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Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers' Lives
Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers' Lives

Yahoo

time41 minutes ago

  • Health
  • Yahoo

Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers' Lives

Leader in Sustainable Canned Seafood Inspires a Return to Nature Focused on the Power of the Outdoors & its Positive Impact on Human Health MCKINLEYVILLE, Calif., July 23, 2025--(BUSINESS WIRE)--Wild Planet, the leading sustainable canned seafood brand dedicated to transforming the fishing industry and protecting our ocean's resources, today announced the launch of its bold new marketing campaign: "Go Wild." This invigorating initiative encourages consumers to step away from the artificial, reconnect with the untamed essence of nature, and embrace a lifestyle fueled by adventure, pure nutrition, and sustainable choices. "'Go Wild' is more than a tagline – it's a rallying cry to reconnect with nature, adventure, and the untamed essence of life itself," says Clint Mickel, Wild Planet Vice President of Marketing. "It's about choosing real over artificial, the outdoors over the indoors, and bold, sustainable living over the status quo. We believe that just as wild ecosystems are nature's perfect systems, our lives can also reflect this belief when we embrace our innate connection to the natural world. This campaign embodies that spirit – energetic, passionate, real, and infused with the thrill of nature and adventure." Launching with an engaging video advertising spot, wide-scale media promotion across streaming, podcasts, and retail, social media content, and likeminded influencer partners, this campaign is built on the philosophy that true well-being comes from aligning ourselves with the wild. In a world full of hustle culture, the importance of reconnecting with nature has never been more critical as 43% of U.S. adults reported feeling more anxious in 2024 than the previous year due to stress. Research consistently demonstrates the profound benefits of spending time outdoors, from improving mental clarity and reducing stress to boosting physical health and enhancing overall mood. Studies have shown that even two hours a week in nature can significantly boost well-being, lower cortisol levels, reduce anxiety, and improve cognitive function. To "Go Wild" means: Living boldly, exploring the unknown: Embracing new experiences and pushing boundaries. Choosing food in its purest form: Opting for whole, unprocessed foods that nourish the body. Honoring the planet through sustainable choices: Making conscious decisions that protect our natural resources. Fueling yourself with high-quality nutrition: Prioritizing wholesome ingredients for optimal health. Wild Planet embodies these principles through its unwavering commitment to sustainability and quality, which includes: Sustainably pole-and-line caught tuna, minimizing bycatch and preserving marine ecosystems. A unique single-cook tuna process that locks in nutrients and superior taste. No fillers, broths, or unnecessary processing, ensuring pure, wholesome and unadulterated seafood. Bigger, meatier sardines with a mild, delicious flavor, offering a versatile and nutritious option. All products are fully cooked and ready to eat, making nutritious choices convenient. To ignite the spirit of adventure, Wild Planet also launched the "Rewild Experience" contest. One lucky consumer who truly embodies the "rewild" mentality will win an unforgettable boat excursion off the coast of Washington in the stunning San Juan Islands. This immersive experience will offer the winner a chance to deeply reconnect with nature by sailing on a 55-foot yacht through hidden coves, kayaking through emerald waters, and trekking flower-filled meadows on foot, all while enjoying wild-caught meals freshly prepared by a private chef onboard. To learn more about the "Rewild Experience" contest and to enter, please visit To check out Wild Planet's suite of sustainably caught canned seafood products, please visit About Wild Planet Wild Planet is the first large-scale sustainably focused canned seafood company in the country, offering a broad portfolio of products sourced in a manner designed to preserve the delicate marine ecosystem for future generations. Based in McKinleyville, California, the company was founded in 2004 by seafood industry veteran Bill Carvalho to realize his vision of bringing the highest environmental standards to the fishing industry. Wild Planet partners with small-scale and community fishermen who use sustainable fishing practices such as pole & line fishing and selective harvesting, ensuring ecologically sound methods as well as supporting the livelihood of coastal communities. The company has been repeatedly recognized by Greenpeace for its procurement policies and practices, and provides guidance for corporate environmental standards at some of the nation's most influential grocers. For more information, visit View source version on Contacts Media Contact:Nikole NorinRachel Kay Public Relations, A FINN Partners Sign in to access your portfolio

