programs that enhance thousands of lives while fostering inspiring success stories, reflecting its deep commitment to society and national development.In 2024, Taiba Investments introduced 29 initiatives that directly benefited 11,500 individuals. This strategic approach positioned the company among the Top 50 Corporate Social Responsibility Brands in Saudi Arabia, as recognized by the National Center for Responsibility and Studies and Forbes Middle East.Commitment to Community Support and Quality of LifeCommenting on the company's vision and social responsibility initiatives, Sultan Bader Al-Otaibi, CEO of Taiba Investments, stated: 'Taiba Investments has successfully created a meaningful social impact through its commitment to driving positive, diverse, and sustainable change. Our initiatives focus on several key pillars: empowering national talent through education, training, and employment opportunities; supporting community programs that deliver tangible benefits, particularly for those in greatest need; promoting sustainability and environmental protection through resource conservation and waste reduction projects; and enhancing quality of life by improving living standards, healthcare, and education. By collaborating with government entities, private sector partners, and charitable organizations, we aim to maximize our social impact and contribute to a more sustainable and inclusive future'.Al-Otaibi added, 'At Taiba Investments, we are committed to setting a benchmark in corporate social responsibility, driven by our deep-rooted belief in supporting the community through responsible and sustainable initiatives. Our efforts reflect not only our core values but also the Kingdom's culture of generosity, solidarity, and continuous development. We remain dedicated to aligning our initiatives with Saudi Vision 2030, fostering social development, and reinforcing sustainability as key pillars of our long-term strategy.'Supporting Health and Community Well-beingIn cooperation with the Ahyaha Association for Cancer Patients, the company helps cover cancer treatment costs annually and has launched initiatives such as 'Make a Wish,' which provides gifts to cancer fighters of all ages, and 'And Who Revived It,' which covers the remaining costs of cancer patients' operations. Furthermore, the 'Zeinat Al-Hayat Al-Dunya' initiative supports families struggling with infertility on their journey to parenthood.In collaboration with local hospitals, Taiba organized a blood donation campaign and supported kidney failure patients through the 'For their comfort' initiative. The company also played a vital role in health awareness efforts, launching a breast cancer awareness campaign and providing critical support for individuals with disabilities by supplying spare parts for electric wheelchairs, benefiting 1,500 people with special needs.This year, Taiba Investments introduced new, impactful initiatives, including 'For Our Children' in partnership with the Rheumatism Association, securing treatment for five children with rheumatic conditions and providing both electric and manual wheelchairs for patients in need. Additionally, the company supported the 'Hear My Voice' initiative, which covers therapy and rehabilitation costs for 32 children with hearing impairments, enhancing their quality of life and social integration.Further reinforcing its commitment to the healthcare sector, Taiba launched 'We Help Them' initiative, that provided a fully equipped ambulance to the Reayaty Association, ensuring the safe transportation of bedridden patients to hospitals and improving access to medical care.Empowering and Training the Saudi YouthAs part of its commitment to social responsibility, Taiba Investments leads efforts to empower local talent through specialized training and education initiatives.Through 'DUR' Academy, the company has delivered over 1,162 training programs, benefiting 4,500 trainees with a total of 23,000 training hours.To support academic excellence, Taiba launched the Taiba Scholarship, providing talented students at Prince Muqrin University with opportunities for higher education.Additionally, the company promotes workplace inclusion through the 'Let's Empower Them' initiative, which trains and rehabilitates people with disabilities through workshops that align with labor market requirements and suitable professions.In fostering entrepreneurship, Taiba introduced 'My Project', an initiative designed to equip 40 young men and women in Riyadh with the skills and resources needed to launch their own businesses.A Distinct Environmental Vision for Sustainability and Resource ConservationAs part of its corporate social responsibility (CSR) strategy, Taiba Investments has launched a diverse range of initiatives aimed at driving sustainable development and maximizing positive community impact.In environmental sustainability, the Riyadh Marriott Diplomatic Quarter—owned and operated by Taiba—earned the prestigious LEED Gold certification for integrating 20% solar energy into its operations.Taiba has also taken proactive steps to preserve ecological balance by planting 6,473 native plants, recycling 11,703 kg of paper waste, and collecting 42,922 kg of electronic waste through its 'Sponsor an Orphan with Your Old Device' initiative. Additionally, the company repurposed 68,700 pieces of hotel linens through the 'Bedding Program,' promoting circular sustainability. Further advancing its green initiatives, Taiba introduced the 'Green Neighborhood' project, designed to create rooftop gardens in homes and schools to improve air quality and reduce carbon emissions.Humanitarian Initiatives to support the Most VulnerableTaiba Investments' initiatives provide essential support to the most vulnerable families. Among these efforts are the ''Annual Taiba Ramadan Basket' and 'Annual Eid is Joy' initiatives, which distributed 2,198 food baskets, each weighing 20 kg. Additionally, the company collected 100 kg of winter clothing through the 'Winter Garment' initiative and renovated 30 homes in Madinah as part of the 'Blessed House' program, enhancing living conditions for those in need.
Beyond financial aid, Taiba Investments fosters community engagement through initiatives like 'You're Not Forgotten', which organized recreational trips for senior citizens, and 'Orphan's Smile,' bringing joy to orphaned children. The company also supported young couples through 'Makarem Weddings,' easing the financial burden of marriage. Every year, Taiba extends a warm welcome to pilgrims and visitors through the 'Visitor's Gifts' initiative, which involves distributing gifts to pilgrims with the participation of Taiba employees during the Hajj season at Taiba hotels.