Keanu Reeves fights back: Spends big to delete imposters from TikTok and Meta

Time of India

11-07-2025

Keanu Reeves is tackling fake social media accounts. Scammers use his image for ads and romance scams. Reeves employs a firm to remove these accounts from platforms like TikTok and Meta. Other celebrities like Tom Hanks and Jamie Lee Curtis also face similar issues with AI-generated impersonations. The rise of deepfakes prompts calls for regulations.
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Even though Keanu Reeves is well-known for not being on social media, that hasn't stopped scammers from using his voice and face to trick fans. Now, the actor we all love is taking matters into his own hands. He is quietly paying for a nonstop fight to get rid of fake accounts on TikTok, Instagram, and Facebook that pretend to be him.Keanu Reeves is reportedly paying thousands each month to a firm called Loti to scrub fake accounts and AI-generated scams misusing his likeness from TikTok and Meta.According to a detailed report by The Hollywood Reporter, Reeves employs a business named Loti to remove tens of thousands of social media accounts annually. As impersonations rise, Reeves joins other famous people in the fight against fake news online as AI deepfakes and scam campaigns become harder to stop, reported IGN.According to THR, Keanu Reeves may be the most impersonated celebrity online because of his lack of an official social media presence and blockbuster status, which casts a shadow over his private life.In order to fill the gap, scammers are fabricating images of Reeves posing as him, promoting dubious goods, and, in the worst situations, setting up phony Keanu Reeves accounts that cultivate relationships with their victims in an effort to persuade them to give them money.It appears that generative AI is making it easier and more convincing than ever to use Reeves as scam bait.However, Reeves is not the only one. In fact, there have been several well-publicized instances where celebrities have voiced their displeasure with fraudulent advertisements. Tom Hanks alerted fans in 2023 that an online advertisement for a dental plan was using an AI version of his image without his permission.After a series of videos made by someone posing as his niece went viral last year, Morgan Freeman thanked fans for warning him about AI-generated voice impersonations on the internet, as per a report by IGN.Jamie Lee Curtis had to make an Instagram post pleading with Meta CEO Mark Zuckerberg in May of this year after the company refused to remove an AI-generated advertisement featuring her image for "some bullshit that I didn't authorize, agree to, or endorse."The head of strategic development at CAA, Alexandra Shannon, told THR that artists are becoming more concerned about this problem and that laws and regulations are needed to stop it.Because scammers use his image in advertisements and romance scams.No, he is famously offline, making impersonation easier.