
Legacy Warnings Still Restrict the Use of Stablecoins in Treasuries
These attractive qualities make stablecoins a natural choice for global treasurers. Yet, they aren't used that often. When I speak to CFOs and treasurers, it's not that they are resistant to using stablecoins - just reluctant to navigate the patchwork of regulations and policies in using them. Even worse, some of the policies they refer to are really just 'positions,' which despite being years old, are still strong enough to ward off any new adopters.
To back up: Treasurers always look for faster, cheaper sources of liquidity and easier methods for cross-border transfers. Stablecoins seem to meet most of these requirements. They could bring more efficiency to global remittance and treasury flows, as by their design, they are liquid and easy to transfer (where they are accepted). And in a perfect world, they would offer a more accessible, cost-effective, and transparent method to transfer funds. Increased use of stablecoins could also give liquidity providers a boost in competitiveness, improve their operational efficiency, and give them the ability to attract a broader range of traders, investors, and customers. I see how stablecoins do this in plenty of markets - they are seriously underutilized by many of the world's largest players.
(For what it is worth: The European Parliamentary Research Service, in their report on stablecoins, also acknowledged that stablecoins have the potential to enhance financial inclusion in global markets, boost overseas remittances, and to positively impact international trade and global payment arrangements).
Despite these benefits, stablecoins still haven't been adopted en masse, and that's due to misconception and mis-regulation. In 2019, a report by the Group of Seven (G7) countries identified several potential risks that stablecoins could pose, including a lack of adequate consumer and investor protection, threatening payment system integrity, their use for illicit finance, and other obstacles to financial operational resilience. What was overlooked is that stablecoins can actually deliver operational resilience for global treasuries. The other concerns raised are important, but are far more likely to be exploited by a memecoin, not a fiat-backed stablecoin. This is just one example of a past (strong) objection - there are dozens more to be found, easily. If I'm a corporate treasurer, all I need to look up is, 'stablecoin legality in my country/regions of operation' and I can find half a dozen institutional warnings and objections to the tech. Even if, now, it is either legal or widespread in its acceptance.
All to say: These past objections still keep liquidity providers from fully using stablecoins. Even with the new guard in the U.S. sending positive signals about crypto, and MiCA regulation in play in Europe, the previous years of warnings have built up a resistant hesitancy amongst liquidity providers to adopt them.
The early adopters, who were either in favorable markets or able to tolerate operating in a 'gray area' of compliance, have flourished thanks to their stablecoins. Licensed businesses including payment services providers, money transfer operations, banks, and more use them daily. Regulators could review these use cases and use them to develop a flexible framework that gives licensed financial services providers the room to use stablecoins without fear (while also updating their previous guidance).
Or, alternatively, they could pass stablecoin-explicit guidance. Until there's clear regulation that can provide a 'translation layer' for stablecoin use to comply with existing policies, there just isn't a clear road ahead for many providers. The absence of this policy not only deprives businesses of immediate transactional advantages, but also jeopardizes our economy's long-term growth. This is especially true in the world of treasury, fintech, finance and foreign exchange, where speed and rates define your ability to stay liquid and afloat. If multinational businesses, fintechs, and even banks could optimise their treasury management with stablecoins, that means their customers (SMEs, startups, individuals) could benefit from these savings too.
Treasuries that run better are better for everyone. Stablecoins are a part of that future. The sooner we have regulation that acknowledges this, the faster everyone - from individuals to multinational businesses - can start realizing the savings.
