Baidu hit by weak ad spending in 2024, but AI remains a bright spot
Chinese internet search giant Baidu 's revenue fell 2 per cent in the fourth quarter, as China's sputtering economic growth weighed on advertising spending, even as artificial intelligence (AI) remained a bright spot despite fresh competition.
Beijing-based Baidu's total revenue for the fourth quarter fell to 34.1 billion yuan (US$4.7 billion), the company reported on Tuesday. Revenue for the year declined 1 per cent to 133 billion yuan.
Net income for the December quarter reached 5.1 billion yuan, up 100 per cent year on year. Net income for the full year was 23.7 billion yuan, a 17 per cent increase over 2023.
Baidu co-founder and CEO Robin Li Yanhong said 2024 marked a pivotal year in the firm's transformation from an internet-centric business to one that is AI-first.
'With our strategic foresight increasingly validated, we expect our AI investments to deliver more significant results in 2025,' he said in a statement.
Baidu's core online marketing revenue for the year fell 3 per cent to 73 billion yuan.
Junjie He, Baidu's interim chief financial officer, said the 'softness in online marketing' was offset by the company's AI cloud business, which grew 26 per cent for the quarter.
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