Sloth London Bamboo Bedding Set review: These sheets are my heroes on a hot night
Sloth London Bamboo Bedding Set review: These sheets are my heroes on a hot night

Telegraph

time43 minutes ago

  • Lifestyle
  • Telegraph

Sloth London Bamboo Bedding Set review: These sheets are my heroes on a hot night

Score: 9/10 We like: Soft, breathable material Fast drying Easy to iron Keep you cool in hot weather We don't like: The fabric feels quite thin What is the Sloth London Bamboo Bedding Set? The Sloth London Bamboo Bedding Set is made from 100 per cent bamboo. Bamboo bedding is gaining popularity for several reasons. It is more sustainable than fabrics like polyester, as bamboo grows quickly and requires fewer resources. It is also hypoallergenic, moisture-wicking, temperature-regulating and antibacterial. Appealing properties all year round, but especially welcome in warm weather. Sloth London is a small, independent UK brand. This set is available in double, king and super king sizes. Prices start at £105 for a double duvet set, which includes a fitted sheet and two pillows. While this places it at the luxury end of the wider bedding market, it is mid-range for bamboo sheets, which tend to come at a premium. You can also buy a separate set of pillowcases for £25. JUMP TO: How we test bamboo bed sheets To help you navigate buying sheets online, I slept in each of the seven bamboo sets for at least a week, washing them three times. I used the Sloth London Bamboo Bedding Set the most, with four weeks of use and six washes so far. I had planned to pass it on to friends, but I loved it so much, especially in the warmer weather, that I kept it. When I wasn't sleeping, I judged the sets based on comfort, design, breathability, ease of care and fabric quality. I paid particular attention to how cool they kept me when the temperature rose, and whether I stayed warm when it dropped. As a busy working parent, I was also interested in whether they needed ironing. Why you can trust Telegraph Recommended Our thorough, real-world tests will always help you find the best sleep product. No manufacturer ever sees Telegraph Recommended reviews before publication and we don't accept payment in exchange for favourable reviews, nor do we allow brands to pay for placement in our articles. All reviews are based on independent expert opinion and our hands-on testing. Visit our Who We Are page to learn more. Comfort Score: 10/10 I am a warm sleeper and dislike sheets that feel too synthetic. Bamboo bedding often has a shiny, silky finish but not this one. The Sloth London set is cotton-soft with a matte feel. I'd never owned a full matching set before and it made a real difference. The sheets kept me cool and comfortable from all sides. They didn't rustle, didn't make me sweat and didn't slide off in the night. My sleep wasn't disturbed once. They didn't just avoid getting in the way, they genuinely improved my sleeping experience. I slept well every night I used them. Design Score: 9/10 The Sloth London Bamboo Bedding Set has a minimalist look. It comes in plain white or with a choice of contrasting navy, grey, yellow, mint or peach piping. This makes the set look more interesting while still keeping it understated. The pillowcases have shallow pockets underneath, holding the pillow in place without buttons. As someone who normally finds their fitted sheet has come loose on at least one corner by mid-week, I was impressed with the bottom sheet. I tested a king-size set and the elastic corners kept it perfectly tight on my double bed. The duvet cover has plastic buttons with wood-effect finish. Wooden ones might have been nicer from a sustainability angle, but these still look premium. I liked that the buttons sit on the underside of the duvet cover as opposed to the end, tucking them out of sight. Breathability Score: 10/10 As a warm sleeper, I'm always on alert when the temperature hits 25C. But even during this summer's hottest nights, I never woke up feeling sweaty or too hot. I used the sheets both with a duvet and without from spring through to summer and the same applied. With a toddler who isn't keen on sleeping, I'm in