5 Ramadan sales you won't want to miss
Looking to upgrade your wardrobe or snap up some beauty bargains? Then take advantage of Ramadan sales happening across the UAE covering everything from fashion and beauty to homewares. We've scoured the internet – so you don't have to – to bring you five Ramadan sales to check out this month, and what we're adding to cart from each. Bloomingdales
One of our favourite department stores in Dubai, Bloomingdales has up to 70% off womenswear, childrenswear and menswear during its Ramadan sale. EW's top picks…
JACQUEMUS
Le Petit Bambimou Shoulder Bag, AED1,940
NEEDLE & THREAD
Peony Promise Lana Round Neck Gown, AED1,900
MACH & MACH,
Double Bow 110 Satin Pumps, AED1,500 Namshi
Leading fashion and beauty e-commerce site Namshi is our go-to for a whole host of mid-scale brands, perfect for beach, brunch, work and party wear. This Ramadan, there's 30% to 80% off hundreds of lines across fashion and beauty, plus 15% cash back when you spend AED300. EW's top picks…
Never Fully Dressed,
Printed maxi dress, AED298
Calvin Klein, low top sneakers
AED323
Victoria Beckham, rectangle sunglasses,
AED875 The Giving Movement
Get between 30% and 70% off athleisure, two-piece sets and oh-so-comfy basics from The Giving Movement's Ramadan sale. Plus, right now there's a further 20% off with code EXTRA20. EW top picks…
The Giving Movement,
Oversized cotton sweatshirt, AED300
The Giving Movement,
Oversized band tee, AED209
The Giving Movement,
Textured jacquard joggers, AED250 Noon
The UAE's one-stop-shop for e-commerce – from household items and electronics to beauty and fashion – Noon has an array of Ramadan sales. There are varying discounts, changing weekly, flash sales, and a further 20% off for HSBC card holders. EW's top picks…
SONY,
Wireless Noise Cancelling Headphones in Black, AED838.90
Amazfit,
Helio Smart Ring, AED579
Dyson,
Airwrap Multi-Styler in Red Velvet Gold, AED2,069 Faces
The home of all of your favourite fragrance, skincare, bath and body, makeup, haircare, and accessories brands, the Ramadan sale at Faces has from 25% to 50% off an array of top brands, plus free gifts to be snapped up too. EW's top picks…
BEAUTY OF JOSEON,
Glow Deep Serum Face Serum, AED73.50
ELIZABETH ARDEN,
Rapid Skin Renewing Serum Capsules, AED303
KERASTASE,
Ultra-Violet Purple Hair Mask, AED210.80 – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Lead images: Bloomingdales
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
17 hours ago
- Campaign ME
Relevance is the real luxury
Luxury is no longer just a product – it's a cultural conversation. And in the Middle East, that conversation is evolving faster than ever before. Traditionally associated with exclusivity, status and craftsmanship, the luxury industry is now navigating a more complex world. Today's consumer, particularly in the GCC, is younger, digitally fluent and culturally aware. They are not just buying into a brand – they are buying into a set of values and experiences that reflect who they are or aspire to be, making relevance more critical than ever. This shift is prompting client-side marketers to ask important questions: What does luxury mean to the next generation? How do we build emotional connection while preserving brand mystique? And how can we remain aspirational in a region where attention is fleeting? Here are four key challenges – and priorities – that premium brands must address to stay relevant in this dynamic landscape. From exclusivity to cultural relevance The traditional codes of luxury – heritage, craftsmanship and rarity – still matter, but they're no longer enough. In the Middle East, where identity and self-expression are increasingly individualistic, brands must rethink what exclusivity looks like. Younger audiences, particularly Gen Z, value purpose over pedigree. They expect brands to stand for something meaningful and reflect the diversity of their lives. A brand that once built desire through scarcity may now find more success by creating culturally relevant limited editions or partnering with local artists who offer fresh perspectives. Our own journey reflects this evolution. Since 2021, we've repositioned the brand toward a more luxury direction through major rebranding – from retail and packaging updates to a refined colour palette and a clearer, purpose-led identity. These moves were more than cosmetic – they marked a strategic shift to align with changing consumer expectations. Cultural relevance also means showing up authentically. That's why we've launched regional campaigns around key moments like Ramadan and collaborated with talents such as Laila Abdullah, fostering emotional connection through local storytelling. Rethinking the retail experience Despite the digital shift, physical retail remains central in the Middle East. Malls are more than shopping centres – they're lifestyle hubs. Consumers want more than transactions; they seek immersive, personalised experiences. Luxury brands must reimagine retail as an experiential space. This includes seamless integration between digital and physical – apps with VIP concierge services, AR tools in fitting rooms and loyalty programmes offering exclusive access. 