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Denim Mills Say Clients Are Taking a More Measured Approach to Seasonal Sourcing
Denim Mills Say Clients Are Taking a More Measured Approach to Seasonal Sourcing

Yahoo

time42 minutes ago

  • Business
  • Yahoo

Denim Mills Say Clients Are Taking a More Measured Approach to Seasonal Sourcing

Ongoing tariff negotiations, combined with weakening global economies and broader political disruptions, have added complexity to the traditional process of developing a new product season. As a result, mills say clients are approaching their orders with caution, prioritizing pricing clarity, supply chain stability, and value-driven sourcing. 'Brands and stores across the board are looking for value from their supply chain so there is a refocused energy in that direction,' said Henry Wong, AGI Denim's VP, product development and marketing. More from Sourcing Journal US and EU Inch Toward Tariff Deal Trump Touts 'Largest Deal Ever Made' With Japan Tariff Ticker: ASEAN Nations Seek to Secure Trade Deals Ahead of August Deadline Umair Masood Tata, Naveena Denim Limited's director of marketing, said recent tariff revisions and rising logistics costs have impacted overall order volumes and timelines. 'As a denim mill, we're doing everything we can to stay competitive by controlling costs, staying consistent in quality, and supporting our clients through close collaboration,' he said. Mills are seeing clients approach the season with a sense of cautious optimism. 'While orders are moving forward steadily, the global market is currently shaped by a high level of uncertainty. Factors such as tariffs and geopolitical tensions are prompting buyers to be more deliberate and strategic in their purchasing decisions. Everyone is waiting for greater clarity before making bolder commitments,' said Anatt Finkler, Global Denim's creative director. This 'cautious stance' is especially true with U.S. brands, according to Aydan Tuzun, Naveena Denim Mills' senior vice president, sales and marketing. 'The introduction and ongoing uncertainty of new tariffs have caused hesitation in placing orders, with many clients choosing to delay decisions rather than take risks,' she said. 'Additionally, ongoing disruptions in shipping routes, especially due to the Red Sea blockage, have led to extended lead times. These logistical and geopolitical challenges are prompting clients to plan further ahead and remain flexible in their sourcing strategies.' China-based Prosperity has seen shifts in how clients are preparing for the season. 'Political influence plays a crucial role in shaping clients' decisions, particularly in times of uncertainty, before they finalize their orders,' said Stafford Lau, Prosperity director. 'Tariffs and other geopolitical issues appear to be significant contributing factors to this trend, affecting client confidence and the volume of orders placed.' By having production hubs in China and Mexico, Cone Denim has been able to offer clients some flexibility. Pierette Scavuzzo, Cone's design director, said clients are exploring all order options this season due to uncertainty around tariffs. 'Brands are investing extra time and effort into preparing various sourcing strategies so they can quickly adapt if needed, ensuring their deliverables and distribution remain unaffected. Having two production platforms in two different hemispheres has helped our customers seamlessly explore counter options with quick speed,' she said. Though Turkey's trade with the U.S. is relatively balanced and small compared to Canada, China, the EU and Mexico, Gizem Yaşar, Maritaş marketing chief, said it's crucial to understand the impacts of imposed tariffs on U.S. economy. The U.S. has consistently been Turkey's second-largest individual export market. 'Tariffs and trade policies play a crucial role in shaping costs and competition in the global textile and fashion industry. Trump's politicized approach to trade and tariffs has accelerated protectionism and fragmentation in the global trading system,' she said. Although the pace of fabric purchasing for collections has slowed down due to fluctuations in the global economy, Yaşar said brands are doing this with the aim of managing the process more deliberately. Still, consumers' wallets will be the hit hard. 'Companies big and small will face higher costs on the goods they buy from other countries—and could have little recourse but to hike prices themselves. For consumers, that will likely mean more expensive prices [for] everything. As experts say, stagflation risk is on the table,' she said. Maritaş' plan is to remain agile and adapt strategies to upcoming changes. Yaşar added that the company is already in a better position, having distanced itself from mass-market competition by focusing on advanced and sustainable product lines. Being based in Turkey means Orta can provide a speed advantage in sourcing compared to other countries from a geopolitical standpoint. However, Sinem Kahveci, Orta's marketing specialist, said uncertainties surrounding tariffs remain a concern. 'Like the brands, we closely monitor all developments and continue our operations with cautious and measured steps,' she said. Turkish companies are running into issues closer to home. In the last two years, Ibrahim Ethem Buyukpepe, Calik's acting general manager, said there has been a 20 to 30 percent contraction in consumption in Europe due to inflation and uncertainty expectations. Contraction continues, evident in the demand for fabrics this season. 'In terms of tariff, American brands that carry out price-oriented production have started to add Turkey and North Africa options to their logistics strategies and are carrying out feasibility studies. However, [because] no clear steps have been taken for customs tax processes, the effect of the process has not been clearly observed,' he said. As brands seek to navigate and mitigate supply chain disruptions, new opportunities are emerging for sourcing hubs that have previously remained under the radar. Sharbati has seen interest grow for its Egyptian production over the last couple of years. 'For sure tariffs have created a higher need for alternative solutions, and Egypt is seen as the best actual option being in the Mediterranean area, hence with faster and sustainable transit time,' said Stefano Dotto, Sharbati's product design manager. 'In general, clients are approaching their orders with caution due to ongoing uncertainty in the retail sector. The impact of geopolitical tensions and tariffs, particularly between the EU, U.S. and Asia has led several clients to diversify their production and sourcing bases,' said Maria Mas, Evlox's digital marketing director. As a result, she said Morocco is gaining traction as a reliable nearshore alternative for European brands, thanks to its logistical advantages and trade agreements. Clients are also more aware of the origin of their components. Mas said Evlox is seeing a shift toward more sustainable and traceable denim, with clients requesting recycled and organic cotton, and placing more emphasis on environmental certifications. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