and out of bed a lot. Every time I returned to bed, the sheets felt crisp and cooling, helping me to resettle into my next window of sleep. As the material is thin and soft, it never felt like it was clinging to my skin. When it's warm, my sheets feel sweaty by day three, but this set didn't even feel dirty after a week. They retained that first-day freshness right up until their next wash. Score: 9/10 Sloth London recommends washing these sheets at 30C. I was concerned that the peach piping might run slightly during washing but that hasn't been the case. I don't have a tumble dryer, and my main gripe with my cotton bedding is that it takes it a while to dry. Although it's not recommended to tumble dry bamboo sheets, I wouldn't have needed to with these. It took half the time of my cotton sheets to dry this set. On a warm day they were ready to go back in the airing cupboard after an hour on the washing line. I have washed these six times now and found that if I hang them up on the line on a day with a light wind, I can get away without ironing them. On the occasions where they are too creased to pass, they are easy to iron either on a steam setting or without. Fabric You will notice that the material is thin straight away. It's so thin that you can see the edging and labels of my Simba pillow through it. Don't let that put you off though. If you can look beyond this, you'll reap the breathability and ease of drying benefits of this bamboo set that I have already mentioned. The fabric composition is 100 per cent bamboo rayon and has been OEKO-TEX certified. This certification shows that it has been produced in socially responsible workplaces and tested to ensure it does not contain harmful substances. Bamboo rayon is created by extracting cellulose from the bamboo and spinning this into fibres. It is technically a man-made fabric created from natural resources. Technical specifications The Sloth London Bamboo Bedding Set achieved impressive scores in testing, but there are other independent bamboo bedding brands worth considering too. We have compared the specs against Panda London's bamboo offerings. Should you buy the Sloth London Bamboo Bedding Set? I had to mark these sheets down due to how thin the fabric was and the limited choice of colours available, but otherwise, these sheets are as close to a 10/10 as I think you will get. It is a soft, comfortable bedding set that will keep warm sleepers cool in all weathers and washes brilliantly. Yes, if: You are a naturally warm sleeper who wants to feel cool You are looking for soft, high-quality sheets You are interested in the eco-credentials of bamboo fabric No, if: You get cold in the night You don't like white sheets Sloth London Bamboo Bedding Set FAQS What temperature should you wash them on? Sloth London recommends washing its bedding at 30C, preferably on a delicate wash. They do not specify the need to use a particular washing detergent. The bedding should be line dried, but if you need to tumble dry, do so on a cool and low setting. Is bamboo better than cotton? If sustainability is important to you, bamboo bedding has its benefits, as the fast growing plant requires less water for cultivation than cotton. However, transforming the raw bamboo into a textile involves chemical processing. Bamboo duvet covers and sheets are also generally more expensive, with their durability somewhat unproven in comparison to cotton ones. Both cotton and bamboo are breathable and can help regulate your temperature. Bamboo tends to feel silkier, so it is also down to personal preference on texture. What are the advantages of bamboo? Bamboo fibres are hypoallergenic, moisture-wicking and anti-bacterial. They can also help to regulate your temperature for a cool and comfortable night's sleep. Bamboo bedding currently tends to be available from smaller brands that are OEKO-TEX certified, which brings the benefits of knowing it has been made in responsible workplaces and tested to ensure it does not contain harmful substances. Bamboo is also fast and efficient to grow, making this a good sustainable option too, especially compared to plastic-based fabrics like polyester.