'Luxury marketing isn't just performance-driven; it's perception-driven.' We recently brought this to life with the global launch of our Arianna collection, which featured a high-impact event and a Burj Khalifa takeover. This wasn't just about buzz – it created a culturally relevant moment that reinforced brand positioning and drove awareness. However, many brands still struggle with fragmented omnichannel strategies. CRM systems aren't always aligned with local behaviours and store teams may lack the training to deliver high-touch service. Solving this isn't just about tech upgrades – it's a mindset shift toward holistic client engagement. Bridging the talent and execution gap Another challenge is the disconnect between global strategy and local execution. Headquarters may set the vision, but local teams are the ones who bring it to life in culturally meaningful ways. The problem? There's a shortage of senior marketing talent in the luxury space who can blend global brand thinking with regional nuance. Agencies, too, are often stretched thin, with roles focused more on adaptation than innovation. To overcome this, brands must invest in building empowered in-market teams – marketers who think strategically, not just tactically. At the same time, agency relationships must evolve into co-creative partnerships that go beyond execution. Tracking desirability, not just visibility In the world of luxury, success isn't just about being seen – it's about being desired. At Swarovski, desirability is one of our key metrics. While performance indicators like reach and engagement offer a snapshot of campaign visibility, they don't fully capture the strength of emotional connection or long-term brand equity. Especially in premium markets like the Middle East, it's not enough to generate noise – we need to cultivate aspiration. That's why regional teams must push for frameworks that assess brand love, emotional resonance and cultural relevance – factors that build true affinity over time. It's about understanding how our brand is perceived, how it makes people feel and how meaningfully we show up in their lives. Luxury marketing isn't just performance-driven; it's perception-driven. And that calls for deeper, more nuanced metrics that reflect lasting impact – not just campaign visibility. The way forward is relevance The Middle East is not just a luxury growth market – it's a trendsetter. With its young, affluent population and appetite for innovation, it's fertile ground for bold, thoughtful brands. But relevance won't come from repeating global playbooks. It requires listening deeply, acting nimbly and marketing with both heart and context. For client-side marketers, the task is clear: lead with empathy, localise with integrity and remember – in luxury, the smallest details often speak the loudest. By Sarah Dja Yahia, Head of Marketing ME, SEA and India, Swarovski
Web Release
19 hours ago
- Web Release
Late Nights, Lit Vibes with Weekend Nightswim at Playa Pacha, FIVE LUXE
Sun's out? The fun's just getting started. Dial up the weekend with Playa Pacha's Nightswim – a fabulous apres hours, pool party where moonlit dips, delicious cocktails and DJ-fuelled beats are guaranteed at FIVE LUXE. It's wild. It's wet. It's weekend-only. Experience the ultimate Ibiza-inspired moonlit pool party with Nightswim at Playa Pacha, FIVE LUXE. Framed by views of the Arabian Gulf, Ain Dubai, and Palm Jumeirah, this vibrant destination blends world-class entertainment, striking visuals, and electrifying Balearic energy. As night falls on weekends, Playa Pacha takes on a brand new energy. The pool pulses as resident DJs deliver a curated soundtrack beneath the stars, setting the tone for a raging after-dark experience. Signature cocktails flow, the atmosphere sizzles, and Dubai's largest anamorphic screen casts a captivating glow — enveloping the venue in a swirl of immersive visuals and high-octane, sensory spectacle. So bring your A-game and 'Come Play' at FIVE LUXE's most decadent and dynamic party destination! Location: Playa Pacha, FIVE LUXE When: Friday – Sunday, 7:00 PM onwards Pricing: AED200 for Ladies, fully redeemable AED300 for Gents, fully redeemable VIP areas and private cabanas available on request Press Kit: LINK Follow us: Instagram | Website Call: +971 4 455 9989 WhatsApp: +971 4 275 9999 Email: [email protected] *Advance bookings strongly recommended.
Dubai Eye
03-06-2025
- Dubai Eye
UAE President orders release of 963 inmates ahead of Eid Al Adha
President His Highness Sheikh Mohamed bin Zayed Al Nahyan on Tuesday ordered the release of 963 inmates ahead of Eid Al Adha. His Highness also pledged to settle any financial obligations incurred as part of the inmates' sentences in a gesture of goodwill marking the holy occasion. The President's initiative aims to give the released inmates a chance to "start a new life, strengthen family ties, and instill the values of forgiveness and compassion in society". Sheikh Mohamed earlier ordered the release of 1,295 inmates from correctional institutions in the UAE ahead of Ramadan this year.
