Sydney Sweeney Is Facing A Backlash Over Her New American Eagle Campaign. Here's What People Are Saying
The Euphoria star unveiled a new campaign with the American clothing brand last week, to promote their line of denim last week.
However, it didn't take long before social media clips to promote the deal sparked a wave of discomfort among many critics, largely due to some of the language that's used in the campaign.
This is the story so far…
What is Sydney Sweeney's new ad campaign for American Eagle all about?
For American Eagle's autumn 2025 campaign, Sydney Sweeney can be seen sporting items from the brand's denim range, including a new pair of jeans inspired by her.
The campaign also makes use of the slogan 'Sydney Sweeney has great jeans', a pun on the term 'great genes'.
In another, she explains: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.'
'My jeans are blue,' she then quips, at which point a narrator delivers the line: 'Sydney Sweeney has great jeans.'
Why are some people upset about Sydney Sweeney's new ads for American Eagle?
Unfortunately this repeated use of the slogan 'great jeans', a pun on 'great genes', has put some viewers in mind of the language used by white supremacists and eugenicists.
By centring a blonde, white star in a campaign referencing 'genes', some critics are accusing the brand of tone-deafness at best – particularly in the current political climate – and deliberately pushing a white supremacist agenda at worst.
HuffPost UK has contacted representatives for both Sydney Sweeney and American Eagle for comment.
Others are pointing out that Sydney Sweeney's American Eagle campaign doesn't mention one other important aspect of the product
American Eagle's new 'Sydney Jean' features a butterfly detail on its back pocket, in a nod to domestic violence awareness, a cause which the White Lotus star has championed throughout her career.
In fact, an American Eagle press release confirmed that '100% of the purchase price from 'The Sydney Jean' will be donated to Crisis Text Line', a charity in the US which aims to help those affected by domestic violence.
However, the ads are also being criticised for not highlighting this key part of the campaign, with some saying its accompanying slogan is even more jarring as a result.
Has Sydney Sweeney or American Eagle said anything about the controversy?
Not yet, but we'll be sure to keep you updated if and when they do…
READ MORE:
Glen Powell's Ex Makes Veiled Comments About How Sydney Sweeney Rumours Affected Relationship
Sydney Sweeney Fires Back After Producer's Takedown Of Her Looks And Talent
Sydney Sweeney Makes Blunt Comment On Women's Empowerment In Hollywood
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