How Women Can Drive Mission-Driven Marketing In Healthcare
Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing number of women in leadership roles across industries, who are rewriting the rules of engagement through their efforts. And in marketing, in particular, the number of women in the field has been growing. In 2021, research by LinkedIn found that women made up about 66% of healthcare marketing roles in North America.
As a woman in the healthcare digital marketing space, I've seen how leveraging the power of strategy and communication can redefine how marketers connect with healthcare providers (HCPs) and patients. With a focus on mission-driven strategies, a keen strategic vision and a constant commitment to innovation, I believe women leaders in this space have an opportunity to propel the sector forward.
Let's explore the pivotal role women play in mission-driven marketing in healthcare and how we can continue making our impact felt.
Understanding Mission-Driven Marketing
But first, we need to understand what mission-driven marketing is. In healthcare, mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as improving patient outcomes and advancing welfare.
Unlike traditional marketing strategies that focus heavily on profit generation and increasing brand visibility, mission-driven marketers put their energy into crafting campaigns that eventually lead to meaningful impact. Through mission-driven marketing, marketers can help deliver consistent messaging to health brands' audiences and enable pharma brands to build trust with patients and HCPs.
Shaping Purpose-Driven Strategies
To have the greatest impact, women marketing leaders should base their efforts around embedding mission-driven strategies within marketing campaigns, as well as fostering a culture of inclusivity. This can ensure contemporary marketing campaigns work toward achieving broader industry goals, such as improving medicine affordability and patient outcomes. Another important step is balancing business objectives with ethical considerations, as this can lead to campaigns that not only drive engagement but also work toward the idea of improving patient care.
Women leaders can also champion data-driven approaches to measure the impact of mission-driven initiatives. For instance, teams can use analytics to track how marketing strategies are impacting medicine affordability. This blend of empathy and data-backed precision can empower marketers to create healthcare marketing strategies that are good for patients while offering greater results for healthcare brands.
Relatable And Responsible Storytelling
There's no denying that storytelling is at the core of mission-driven marketing efforts. Women within the healthcare marketing ecosystem can craft compelling narratives to humanize healthcare by focusing on real patient experiences. This can result in campaigns that resonate with audiences emotionally.
I am increasingly seeing brand campaigns that share narratives highlighting resilience and hope. These campaigns prioritize key ideas such as consent and representation, ensuring no story is shared in an irresponsible manner. This, in turn, can make healthcare marketing more relatable. However, a key to delivering these campaigns effectively is empathy. This is especially important when tackling sensitive topics, such as mental health or chronic illness.
Another important consideration when treading the murky waters of healthcare marketing is avoiding ethical pitfalls. The world of healthcare marketing is a tightly controlled space, with regulatory guidelines such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) offering a tight framework to work within. As such, it's important to stay informed about legal and ethical guidelines to create campaigns and stories that are responsible and compliant.
Expanding Access and Engagement
Many marketing teams are using AI- and machine learning-based tools to improve communication and target their messaging. By analyzing user data, women in marketing are well-positioned to create targeted campaigns that address specific health needs.
Women also have an opportunity to lead the push for more inclusive digital platforms and develop campaigns focused on low-income or marginalized communities, including women. These campaigns can help break down barriers in healthcare, aligning with the mission of equitable healthcare access for all.
Ultimately, I believe integrating technology and narrating stories in a humane manner will help make digital campaigns both impactful and inclusive.
Overcoming Challenges: Navigating A Complex Landscape
Despite their contributions, women in healthcare marketing can face complex challenges, including gender bias and resource constraints. Yet, I've seen women continue to work hard to drive forward mission-driven marketing campaigns and prioritize long-term impact over immediate profits.
Moving forward, women can push for more support for social impact initiatives and use data to demonstrate a return on investment in terms of patient trust and brand loyalty. Along with this, consider mentoring the next generation of female marketers. This can help foster women's empowerment and support the sustainability of mission-driven marketing.
The Future: Women Leading With Vision
With emerging trends in healthcare such as value-based care aligning closely with the goals of mission-driven marketing, the future for the latter looks good, and I believe women are poised to take charge in such efforts. In the future, I expect to see more women experimenting with AI-driven campaigns and rising to executive roles. As a result, their influence will continue to shape healthcare marketing.
