2025 Asian Travelers' Booking Preferences
Report Overview
As Asia's outbound travel accelerates, understanding not just where travelers go—but how they book—is mission-critical. India and China are leading with mobile-first, OTA-driven behavior, while Japan's traditional approach signals a more measured recovery. Together, they reflect a future that's digital, fragmented, and deeply local.
This report explores booking habits across Asia's top outbound markets—India, China, and Japan—through fresh survey data, uncovering what drives decisions across hotels, flights, platforms, loyalty, and sustainability.
Benchmarked against our latest U.S. and European surveys, the findings reveal how Asia's patterns align with—or diverge from—mature Western markets.
From the rise of alternative stays to the mobile-OTA versus direct booking battle, this report surfaces the key behavioral shifts reshaping travel. Whether you're refining loyalty strategies or targeting mobile-first consumers, these insights offer a clear roadmap to Asia's next-gen traveler.
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