Latest news with #HCPs
Yahoo
3 days ago
- Business
- Yahoo
Oracle bets on agentic AI and voice commands to differentiate new EHR system
Oracle has launched a new cloud-based, artificial intelligence (AI)-powered electronic healthcare record (EHR) system for ambulatory providers to differentiate from its peers in the US EHR space. Oracle Health EHR is built on the US multinational company's Oracle Cloud Infrastructure (OCI). Due to its AI underpinnings, healthcare providers (HCPs) can use voice commands with the new system, to call up information such as patients' recent lab results or current medications. Oracle said the AI agents embedded within its system can surface 'critical insights' and queue suggested actions for HCPs, thereby freeing them up to focus on their patients. According to Oracle, the system has been trained on clinical concepts, including conditions, lab results, and medications, meaning its embedded AI agents 'don't just interpret text', but also understand its clinical context.' The new system's rollout follows Oracle's $28.3bn acquisition of Cerner in 2021. Upon its acquisition, the Cerner held a 24% share in the US EHR market but was fast losing ground to its main competitor, Epic, which held a 45% US market share at the time. Seema Verma, executive vice president and general manager at Oracle Health and Life Sciences commented: 'When Oracle committed to transforming the healthcare industry, we knew we had to start with the EHR. 'While our competitors seem content with bolting features onto antiquated technology, we took on the enormous and highly complex challenge of creating an entirely new EHR, built in the cloud for the agentic AI era.' The launch of Oracle's EHR preceded the company's forging of a deal with Google parent company Alphabet for the deployment of Google's Gemini artificial intelligence models through Oracle's cloud computing services and business applications. While it remains to be seen, the new partnership could influence Oracle's mooted plans to expand the functionality of its EHR system throughout 2026. EHR data is a vital source, yet in the US, access and application of the data has long been viewed as a challenge. This is mainly due to the fragmented nature of data sharing provisions across the broader US healthcare system. However, this may be due for a shakeup. The US Centers for Medicare & Medicaid Services' (CMS') announced plans to establish a framework to simplify the exchange of healthcare data between patients and providers in July. The healthcare agency said it plans to develop digital health ecosystem, the CMS Interoperability Framework, to 'improve patient outcomes, reduce provider burden, and drive value'. The CMS said it plans to outline criteria for a voluntary secure data exchange to establish the framework, which will be accessible to health information networks and exchanges, EHR providers, and technology platforms. "Oracle bets on agentic AI and voice commands to differentiate new EHR system" was originally created and published by Medical Device Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Business Wire
6 days ago
- Business
- Business Wire
Trinity Life Sciences Launches Trinity Digital Affinity to Revolutionize HCP Engagement
WALTHAM, Mass.--(BUSINESS WIRE)-- Trinity Life Sciences, the leader in advisory, insights, and analytics for life sciences industries, today announced the launch of Trinity Digital Affinity, powered by DeepIntent (herein Trinity Digital Affinity), delivering unparalleled visibility into the digital behaviors of 3.5 M+ healthcare professionals (HCPs). This powerful new offering enables life sciences companies to refine strategies, personalize messaging, and uncover actionable opportunities to enhance HCP engagement. Uniquely robust and comprehensive, Trinity Digital Affinity data goes beyond what traditional agencies and third parties provide—enriching existing HCP profiles, bridging data gaps in new markets, and offering a competitive edge through deeper digital insights. 'Trinity Digital Affinity sets a new standard in how life sciences companies understand and engage with HCPs across digital touchpoints,' said Nancy Phelan, Senior Vice President of Customer Engagement at Trinity Life Sciences. 