By prioritizing mission over metrics, women can continue to redefine success and create brands that inspire trust and drive meaningful change. Despite challenges, women's resilience and vision are set to pave the way for a more inclusive, impactful future for healthcare marketing.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
6 minutes ago
- Yahoo
Phillies placing ace Zack Wheeler on IL with blood clot near right shoulder
The Philadelphia Phillies are placing ace Zack Wheeler in the injured list with a blood clot near his right shoulder, president of baseball operations Dave Dombrowski told reporters Saturday. Wheeler has no timetable to return. This article will be updated with more information.
Yahoo
6 minutes ago
- Yahoo
5 Artificial Intelligence (AI) Stocks to Buy and Hold for the Next Decade
Key Points Nvidia and Taiwan Semiconductor are slated to profit from the huge AI computing power buildout. Meta Platforms and Alphabet are using AI to improve advertising. Amazon's cloud computing division is seeing strong AI demand. 10 stocks we like better than Nvidia › The best investing strategies involve buying great companies and holding them over long periods to let them be, which has yielded impressive returns if you picked the right businesses. Among the top performers over the past decade have been Nvidia (NASDAQ: NVDA), Taiwan Semiconductor Manufacturing (NYSE: TSM), Amazon (NASDAQ: AMZN), Meta Platforms (NASDAQ: META), and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). I removed Nvidia from the chart below because it's up over 30,000% in the past decade, which skews the graph, but the other four have also done phenomenally well. The "worst" performer of the remaining four has been Alphabet, with its stock rising nearly five times in value. These five stocks have had a strong run over the past decade, but I still believe they are excellent picks for the next decade, mainly due to the proliferation of artificial intelligence (AI). They are at the top of my list right now, and I think buying shares with the mindset of holding for the next decade is a wise investment strategy. Nvidia and Taiwan Semiconductor are providing AI computing power All five of these stocks are benefiting in various ways from the AI race. Nvidia makes graphics processing units (GPUs), which are currently the most popular computing hardware for running and training AI models. It owns this market, and its dominance has allowed it to become the world's largest company. There's still a huge AI computing demand that hasn't been met, which bodes well for Nvidia's future. Because of this, it remains one of the best stocks to buy and hold over the next decade. Taiwan Semiconductor (TSMC for short) is a manufacturer that produces chips for many of the major players in AI, including Nvidia. These companies don't have chip production capabilities, so they farm that work out to TSMC, which has earned its reputation for being the best foundry in the world through continuous innovation and impressive yields. There are few challengers to its supremacy, and this position will help it continue to be a market-crushing stock for the foreseeable future. Nvidia and Taiwan Semiconductor are seeing huge growth right now because they're providing the computing power necessary for AI. The next three are also benefiting and will likely see even more success over the next decade. More AI applications will rise over the next few years At first glance, Amazon doesn't seem like much of an AI company. However, it has large exposure through its cloud computing wing, Amazon Web Services (AWS), which is the largest cloud computing provider. It's seeing strong demand for increased computing capacity for AI workloads. With this demand expected to rapidly increase over the next decade, this bodes well for AWS, which makes up the majority of Amazon's profits, helping drive the stock to new heights. Meta Platforms is developing its own in-house generative AI model, Llama. It has several uses for it, but the biggest is maintaining its role at the top of the social media world. Meta owns two of the biggest social media platforms, Facebook and Instagram, which generate most of their money through ad revenue. The company has integrated AI tools into its ad services and has already seen an uptick in interaction and conversion rates. This effect will become even greater as generative AI technologies improve, making Meta a strong stock pick for the next decade. Lastly is Alphabet. Many think Alphabet will be displaced by AI because it gets the majority of its revenue through Google Search, which is seen as a target for AI disruption. However, that hasn't happened yet, and Google Search continues to get larger, with revenue rising 12% in the second quarter. Part of its success can be attributed to the rise of its Search Overviews, which are a hybrid between a traditional search engine and generative AI. This feature has become popular and could be enough to keep Google on top in search, allowing it to achieve new heights over the next decade. Should you invest $1,000 in Nvidia right now? Before you buy stock in Nvidia, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Nvidia wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $668,155!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,106,071!* Now, it's worth noting Stock Advisor's total average return is 1,070% — a market-crushing outperformance compared to 184% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 13, 2025 Keithen Drury has positions in Alphabet, Amazon, Meta Platforms, Nvidia, and Taiwan Semiconductor Manufacturing. The Motley Fool has positions in and recommends Alphabet, Amazon, Meta Platforms, Nvidia, and Taiwan Semiconductor Manufacturing. The Motley Fool has a disclosure policy. 5 Artificial Intelligence (AI) Stocks to Buy and Hold for the Next Decade was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