River Island may have to close… but I'll cherish the memories of my 1990s fashion disasters
River Island may have to close… but I'll cherish the memories of my 1990s fashion disasters

The Independent

time4 hours ago

  • Business
  • The Independent

River Island may have to close… but I'll cherish the memories of my 1990s fashion disasters

For my 13th birthday in the 1990s, all I dreamed about was a denim button-up dress from River Island worn over an oatmeal body-suit. Oatmeal – the height of sophistication! Not boring school shirt-white, not bland-old beige – but oatmeal. Slightly ribbed, with minute white flecks like a speckled egg. If I only had that body-suit, I'd look exactly like Nicole Appleton from All Saints, I just knew it. I could wear it, I fancied, to attract boys like Justin Peterson in the year above me; whose name I used to write in my diary – over and over – with my special glittery pen with the pom-pom on the top. One look at my River Island denim dress with the irridescent shell pop buttons and he'd be mine. How could he resist? And if he wasn't sure, I had a secret weapon: shimmer pink lipstick with dark brown lipliner and a silver puffa jacket. Phwoar. (Spoiler: he wasn't mine, and I never forgave my friend Gemma for wearing an even better denim dress with a maroon body-suit beneath it, from Tammy Girl.) Now, perhaps you can understand my heartbreak, because rumour has it that River Island – bastion of bucket hats, purveyor of crop tops, combat trousers and woven belts, stalwart of satin slip dresses and velvet chokers with a small silver cross dangling from the middle – could collapse within weeks, following £33m losses. According to the Telegraph, the beloved retailer will go unless landlords and creditors approve a radical rescue plan – due to be put before the High Court next week – which would see 33 stores close, rents slashed on a further 71 shops and debts written off. If the rescue plan works, then an emergency loan from River Island 's founders might just save it. If not, it'll close by August. And not only would the closures be devastating for those who work there – River Island employs 5,300 people in its various stores, plus a further 950 at its head office in Hanger Lane – but it would decimate one of the last faded giants of 1990s nostalgia. Be still my beating heart that pumps in time to 'Pure Shores' – they cannot do this to us, they cannot. If River Island goes, it will join the ghosts of Topshop, Miss Selfridge, Morgan de toi and Jane Norman. And where will we get our crushed velvet dresses and cami tops, then? I put an urgent call-out to the friends who dressed as badly in the nineties as I did, to see what they'd miss most about the retail chain if it went under. 'For me, River Island was all about the store in Ilford Exchange. It was the first shop where I felt like a grown-up,' Roz admitted. 'Prior to that, it was all about going into C&A – in the Clockhouse section – and Tammy Girl. But shopping in River Island in Ilford felt like I'd graduated to a higher level. 'The plastic bags were coveted because they were so iconic – multi-coloured, floral – if you had something in a River Island bag, you were the height of chic. It's where I bought my favourite item of clothing that decade – a pair of oatmeal linen trousers, which I obviously wore with a body. Plus, they had really, really good accessories.' 'This isn't directly related but I remember fondly the store at Oxford Circus,' Emma told me. 'It was pretty much opposite Aroma [a popular coffee shop chain in the 1990s] where we'd meet in the downstairs area and smoke ciggies and drink coffee and then shop at River Island and feel very grown up and like we had found life.' While Louise said: 'You were literally s**t hot if you had a bag from River Island. I used to go shopping there for chunky belts, vest tops, crushed velvet and cargo trousers, like All Saints, which we'd wear with Timberland boots, obviously. I think glitter make up was just starting. And, if we were going 'out out', it'd be assymetric skirts and tops with chunky necklaces.' One of my colleages at The Independent (who's asked to remain nameless), meanwhile, shared his fond experiences of working in River Island menswear. 'On my first day, the pregnant manager, who interviewed me and offered me the role, was marched out by police in handcuffs for stealing jeans,' he reminisced. 'I got paid £4.35 an hour and used to hide in the stockroom and drink vodka and orange with the 30-year-old managers who I genuinely thought were the coolest people alive. Skinny jeans and really pointy brogues, Scouting For Girls on loop all day... there was loads of shagging going on, too, in the stockroom.' But when I ask my teenage daughter if she ever shops in River Island when she goes to Westfield with her mates, she actually stops and stares at me with what looks a lot like... horror. 'No, Mummy. As if I go to River Island. That's for old people – like you. Or Nanny.' Sigh. Kids today have no taste. Let's just hope the rescue plan works. They can take River Island – but they'll never take the memory of our 1990s fashion disasters.

