Juicy Chemistry forays into performance skincare with 'Juicy Actives' launch
Designed to offer clinical-grade efficacy while maintaining organic compliance, the debut range features three formulations targeting brightness, clarity, and radiance, Juicy Chemistry announced in a press release. The brand described the collection as sensitive-skin and beginner-friendly, combining natural ingredients with scientifically extracted actives.
The new serums include a 10% Vitamin C + EGCG serum with hyaluronic acid and pomegranate, a 2% Alpha Arbutin + D-Gallic Acid serum with rice and licorice, and a 5% Lactic Acid + Flower Acids® serum with hyaluronic acid and cica. ' Ecocert Cosmos' Organic certified, each product is available in 10ml (Rs 299) and 30ml (Rs 599– 699) sizes.
'At Juicy Chemistry, we believe nature holds immense power- but to truly unlock it, we must pair it with scientific precision,' said Juicy Chemistry's co-founder and CEO Pritesh Asher in a press release. The line was developed over two-and-a-half years of research and incorporates blue, green, and white biotechnology.
'Juicy Actives represents our next chapter: clean, compliant, and effective by science," said the brand's co-founder and COO Megha Asher. In keeping with its soil-to-soil philosophy, the range uses ethically sourced ingredients, solar-powered production, biodegradable formulations, and low-impact packaging.
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