Gucci confirms departure of industrial director Massimo Vian
As part of its ongoing management restructuring, Italian fashion house Gucci is set to lose Massimo Vian, its industrial and supply chain director. The Kering -owned brand appointed Vian to the newly created position at the start of 2023. According to information obtained by FashionNetwork.com, he is stepping down for personal reasons.
The 52-year-old Italian executive oversaw product development and production for Gucci's leather goods, footwear, ready-to-wear, and jewelry divisions. His role also included managing product distribution across the brand's global retail networks—a critical position in the tightly controlled production landscape of luxury fashion.
Known for his extensive experience in operations within the luxury sector, Vian may soon move to another company. He previously spent 13 years at Italian eyewear giant Luxottica, joining in 2005 as director of industrial engineering and rising to deputy general manager for product and operations by 2014. He left the company in 2017.
For a year, Vian then led Italian cashmere brand Falconeri—part of the Oniverse group (formerly Calzedonia)—before joining Prada in 2020 as chief operating officer.
Recently, Vian came under scrutiny from Consob, the Italian financial markets regulator, in an insider trading investigation tied to events in 2020. He denies the allegations and has announced plans to contest the case in court.
His departure comes at a pivotal time for Gucci, as the brand prepares to enter a new chapter under the anticipated creative direction of Demna. Amid a broader reshuffle, Gucci is attempting to reverse its recent financial struggles, including a 24% year-on-year sales decline in the first quarter.
This leadership change could signal deeper operational reforms. Just last week, the brand announced two additional executive appointments: Maria Cristina Lomanto was named president of the EMEA region, while Marcello Costa took over as director of merchandising.
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