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The popular platform GoFundMe allows individuals and community nonprofits to raise donated funds this way. Some businesses will seek donations through crowdfunding, especially if there is a strong local interest in the product or cause. These crowdfunding efforts do not provide anything in exchange for donated funds, and donations are typically comprised of many small contributions (as low as a few dollars per person, in some cases). Debt Debt-based crowdfunding operates like getting business loans from multiple lenders. Contributors will commit a certain amount with the expectation that the fundraiser will pay back the funds — usually plus interest — within an established time frame. The microloan platform Kiva works this way, with the added twist that loans are interest-free. Reward Reward crowdfunding is popular on Kickstarter, which hosts creative ideas and products. 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This type of crowdfunding is regulated by the U.S. Securities and Exchanges Commission. Bankrate insight According to the 2024 Small Business Credit Survey, around one-third of firms applied for and received funding from sources other than lenders. Three percent used funding from equity investments, including contributions from friends and family, with 20 percent coming from angel investors, 10 percent from venture capitalists, and three percent from equity crowdfunding. Only one percent of firms sought financing through donations or fundraising. Popular crowdfunding platforms for businesses There are many options for new and established companies looking to source small business crowdfunding. These include: Kickstarter: This is a reward-based platform for creative concepts. Small businesses may use Kickstarter to raise money for projects like an innovative small appliance or an independent film. Indiegogo: This crowdfunding site is geared toward elevating technology projects. Past campaigns have included hovering cameras and e-bike accessories. StartEngine: Formerly SeedInvest, StartEngine is a crowdfunding platform for startups and private companies. With access to over 1.8 million potential investors, it provides tools, guidance, and resources to support every stage of your campaign and improve your chances of success. Limiting your campaigns to a certain time frame can help drive momentum and create a fear of missing out that compels investors. Not all crowdfunding efforts are time-limited, though. One ongoing crowdfunding host is Patreon, where creatives and content creators can build committed memberships of supporters. These supporters pay a monthly subscription fee in exchange for exclusive content and access to their favorite creators. How to crowdfund for a business If you're looking to crowdfund, there are a few steps you'll want to follow. Here's how to crowdfund a business. 1. Clarify your idea and audience The first step toward success is to decide what you're asking contributors to fund and what audience you'll be asking. If you're looking to crowdfund a specific investment or project, is it something for which you'll source broad contributions? Knowing whether you plan to pitch to local community members or like-minded entrepreneurs worldwide will inform your campaign's style and goals. At this stage of the planning process, you want to conduct market research to assess your competition. 2. Decide on your goals and timeline Next, decide how much funding you will need to raise to make the project — whether that's producing a certain product or buying a storefront — a success. Realistically, how long will you need to publicize your campaign and raise the money? Also, consider how long is too long for potential backers to wait if they commit early in the campaign. According to research from the funding platform Kickstarter, campaigns typically perform best when the duration is shorter, such as 30 days or less. At this stage of the planning process, you may consider what type of crowdfunding best suits your business needs. 3. Choose a host platform After researching which platforms host projects similar to yours, be sure to comb user agreements and fine print before selecting a host site. Different platforms will have different guidelines and requirements regarding project type, funding timeframes and what happens if you do not reach your full fundraising goal. Fees also vary by platform. 4. Tailor and share your story The most successful crowdfunding projects for small businesses have a strong narrative behind them. Be sure to enlist the help of talented storytellers throughout your campaign. The more you can compel possible investors through background information, foundational research, and appealing multimedia content, the more likely you will reach your fundraising goals. 