Madison Loop appoints Sudarshan Karandikar as vice president
, a unit of
Madison World
, has announced the appointment of
Sudarshan Karandikar
as vice president to drive strategic innovation.
Karandikar is a seasoned
advertising and marketing
professional with over two decades of experience across India's leading agencies, including Ogilvy, McCann, FCB Interface, SSB & B Lintas, and Dentsu. Known for his sharp strategic thinking and cultural sensitivity, Sudarshan has led brand-building efforts across categories such as FMCG, BFSI, Automobile, Travel, and Entertainment. His portfolio features
campaigns for brands
like Perfetti, Go Air, Saffola Masala Oats, ICICI Direct, ITC, Mahindra Tractors, and Nickelodeon.
Beyond mainstream advertising, Karandikar has consulted for a leading creative agency, a premium travel brand, and a global single malt entering the Indian market. He is also in the process of developing music and content IPs designed to resonate with emerging consumer mindsets and digital behaviors.
'We're pleased to welcome Sudarshan to the
Madison
family, his depth of experience across some of the most respected agencies and brands, combined with his strategic clarity, creative agility and the ability to create fun in the workplace, makes him a strong asset to
Madison Loop
. As we continue to expand our digital-first creative offerings, his leadership will play a key role in delivering impactful and culturally relevant solutions for our clients,' said Vikram Sakhuja, group chief executive officer, Madison Media and OOH.
Karandikar comments, 'I've always believed that culture, creativity and technology are the three levers that can truly shift brand narratives, joining forces with Madison Loop is exciting because the team here shares that belief—and is actively building for the future. I'm looking forward to co-creating ideas that not only break through the noise but leave a lasting imprint.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
20 minutes ago
- Hans India
Becker Partners Exclusively with Simandhar in India — A New Era Begins for Commerce Students in CPA, CMA & Global Accounting Careers
The number of CPAs in India has grown over 450% since 2020. This partnership strengthens efforts to build a globally competitive accounting talent pipeline. Simandhar Education, one of India's leading professional education companies, has entered into an exclusive strategic partnership with Becker, a global leader in accounting exam review and continuing professional education. Through this exclusive partnership, Simandhar Education will be the sole organization in India delivering Becker's CPA and CMA Exam Review courses. This collaboration brings together two trusted names in accounting education to address the surging demand for globally certified accountants in India. With the number of licensed CPAs in India growing by 450% since 2020, the need for globally benchmarked training solutions has never been greater. As multinational companies expand their operations in India and local firms increasingly adopt international accounting standards, Simandhar and Becker are uniquely positioned to shape the next generation of finance professionals. Building on a longstanding collaboration, this exclusive partnership reflects a shared commitment to delivering the highest-quality learning experience. Indian students will now benefit from a fully localized and integrated platform that combines Becker's globally trusted exam prep resources with Simandhar's live classes, expert faculty, mentoring, and career guidance. CPA and CMA aspirants across the country will gain access to Becker's comprehensive textbooks and materials, AI-powered study assistant, customizable study planner, unlimited practice tests, and adaptive learning tools all embedded within Simandhar's robust academic ecosystem. Simandhar will also provide personalized mentoring, industry-specific workshops, and placement support with top firms, including the Big 4. 'This exclusive partnership is a major milestone in Simandhar's journey to make global accounting education more accessible and outcome-driven for Indian professionals,' said Sripal Jain, CA/US CPA & Co-Founder of Simandhar Education. 'Our mission has always been to bridge the gap between global qualifications and local talent, and this agreement with Becker further strengthens our ability to do that at scale. We're not just helping students pass exams, we're building future-ready professionals who can lead in a global finance environment.' The partnership also reinforces Simandhar's strategy to expand its reach into Tier 2 and Tier 3 cities, where interest in international accounting credentials is growing rapidly. For Becker, this marks a significant step forward in scaling its presence in India one of the fastest-growing markets for global accounting certifications. 'This exclusive partnership underscores our commitment to providing exceptional opportunities for accounting professionals in India,' said Ed Clark, President of Becker. 'Becker's presence in India has grown by over 300% in the past five years. Now, this partnership allows us to empower more students to achieve their professional goals with confidence through world-class resources and structured local support.'
