Cheech Marin to be honored by Hispanic Heritage Foundation for contributions to the arts
The Hispanic Heritage Foundation named Marin as a recipient of the 2025 Hispanic Heritage Award for the arts on Tuesday, one of several honors bestowed on notable public figures for their accomplishments and cultural contributions to the Latino communities.
Past awardees at the Hispanic Heritage Awards include Bad Bunny, America Ferrera, Becky G, J Balvin and others. Marin will be awarded alongside National Public Radio journalist and 'Alt.Latino' host Felix Contreras and Rizos Curls co-founder and CEO Julissa Prado.
'I'm extremely honored to be receiving this Hispanic Heritage for Arts Award,' Marin said in a press release. 'I accept this recognition with deep gratitude and a commitment to continue uplifting voices, building bridges, and honoring the legacy of those who came before us.'
Having spent his childhood in South-Central L.A. and the San Fernando Valley, Marin's comedy career kicked off in the late 1960s, when he fled to Canada to avoid being drafted during the Vietnam War. It was during that time that he first met his future comedy partner Tommy Chong — and the rest is burned into history.
'For over five decades, Cheech Marin has reflected our cultural impact on America and the world as a comedian, actor, director, art collector, and humanitarian,' said Antonio Tijerino, the president and CEO of the Hispanic Heritage Foundation, in a press release. 'His groundbreaking work has not only entertained but enlightened. We are thrilled to pay tribute to Cheech and the other 2025 Honorees and tell their stories to inspire, unite, and mobilize other generations.'
Cheech and Chong's blazing success first reached national attention after the release of their first comedy album 'Cheech and Chong' in 1971. The 11-track LP was nominated for a comedy recording award at the 1972 Grammy Awards and generated the famous 'Dave's not here' line. Their second album, 'Big Bambú,' was nominated for a Grammy in the same category at the 1973 award ceremony.
In 1978, the duo released the stoner comedy feature film, 'Up in Smoke,' which was based in L.A. Though it was critically panned, the film became a cult classic and was added to the Library of Congress' National Film Registry in 2024.
Marin's 1987 film 'Born in East L.A.' — which includes a spoof of Bruce Springsteen's 'Born in the U.S.A.' — was acclaimed by critics for blending of comedy with such serious subject matters as deportation and living as an undocumented person in the U.S.
'Without saying so much as a single word that could be even remotely described as preachy, Cheech Marin makes his points about the second-class nature of American citizenship for ethnic minorities and the desperate situation in which illegal aliens find themselves,' The Times wrote in a 1987 review of the movie.
In recent years, Marin is perhaps best known for his work as a collector of Chicano art. After being a lifelong gatherer of art, the Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum opened to the public in June 2022.
Many consider the museum to be the largest private collection of Chicano art in the world, with more than 550 paintings, drawings, sculptures and photographs from Marin's personal collection will be on permanent rotation. Nicknamed 'the Cheech,' the 61,420-square-foot, two-story art museum and education center resides in what used to be the downtown Riverside Public Library, and has displayed works by artists Chaz Bojorquez, Judithe Hernández, Frank Romero, Patssi Valdez and others. It's considered the only permanent art space to exclusively showcase Chicano and Mexican American art in the country.
'You don't have to be Chicano to love and appreciate this work,' Marin told The Times in 2022. 'Just like I don't have to be French to appreciate Impressionism or German to appreciate Expressionism. We recognize it as part of the conversation in the history of art. And now we are part of that conversation in a more concentrated effort than we've ever had before.'
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Los Angeles Times
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They were also accompanied by narration detailing the work's inspiration, creation process and meaning. His efforts amassed him almost 200,000 followers between TikTok and Instagram. This rapid growth, both on social media and within his network, brought new opportunities to grow professionally in Los Angeles. Yet after graduating in 2022, he decided to continue his career in his hometown instead. 'It was just a different pace that I was not ready for,' he said. 'The art scene out here is much more [based in] community, as opposed to [money] or clout. It's more of making work that people here will get to enjoy.' It's a decision that's worked in his favor. This year, he's been honored by the city at the Mayor's Ball for the Arts with the Emerging Artist award and recognized as one of UCLA's top 100 alumni entrepreneurs for 2025. Picasshoe's decision to be a professional artist within the Inland Empire also came at a time when opportunities for Latino artists in the region have grown in recent years. Cosme Cordova, long-time Riverside Chicano artist and Division 9 Gallery founder, explained that for decades, Latino artists considered Riverside a 'boot camp' instead of a city where they could make a living. They would earn some money in their hometown, then travel to other prominent locations, like Los Angeles or Palm Springs, where artists felt their work was more respected. As the years went on, he said, the local community began to understand the value in supporting its artists. 'Then when the Cheech came, it's got international attention, so it's just gotten even better,' Cordova said. 'I'm starting to see a lot of artists now more genuinely focused on just trying to showcase their work here in Riverside.' 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After the time for his co-curated exhibition ended, another installation named 'Queer Wishes' was featured in the Cheech for an exhibition co-curated by the Eastside Arthouse's founder and resident artist. The piece is a three-dimensional black box with a white dress made from bath towels and bedazzled gems displayed on a dress form mannequin inside. Next to the mannequin is a small black vanity desk and mirror with makeup and porcelain wishbones filling the table's surface. 'The first time I was really able to express myself was when I would get out of the bathroom, put my bath towel on and pretend it was a dress,' Picasshoe said. 'I know I'm not the only one with that experience of being in the bathroom and having that be the only time you have to yourself.' Since debuting the installation at the Cheech, Picasshoe had hoped to take a step back from creating larger community-focused pieces and spend time finalizing some personal projects. 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