Msheireb Properties partners with Cundall to deliver Qatar's first large-scale portfolio decarbonisation strategy
Msheireb Properties partners with Cundall to deliver Qatar's first large-scale portfolio decarbonisation strategy

Zawya

time8 hours ago

  • Business
  • Zawya

Msheireb Properties partners with Cundall to deliver Qatar's first large-scale portfolio decarbonisation strategy

Doha, Qatar - Msheireb Properties, Qatar's leading sustainable real estate developer, has partnered with global multi-disciplinary consultancy Cundall to decarbonise its entire portfolio in Msheireb Downtown Doha. This landmark initiative is the first of its kind at this scale in Qatar, reinforcing Msheireb Properties position as a pioneer in sustainable urban development and supports the goals set out in the Qatar National Vision 2030. As part of the project, Cundall conducted a detailed carbon footprint analysis across the full asset portfolio which includes over 100 buildings, 800+ residential units, and 300+ retail spaces. The decarbonisation strategy targets emissions reductions across all three GHG Protocol carbon accounting scopes (1, 2 and 3) and aligns with the Science Based Targets initiative (SBTi), a globally recognised benchmark for decarbonisation. Carbon accounting marks the first step in Msheireb Properties decarbonisation roadmap, that accounts for direct building emissions and indirect emissions. Each building has been assessed against Cundall's Seven Steps to Net Zero Carbon, with detailed action plans developed to reduce operational energy consumption through priority upgrades to mechanical, electrical, and plumbing (MEP) systems. Comprehensive energy audits were conducted across all building typologies to evaluate current performance and identify high-impact, cost-effective energy-saving opportunities. The wider decarbonisation plan also addresses elements such as sustainable procurement, supply chain engagement, waste management, and policy enhancement. Each asset received a performance rating and had measures identified as part of their tailored pathway to net zero carbon. As part of its leadership in carbon transparency, Msheireb Properties will now be able to provide granular emissions data to tenants - supporting their own decarbonisation goals and enabling alignment with international sustainability frameworks. Fatima Fawzy, Sustainability Manager, Msheireb Properties, said: "This is more than a sustainability initiative - it's a pivotal step in redefining the future of urban living in Qatar. By embedding science-based decarbonisation across our entire portfolio, we are not only setting a bold new benchmark for climate leadership in the region, but also demonstrating what is possible when innovation, transparency, and collaboration come together. This milestone reflects our long-term commitment to driving measurable climate action in the built environment and highlights the impact of working with forward-thinking partners like Cundall." Gary Dodds, Partner and Country Director - Qatar, Cundall, added: "We are proud to support Msheireb Properties on this pioneering journey. This is not just about upgrading buildings, it's about reshaping what sustainable development looks like in Qatar. By taking a portfolio-wide view, we're helping deliver meaningful change that aligns with both local goals and global expectations." Mario Saab, Director of Sustainability MENA, Cundall, said: "By taking a data-led, science-aligned approach to portfolio decarbonisation, Msheireb Properties is setting a new standard for sustainable development in the region - one that others can learn from and follow." About Msheireb Properties Msheireb Properties, backed by Qatar Foundation and Qatar Investment Authority, is Qatar's leading sustainable real estate developer. The company has pioneered sustainable urban development in Qatar, supporting the goals of Qatar's 2030 Vision. Its mission is to change how people think about urban living and improve their overall quality of life through innovations that encourage social interaction, respect for culture, and greater care for the environment. The signature Msheireb Downtown Doha development is one of the smartest, most sustainable city districts globally. It employs a new approach to urban planning by combining traditional methods and modern technology to preserve Qatar's environment and cultural identity. All buildings are either Gold or Platinum LEED-certified. Msheireb Downtown Doha is an integrated city that embraces modern, fully furnished residential units, a range of mixed-use and commercial buildings that offer a wide array of retail and business services, and cultural facilities. It is also the home to Msheireb Museums, Mandarin Oriental Hotel, Al Wadi Hotel - MGallery by AccorHotels, Park Hyatt Hotel, Msheireb Galleria, and Barahat Msheireb - the biggest open-air covered pedestrian square in the region. The company also developed Zulal Wellness Resort by Chiva-Som, the Middle East's first and largest wellness destination. Located in northern Qatar, the resort offers two distinct experiences: Zulal Serenity, a wellness haven for individuals and couples, and Zulal Discovery, a world-first wellness offering for families. The resort is pioneering in its integration of Traditional Arabic and Islamic Medicine (TAIM) with contemporary wellness practices.

London-Berlin by direct train: minister says ‘yes', expert says ‘no'
London-Berlin by direct train: minister says ‘yes', expert says ‘no'

The Independent

time8 hours ago

  • Business
  • The Independent

London-Berlin by direct train: minister says ‘yes', expert says ‘no'