6 minutes ago
- Yahoo
Prop B discussion hints at renewal question
Joplin council members and city officials are beginning talks on whether to try to renew the Proposition B sales tax because the police and fire pension fund it was put in place to address may close out several years earlier than expected. The half-cent tax approved by voters in 2019 addressed a low funding ratio in the Police and Firemen's Pension Fund. It is commonly called the pension tax. It was intended to bring the pension fund up to a funding level of 120% of benefits owed. It was projected that could take up to 12 years. But the pension plan's actuary recently projected that the plan could be fully funded, or reach the agreed upon 120% level of benefits owed, in early 2027. That would be five years earlier than the 12-year sunset given to fully fund pension obligations when the tax was proposed to voters. The actuarial report states that the plan's funded ratio as of Oct. 31, 2024, was at 90.1%. That percentage could fluctuate with market conditions, the city's contribution rate and other factors. Proposition B last year provided more than $8.6 million that was paid into the fund, which exceeded the actuarial recommended contributions for the year by more than $5.5 million, according to the actuary report. LAGERS In order to provide better retirement benefits at a lower cost to police officers and firefighters in the future, part of the Proposition B plan was to transition those employees and retirees who wished to move their coverage to the Missouri LAGERS pension plan and get them out of the city plan. LAGERS is the largest pension plan in the state for government employees. The city's finance director, Leslie Haase, said the final members of the pension plan are finishing up transitioning to LAGERS unless they opt to stay in the local pension fund. She intends to have a report on that status in September, she said. Council members discussed the handling of past sales tax campaigns for police and fire expenses at a work session Monday. Council member Ryan Jackson said of a Proposition B renewal, 'I think it's a great idea to keep that funding mechanism in place,' though he expressed concerns about going too far with campaign statements, such as those who said of Prop B that 'This is what is going to take care of these departments forever.' But the campaign gave voters a clear, strong message, he added. 'What I think gave that the resounding success is that it wasn't the mayor and city staff handing the rest of us, 'Here is the plan.' They said, 'We're here to give you some information. You guys figure it out.'' 'It kind of came down to three options. We did some public information gathering, working with the unions and department heads, and that's how we ended up with the public safety sales tax proposition and the council got the Chamber of Commerce to back it. I think it really made a difference and I want to make sure when we do this that we do it right and do everything we can.' The measure was promoted by the chamber with the slogan that it was 'A Better Plan for Joplin.' Mayor Keenan Cortez talked about the successful passage of the first half-cent public safety sales tax in 2004. It has funded the construction of new fire stations, the Public Safety Training Center, and the addition of needed firefighters and police officers to the city departments. 'I will also add that during that time in 2004 when we were working on that ... the city had come up with what was a pretty good plan and it looked it was going to be a long-term plan or solution to a problem that the city had for a while. And then 20 years happened. And there was a global pandemic, a recession in 2008, and a lot of things took place. ... I remember what we were paying police officers then, and it's almost double now. The costs of goods and services has almost gone through the roof' since that tax was approved. The mayor said he agrees that residents need to be involved in the process, 'but I caution to call it the solution, or the fix-all, or greatest next thing, because who knows what we're going to have 20 years from now. So, we can make the best plans we can right now, and I think Prop B renewal is one of the best plans we can do going forward, but I just caution that it is going to be end-all, fix-all' for public safety pay. Councilman Josh Bard said he agreed with the idea of getting a group of people to represent the proposal. Details on what the city would use a renewed Proposition B tax to fund were not discussed. Solve the daily Crossword