Hans India
20 minutes ago
- Hans India
ABD's Sterling Reserve B7 spreads its magic with a new blend in -Hyderabad
Allied Blenders and Distillers (ABD), India's largest spirits company by volume, has introduced the renewed Sterling Reserve B7 (SRB7), a refreshed semi premium whisky blend crafted to meet the evolving expectations of modern Indian consumers. With its refined taste and renewed blend finish, the SRB7 now delivers smoothness that is no less than pure magic! The blend with a bolder, fuller bodied experience designed for today's discerning palate. The reimagined Sterling Reserve B7 features a smoother, more refined taste profile inspired by the rising sophistication of India's whisky audience. While preserving the bold character that made B7 a household favourite, the new blend offers the easy-drinking smoothness today's consumers seek — making it perfect for both seasoned whisky aficionados and curious newcomers. Bringing the new blend to life, the 'B7 Magic Bar Tour' is a high-energy, multi-city activation featuring local street magicians, pop-up bars in unexpected venues, and unforgettable moments of wonder. The tour is designed to surprise and delight, turning everyday places into immersive tasting experiences where communities gather, reconnect, and rediscover the magic of B7. Running alongside the tour is a 360-degree integrated campaign under the theme 'So Smooth, Must Be Magic', combining digital storytelling, influencer collaborations, and on-ground experiences to spark curiosity and celebrate the smoothness of the new B7 blend in magical, memorable ways. Known for its royal legacy and dynamic urban spirit, Hyderabad strikes the perfect balance between tradition and modernity making it an ideal city to host the #B7magicbartour campaign. As a growing hub for premium experiences and evolving taste preferences, Hyderabad is fast becoming a key market for the premium and semi-premium spirits category in India. Commenting on the relaunch, Alok Gupta, Managing Director, ABD, said: 'Today's Indian consumers seek innovation rooted with tradition, and Sterling Reserve B7 delivers that promise. The renewed blend with more smoothness, better taste offers a richer profile that speaks to the evolving Indian palate. The campaign was initially launched in Maharashtra, followed by Kolkata, and is now making its way to Hyderabad with the introduction of a refreshed Sterling Reserve B7—a blend that embodies superior quality and evolving consumer preferences.' The #B7MagicBarTour, a statewide activation beginning in Hyderabad, will transform popular social outlets of the city into branded Sterling Reserve B7 experiences with live magic performances that elevate consumer engagement at the point of consumption. The new SRB7 embodies three core pillars: innovation, product superiority, and local relevance. It's smooth, indulgent profile resonates with the evolving Indian palate, while celebrating the diverse traditions and vibrant spirit of our regions making it the premium choice for those who appreciate both taste and tradition. Hyderabad had firmly established itself as a vibrant hub for whisky connoisseurs, with strong spirits sales reflecting the city's sophisticated and evolving palate and thus reinforcing its position as a fast-growing and discerning market for premium whisky. The Sterling Reserve B7 is available in Andhra Pradesh at ₹ 750 and Telangana at ₹ 880 for 750 ML.
Time of India
20 minutes ago
- Time of India
Ather narrows Q1 losses; VinFast to make in India
Next Ather narrows Q1 losses; VinFast to make in India Want this newsletter delivered to your inbox? Also in the letter: EVs and logistics: Ather, Delhivery ride market optimism Driving the news: The May-listed EV maker also grabbed more market share, touching 16.3% in July and closing in on Ola Electric's 17.9%. Its Rizta scooter lineup has broadened its appeal among urban riders. Also Read: Tell me more: CEO Sahil Barua said the Rs 300-crore Ecom Express acquisition would likely start showing in Q2, likely lifting its third-party logistics market share by 25%. Also Read: Why it matters: VinFast opens India plant, eyes regional expansion Details: The facility starts with an annual capacity of 50,000 EVs, which can be scaled to 150,000. Production kicks off this month, with models designed for Indian roads and export markets. The company has also opened its first showroom in Chennai, and is racing to launch 35 dealerships across 27 cities by the end of the year. Zoom out: Also Read: Why it matters: Sponsor ETtech Top 5 & Morning Dispatch! Why it matters: The opportunity: Reach a highly engaged audience