'Working with Germany, we're building bridges between our people and paving the way for a more sustainable, connected future,' said the transport secretary, Heidi Alexander. She was announcing a plan for a direct train between London and Berlin. 'A new task force will bring our nations closer together and create new opportunities for tourism, business and cultural exchange,' the minister said. A laudable aim – but how feasible is it? Over to Mark Smith, the international rail guru who founded The Man in Seat 61 website. After years of experience as a front-line railwayman, he has devoted the past 24 years to encouraging and empowering people to switch from planes to trains. He (like me) desperately wants rail to succeed. You might expect Mr Smith to welcome the government's vision. But, he says bluntly: 'I don't think we'll see a direct London-Berlin train.' Thousands of people fly between the English and German capitals each day. From the 6.40am departure from Gatwick on easyJet to Ryanair 's 10.10pm arrival at Stansted, there are 17 flights each way, each day. That represents 5,400 passengers – the equivalent of three round-trips by rail. History shows that when capacity is added to an intercity link, the number of travellers increases. And Mark Smith is convinced 'the demand is there' for a London-Berlin link. He cites the new direct daytime express between Paris and the German capital. 'This eight-hour journey leaves heavily booked,' he says. 'Up to 75 per cent of tickets are for the whole eight-hour journey.' London to Berlin would take around nine hours, routed via Brussels and Cologne. With a journey only 60 minutes longer than the trip from Paris, and London being a much bigger travel hub than the French capital, it is fair to assume that much the same would apply. But the problem, says the Seat 61 founder, isn't demand – it's financial viability. The Paris-Berlin train stops in Strasbourg, Karlsruhe and Frankfurt, and is allowed to convey passengers between all those cities. Under present security and immigration rules, that would not be possible for international trains to and from London. In addition, a EU-UK border would be needed in Berlin – together with a serious, semi-airline security check. 'That French train doesn't need to pay all the UK border and security costs, and can happily carry passengers between intermediate stations as well as end to end,' says Mark Smith. 'With staff costs, track access costs, and rolling stock costs for London-Berlin being effectively double that for London-Cologne-Frankfurt, I can't see it being viable.' He estimates the proportion of high-spending business travellers on a London-Berlin run as close to zero – compared with perhaps 15 per cent on 'an airline-competitive four- or five-hour trip from London to Cologne or Frankfurt'. Eurostar says it aims to start running Anglo-German trains to Cologne and Frankfurt by 'the early 2030s'. Even among budget-focused travellers it is difficult to see London-Berlin succeeding – because the airline industry is so effective at offering cheap deals. Looking ahead to Monday 1 September, the first day back at work for lots of people, Ryanair wants £25 for its 1h45m flight from Stansted to Berlin. The lowest one-way rail fare (involving multiple changes) is £350. That's 14 times as much. The air fare looks too cheap, the train ticket way too expensive. But even in the course of a decade, I can't see that gap narrowing to the point where those London-Berlin trains become competitive. I hope I am proved wrong.

Egyptian-Saudi collaboration unveiled for Mostakbal City with over $1.42bln investments
Egyptian-Saudi collaboration unveiled for Mostakbal City with over $1.42bln investments

Zawya

time9 hours ago

  • Business
  • Zawya

Egyptian-Saudi collaboration unveiled for Mostakbal City with over $1.42bln investments

Cairo – Adeer International, a subsidiary of the Saudi Sumou Holding Group, has teamed up with Egyptian real estate firm PARAGON Developments in a strategic partnership that underscores both companies' commitment to strengthening investment cooperation between the two countries. Being a major collaboration with MIDAR, the master developer of Mostakbal City, the agreement was signed to develop the city's largest mixed-use project to date which spans more than 500,000 square meters and is backed by investments exceeding EGP 70 billion, according to a press release. The development is constructed as a smart, sustainable urban community to integrate administrative, commercial, and hospitality components, aligning with modern development trends shaping Egypt and the wider region. The CEO of PARAGON Developments, Bedeir Rizk, said: 'This partnership marks an evolution of our regenerative development philosophy, one that aims to build smart and sustainable urban ecosystems that blend work, living, and culture into a holistic urban experience.' Rizk added: 'Through this strategic alliance with visionary partners backed by robust investment strength, we are shaping a new development model capable of redefining the relationship between people and place in response to the rapidly shifting dynamics of urban development in Egypt and the region.' From his side, Bassel El Serafy, Global CEO of Adeer International, stated: 'This upcoming project is not merely a transformational real estate development; it's the embodiment of a long-term strategic vision aimed at redefining contemporary living in Egypt through smart infrastructure and a fully integrated, sustainable lifestyle.' El Serafy concluded: 'The launch of this joint entity reinforces Sumou Holding Group's commitment to impactful Saudi-Egyptian partnerships, knowledge transfer, and the delivery of a flexible urban model that aligns with the aspirations of future generations and the sustainable development goals of both countries.' This collaboration builds on a longstanding relationship between Adeer International and PARAGON. Meanwhile, the current project represents a key milestone in this partnership, advancing a new approach to joint real estate development that unites the expertise of leading entities from both Egypt and Saudi Arabia. All Rights Reserved - Mubasher Info © 2005 - 2022 Provided by SyndiGate Media Inc. (

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