Sydney Sweeney Goes Braless in Denim Ad Campaign Photos
Sydney Sweeney Goes Braless in Denim Ad Campaign Photos

Yahoo

time5 hours ago

  • Entertainment
  • Yahoo

Sydney Sweeney Goes Braless in Denim Ad Campaign Photos

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The 'Euphoria' star took the denim-on-denim look to another level by putting her own spin on it. She ditched her bra while layering up the effortlessly chic denim outfit. On July 23, the brand took to Instagram to upload Sweeney's look for their campaign, captioning the post, 'Sydney Sweeney has great jeans…and she got them at AE.' They further mentioned the tagline, 'Worn by Sydney. Wanted by everyone,' which emphasized the actor's cultural and fashion impact on her admirers. Sydney Sweeney layers up in denim and nothing else for American Eagle campaign New photos of Sydney Sweeney for the American Eagle campaign prove that the actor knows how to pull off a modern, daring look. Sweeney, who has garnered the reputation of one of Hollywood's beloved It girls, went braless for this particular look. The actor donned a stylish denim jacket, which she paired with a pair of matching jeans. Sweeney's fit was impeccable, giving her an effortless yet captivating look. For makeup, she went with a fresh-faced, clean-girl makeup look, which featured subtly defined eyes and a soft pink lip. She kept her long hair down and naturally flowing with a middle part. Moreover, the actor looked sublime as she posed for the photos. Separately, in a recent press release, Sydney Sweeney went on to gush about American Eagle and their vision. 'There is something so effortless about American Eagle,' the actor said. 'It's the perfect balance of being put-together but still feeling like yourself.' Sweeney further echoed the brand's 'commitment to creating pieces that make you feel confident and comfortable in your own skin,' which she feels 'resonates' with her. 'It's rare to find a brand that grows with you, the way American Eagle has for generations,' she added, emphasizing that the brand has been there with her through 'every version' of herself. The post Sydney Sweeney Goes Braless in Denim Ad Campaign Photos appeared first on Reality Tea. Solve the daily Crossword

I'm petite & curvy – the 3 pairs of M&S jeans that are flattering for larger hips and the styles to avoid
I'm petite & curvy – the 3 pairs of M&S jeans that are flattering for larger hips and the styles to avoid

The Sun

time6 hours ago

  • Entertainment
  • The Sun

I'm petite & curvy – the 3 pairs of M&S jeans that are flattering for larger hips and the styles to avoid