5. Wrap your campaign and follow up with contributors Once you've ended your small business crowdfunding campaign, follow up with those who have stepped in to contribute. Whether you reach your goal or not, these investors will want to know what happens with the project next. If you promised backer rewards, deliver them in a timely manner to avoid souring your company's reputation. Keep good records of who contributed and at what level. Leverage the relationships you build for future business. Pros and cons of crowdfunding for small businesses The pros and cons of crowdfunding for your business include: Pros of crowdfunding Crowdfunding allows your business to gain the funding it needs without using a traditional business loan. Its benefits include: Depending on the platform and type of crowdfunding you use, you may not have to pay back the money donated to your business. This allows you to gain positive cash flow without having to worry about a monthly loan payment. You won't have to repay the funding with donation, reward or equity crowdfunding. That said, debt crowdfunding works like a business loan and does need to be repaid. Rather than putting all your eggs in one basket, crowdfunding expands your pool of investors to many individuals. Most fully funded crowdfunding campaigns will have hundreds of investors backing them. Especially with equity crowdfunding, this means that you won't be giving too much power to any one individual investing in your business. You're already promoting your business for the crowdfunding campaign, and people invest with you because they're interested in what you have to offer. These investors can be a great customer base that you can sell your product or service to once you've launched your business. Since crowdfunding isn't a business loan and you may not have to repay, crowdfunding platforms won't check your credit history to determine your creditworthiness. But keep in mind that your business's reputation is on the line. If you're using rewards-based or equity crowdfunding, you want to reward your investors in a timely manner by delivering on your promises. Debt crowdfunding may or may not use your credit history, but either way, it's important to repay the loan on time. Cons of crowdfunding The downside of using crowdfunding for your business is that you may not receive full funding, and you'll have to promote your campaign heavily. These and other downsides to consider: When crowdfunding your business financing goals, there's no guarantee that you'll get all the funding your business needs. According to The Crowd Data Center, about a fourth of projects receive the full funding that they were expecting. You may want to expect your project to not receive the full funding. You can either set your goals higher than your needs, or you can try to find other funding sources to finance your business. Some crowdfunding platforms charge fees when you run a successful campaign. For example, Kickstarter charges a 5 percent fee for all donated funds. You'll also pay a payment processing fee of 3 to 5 percent each time a person donates to your campaign. Kiva is a platform that doesn't charge any fees or interest on the invested amounts, but you will need to repay the money from investors. Since crowdfunding uses many single investors, you'll need to promote your crowdfunding campaign to everyone you know. You may spend time on social media promoting your campaign to friends, family and followers interested in your business. Some crowdfunding platforms like Kiva also have their own network where you can promote your campaign. Crowdfunding works best when you have many connections to people who might be interested in your venture. As you're promoting your idea to the public or to individual investors, those investors may get interested in your business idea in another way. They may try to create a similar product or service and go to market themselves. This can take away the market advantage that you may have, especially if you have an original idea not seen on the market yet. Alternatives to crowdfunding for your business If you don't have the time to run a small business crowdfunding campaign without guaranteed results, there are some alternative lending products worth considering. These options include both money that needs to be repaid and funds that are yours to keep. Grants: You may find small business grants for your industry at both local and federal levels of government. Grants must be applied for — and there will be a wait time — but the money doesn't need to be paid back. Business credit cards: Like personal credit cards, business cards offer a revolving line of credit. Business credit cards can have an introductory interest rate or other rewards and perks. Additionally, if you don't carry a monthly balance, you won't be charged interest. Business lines of credit: A line of credit is also revolving, but it operates similarly to a loan. You'll apply through a traditional bank or online lender who will deposit money into your account when you request a draw. Loans: Startup business loans are also a good option for new businesses. Some lenders only require a few months in operation to qualify. Business loans are dispersed in one lump sum to give you an instant boost in cash flow. Bottom line Crowdfunding for your small business can be an innovative and attention-grabbing way to garner fast support for your business or latest idea. Be sure to do your homework on the front end, ensuring your effort is unique enough from any potential competition. You will also want to research your hosting platform to ensure a good fit and your funding goals to ensure they are realistic and worth the effort. Frequently asked questions about small business crowdfunding Can I used crowdfunding to start a business?Yes, you can use crowdfunding to raise capital to fund your business startup or a specific project for your business. How much should my crowdfunding goal be?Be sure the goal for your crowdfunding project covers the total cost of your effort and any fees or commissions your funding platform charges at the end of your campaign. Do you pay back crowdfunded money?You may need to pay back crowdfunded contributions, depending on what kind of campaign you run. Donation-based crowdfunding usually operates without contributors expecting repayment; debt-based crowdfunding projects assume future repayment plus interest. 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