BTEA CEO Engages in GCC Tourism Ministers' Meeting in Kuwait
Kuwait City: Sara Ahmed Buhijji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA), participated in the ninth preparatory meeting of the GCC Ministers Responsible for Tourism, held in Kuwait. Buhijji highlighted the importance of strengthening tourism cooperation among GCC countries, noting that the meeting serves as a strategic platform for coordinating efforts and developing joint strategies to advance the regional tourism sector.
According to Bahrain News Agency, Buhijji emphasised tourism as a key pillar of economic growth and a vital link in fostering Gulf cooperation. She reiterated Bahrain's commitment to promoting intra-GCC tourism and positioning the region as a unified destination, leveraging its advanced infrastructure and rich cultural heritage. She noted the significant progress of Gulf tourism in recent years, making it a major contributor to GCC economies.
The CEO emphasised the need for high-quality tourism experiences that reflect the Gulf identity and enhance the region's global appeal. She further highlighted that joint tourism strategies would enable GCC countries to maximise their natural, cultural, and historical assets, solidifying their status as leading global destinations. She underscored the importance of developing innovative tourism products that attract international visitors, capitalising on the region's strengths in hospitality and luxury services.
Buhijji highlighted Bahrain's commitment to sustainable tourism development in alignment with GCC leadership aspirations, contributing to the region's global tourism positioning. The meeting discussed key tourism-related topics, including enhancing regional cooperation, a unified GCC tourist visa, joint promotional programmes, marketing campaigns, data-sharing initiatives, and the development of tourism guidance standards across the GCC.
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