of decision-makers. Boost your brand's visibility among the tech-savvy community. Custom sponsorship options to align with your brand's goals. What's next: HCLTech's Vijayakumar is top-paid IT CEO Other CEO salaries: Infosys' Salil Parekh: Rs 80.6 crore Rs 80.6 crore Tech Mahindra's Mohit Joshi: Rs 53.9 crore Rs 53.9 crore Wipro's Srinivas Pallia: Rs 53.6 crore Rs 53.6 crore TCS' K Krithivasan: Rs 26.5 crore Also Read: Big picture: SEO meets AI: Brands shift to GEO for visibility How it works: Brand impact: MyMuse says its mentions on ChatGPT are rising 10% month-on-month. Kerala Ayurveda reports a 2.5x jump in traffic from ChatGPT in just two months. Visibility without clarity: Kaynes looks to open Rs 4,995 crore components making unit in Tamil Nadu Details: But, why: This marks Tamil Nadu's first large-scale foray into PCB manufacturing, a key step in climbing the electronics value chain. The state is betting on Thoothukudi to emerge as a hub for component production, buoyed by the Centre's new electronics component manufacturing scheme. Electric scooter maker Ather clocked a 79% jump in revenue for the April-June quarter. This and more in today's ETtech Top 5.■ What IT CEOs got paid in FY25■ Brands go from SEO to GEO■ Kaynes' new Rs 5K-crore facility in TNAther Energy and Delhivery rode a wave of investor optimism after upbeat Q1 results, even as the profitability question still hangs over delivered a 79% year-on-year revenue jump to Rs 645 crore in Q1 FY26, with losses narrowing slightly to Rs 178 crore. Total expenses climbed 54%, but the company managed to cut employee costs by 37% to Rs 119 crore, signalling tighter post-IPO player Delhivery reported a 68.5% surge in net profit to Rs 91 crore, sending its stock up 5% to Rs 451.60. Revenue inched up 5.6% YoY to Rs 2,294 crore, while express parcel volumes grew 14% to 208 million companies operate in cash-hungry sectors where investors demand visible paths to profitability. For now, markets are rewarding growth coupled with operational restraint—a signal that disciplined expansion is buying both players time to prove their VinFast has switched gears in India, inaugurating its first EV plant in Tamil Nadu as part of a $2 billion regional slow traction in the US and Europe, VinFast is betting on Asia's faster growth curve. New plants are coming up in Indonesia, while Thailand and the Philippines are next on its expansion entry follows Tesla's long-delayed arrival , with a 4,000-square-foot showroom in Mumbai's Bandra Kurla Complex. Tesla will sell China-made Model Y crossovers at over $56,000 before taxes and insurance. With Chinese brands such as BYD facing regulatory headwinds, VinFast benefits from a clearer path as one of the first new Asian entrants in the Top 5 and Morning Dispatch are must-reads for India's tech and business leaders, including startup founders, investors, policy makers, industry insiders and Reach out to us at spotlightpartner@ to explore sponsorship C Vijayakumar was the highest-paid Indian IT CEO in FY25, with a remuneration of $10.85 million (Rs 94.6 crore). The board has approved a 71% increase for FY26, bringing it to $18.6 a slower pace of tech spending, IT firms are maintaining competitive executive pay. Continuity in leadership remains a priority amidst shifts in more users turn to AI assistants like ChatGPT and Gemini for answers, brands are rethinking how they get discovered. Enter generative engine optimisation (GEO), the next frontier after traditional search engine optimisation (SEO).Unlike keyword-led SEO, GEO is all about prompt-driven discovery. Startups such as Asva AI and Siftly now help brands craft content that AI tools are more likely to cite in results are slowly starting to platforms reveal very little about clicks or rankings, making it tricky to measure performance. Yet, early adopters insist that appearing in AI-generated answers is becoming essential, especially as Google's AI Overviews now draws over 2 billion monthly users . For brands, GEO could soon be as fundamental as SEO ever Circuits India is gearing up to invest Rs 4,995 crore in a cutting-edge electronic component manufacturing facility in Toothukudi, Tamil plant will roll out 74-layer and high-density interconnect printed circuit boards (HDI PCBs), flexible PCBs, high-performance laminates, camera modules and wire harness assemblies, sources told us."Like Tamil Nadu brought VinFast for the auto sector to Thoothukudi , Kaynes' new unit is going to be an anchor investment that will help with the establishment of a new electronics manufacturing cluster in the deep South," one of the sources cited above said.
