Latest news with #MadisonMediaLoop
Time of India
22-07-2025
- Business
- Time of India
Madison Media Loop appoints Sudarshan Karandikar as vice president
Madison Media Loop , a division of Madison World , has appointed Sudarshan Karandikar as vice president. Karandikar will focus on strategic innovation for the agency. Karandikar brings over 20 years of experience in advertising and marketing , having worked with prominent Indian agencies including Ogilvy, McCann, FCB Interface, SSB & B Lintas, and Dentsu. His career includes developing brand strategies for clients in the FMCG, BFSI, Automobile, Travel and Entertainment sectors. He has contributed to campaigns for brands such as Perfetti, Go Air, Saffola Masala Oats, ICICI Direct, ITC, Mahindra Tractors and Nickelodeon. Beyond his agency work, Karandikar has provided consulting services to a creative agency, a travel brand, and a global single malt brand entering the Indian market. He is also reportedly developing music and content intellectual properties. Vikram Sakhuja , group CEO, Madison Media and OOH, stated, "We welcome Sudarshan to Madison Loop. His experience and strategic approach will be valuable as we expand our digital creative offerings." Karandikar commented on his appointment, "I believe in the interplay of culture, creativity, and technology in shaping brand narratives. I look forward to developing impactful ideas with the Madison Loop team."
Time of India
22-07-2025
- Business
- Time of India
Madison Loop appoints Sudarshan Karandikar as vice president
Madison Media Loop , a unit of Madison World , has announced the appointment of Sudarshan Karandikar as vice president to drive strategic innovation. Karandikar is a seasoned advertising and marketing professional with over two decades of experience across India's leading agencies, including Ogilvy, McCann, FCB Interface, SSB & B Lintas, and Dentsu. Known for his sharp strategic thinking and cultural sensitivity, Sudarshan has led brand-building efforts across categories such as FMCG, BFSI, Automobile, Travel, and Entertainment. His portfolio features campaigns for brands like Perfetti, Go Air, Saffola Masala Oats, ICICI Direct, ITC, Mahindra Tractors, and Nickelodeon. Beyond mainstream advertising, Karandikar has consulted for a leading creative agency, a premium travel brand, and a global single malt entering the Indian market. He is also in the process of developing music and content IPs designed to resonate with emerging consumer mindsets and digital behaviors. 'We're pleased to welcome Sudarshan to the Madison family, his depth of experience across some of the most respected agencies and brands, combined with his strategic clarity, creative agility and the ability to create fun in the workplace, makes him a strong asset to Madison Loop . As we continue to expand our digital-first creative offerings, his leadership will play a key role in delivering impactful and culturally relevant solutions for our clients,' said Vikram Sakhuja, group chief executive officer, Madison Media and OOH. Karandikar comments, 'I've always believed that culture, creativity and technology are the three levers that can truly shift brand narratives, joining forces with Madison Loop is exciting because the team here shares that belief—and is actively building for the future. I'm looking forward to co-creating ideas that not only break through the noise but leave a lasting imprint.'