SHOPPING for jeans isn't always easy, with shops like Marks & Spencer have a wide range to choose from it can be hard to know which style is right for you. Don't worry, you don't need to try on every pair to find the perfect fit though, this fashion fan has done all the hard work for you. 2 Posting on TikTok, Hayley shared a handy guide on which styles are best for curvy girls like her. The 55-year-old explained: "I've never been one for wearing jeans until recently and it really is a minefield trying to navigate the most flattering style for my figure." PALAZZO This style has a very wide leg that flares out from the waist and are generally more flowy than other jean styles. Hayley said she'd be keen to give this style a go as someone who has tried the shape before but never in denim. WIDE LEG This style might vary from shop to shop, as the fashion fan noted the wide leg style in Marks & Spencer didn't actually look too wide, so it could be something she could get away with wearing. BARREL Like wide leg jeans, this style has plenty of room down the length of your legs but tapers in slightly at the ankle and hips, giving them that classic look, like a barrel. "Barrel seems to work well for larger hips and shorter people," Hayley pointed out. BOYFRIEND A big no-no as far as the fashion fan was concerned, boyfriend jeans are supposed to look like you've borrowed them from your man's wardrobe. Usually, they have mid to low-rise fit and are loose around the leg, tapering in just at the end. Hayley recommended sticking to straight up and down for a more flattering fit if you're more on the curvy side though. MOM Another no for Hayley, mom jeans usually have more space around the zipper area and tapered at the bottom but can look unflattering. FLARES You might think flared jeans are a win for bigger hips, but Hayley said she steers clean because they're usually too tight on her thighs. That said, if you do have bigger hips but slim legs, this style could work for you. STRAIGHT This style can be hit or miss for fashion fans with big hips since the straight cut can often often be lost once they're on. Why is it so hard to find the perfect pair of jeans... Deputy Fashion Editor Abby Mchale has revealed why it's so hard to find the perfect pair of jeans... If there is one item of clothing that is never easy to buy it's jeans. If you think you've got your size nailed after finding the perfect fit, nine times out of ten when you next come to buying a pair you will most likely still have to try before you buy. But what is it about jeans that makes them such a difficult fit? Well there isn't a universal size guide that every retailer sticks to, so this means that one brands size 12 could be an inch or so different to another brands and that can make all the difference. Plus, it's all about the denim, some jeans are made with stiffer denim that don't give them as much give. Whereas some stretchier denims obviously have more stretch which means they can be more forgiving. However, don't forget that all denim does eventually stretch, so when you're trying jeans on and they feel ever so slightly tight, remember that they will actually give after wearing them. So sadly this does mean the best piece of advice is to just try them on, however if you are short of time or can't be bothered then the Japanese jean test I have found works quite effectively. Wrap the waistband of the jeans around your neck, if they can wrap all the way round and don't leave a gap then they should fit your waist.

'Great Jeans': Sydney Sweeney campaign fuels American Eagle rally
'Great Jeans': Sydney Sweeney campaign fuels American Eagle rally

Reuters

time6 hours ago

  • Business
  • Reuters

'Great Jeans': Sydney Sweeney campaign fuels American Eagle rally

July 24 (Reuters) - American Eagle Outfitters (AEO.N), opens new tab surged 16% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reignite sales and reconnect with Gen Z shoppers. In a campaign called "Sydney Sweeney Has Great (American Eagle) Jeans," the company partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a "The Sydney Jean." The campaign is American Eagle's latest effort to drive up demand as the company navigates muted consumer spending and potential price hikes due to tariffs. The retail industry in the United States has been struggling to spur demand as consumers grappling with financial constraints cut back on non-essential buys, including apparel and accessories. In May, American Eagle pulled its annual forecasts due to tariff uncertainty, with the company primarily sourcing from China. The Sweeney partnership is not the first time a celebrity tie-up has helped drive shares of a company. In 2020, Crocs (CROX.O), opens new tab shares jumped after singer Justin Bieber teased a collaboration with the shoe maker. American Eagle has also previously teamed up with celebrities, including tennis player Coco Gauff and actress Jenna Ortega. Sweeney's campaign, which launched on Wednesday and is reportedly the company's most expensive campaign to date, will also run across the exosphere of Las Vegas's 3D display orb Sphere. Short interest in the company, whose shares were trading at $12.55 before the bell on Thursday, stood at 12.2% of public float, according to LSEG data. The stock was the fourth-most trending ticker on Stocktwits, a social media platform for retail investors, indicating interest from individual traders who have boosted shares of retailer Kohl's (KSS.N), opens new tab and other highly shorted names in recent days.

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