'With daily refreshes providing current insights into HCP digital activity, our platform ensures that brand strategies are grounded in near real-time trends. This recency empowers our clients with more actionable data and sharper, timely insights—enabling them to engage meaningfully and make more informed decisions in an increasingly digital world.' The launch further strengthens Trinity's Customer Engagement Orchestrator solution, which leverages AI-powered decision engines to coordinate interactions across both field and digital channels. Seamless integration with DeepIntent—the industry's leading healthcare demand-side platform— enables easy activation across digital channels and embeds campaign performance metrics directly into Trinity's ecosystem. This creates a closed-loop system that empowers real-time refinement, faster feedback cycles, and greater efficiency in omnichannel customer engagement strategies across Reps, MSLs, and digital channels. With Trinity Digital Affinity, clients can unify advanced audience segmentation, omnichannel orchestration, and channel mix optimization—all seamlessly activated through DeepIntent. Combined with Trinity's other unique data assets, this integrated approach empowers clients to move beyond broad targeting and get closer to true N=1 personalization. By simplifying operations and accelerating impact, Trinity continues to solidify its position at the forefront of digital innovation in life sciences, helping clients deliver the right message to the right HCP at precisely the right moment. 'Trinity is designing client-first solutions that meet the evolving needs of life sciences marketers, and we're proud to be the technology partner helping bring that vision to life,' said Jennifer Werther, Chief Solutions Architect at DeepIntent. 'By powering Trinity Digital Affinity, DeepIntent is equipping Trinity with the tools to unlock real-time insights, accelerate campaign performance, and empower clients to engage healthcare providers with greater speed and precision.' About Trinity Life Sciences With almost 30 years of expertise, a best-in-the-business team and unrivaled access to data and analytics, Trinity Life Sciences is a modern partner to companies in the life sciences industry. Trinity combines strategy, insights and analytics to help life science executives with clinical and commercial decision-making. Ultimately, we know that every decision our clients make impacts a life, and when we help our clients achieve their goals, the world benefits. To learn more about how Trinity is elevating the industry and driving evidence to action, visit About DeepIntent DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world's top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent's platform delivers measurable audience quality and script lift at scale. Learn more at
Medscape
07-08-2025
- Health
- Medscape
Sexual Health Is Overlooked in Breast Cancer Survivors
Sexual health after breast cancer treatment is a significant concern for many women, yet it is rarely discussed. In a recent online survey, survivors of breast cancer were specifically asked about this issue. Many survivors worry about their sex life after undergoing breast cancer surgery, radiation, chemotherapy, and endocrine therapy. Possible consequences include loss of sexual desire and urogenital symptoms such as vaginal dryness, reduced lubrication, and pain during intercourse. The 'Women's Insight in Sexual Health after Breast Cancer' (WISH-BREAST) study was based on an anonymous online questionnaire with 44 questions. Distributed via email and social media, the survey focused on concerns about sexual health, experiences in seeking information, available treatment options, and the role of social media. Nearly 90% Report Sexual Issues A total of 1175 participants took part in the survey (99.9% identified as women, with an average age of 47.5 years). Of these, 89.5% reported moderate-to-severe sexual issues due to changes in their sex life after breast cancer treatment. The most commonly reported problems were: Reduced sexual interest (85.8%) Vaginal dryness (78.2%) Reduced arousal (69%) Body image issues (60%) Dyspareunia (59.4%) Fatigue (46.1%) Difficulty achieving orgasm (41%) Seventy-two percent of respondents said these sexual problems had impacted their relationship with their partner. Lack of Information From Healthcare Providers (HCPs) Nearly three quarters of participants (73%) reported receiving no information about the potential effects on their sex life from their healthcare teams. Of the women who were informed, 71% raised the topic themselves. Fifty percent of respondents expressed dissatisfaction with how the issue was addressed in clinical practice. Social media was the most common source of information on this topic (80%), particularly accounts from healthcare professionals (71%). The survey also asked whether nonhormonal treatments for urogenital symptoms were recommended. Forty-five percent of respondents said 'yes.' The most recommended treatments were moisturizers and oils for vaginal dryness. Forty-seven percent had discussed vaginal hormones with their HCPs, and 28.7% had been prescribed them. Limited Healthcare Support The survey results highlight that concerns about sexual health are widespread among survivors of breast cancer but are rarely addressed by HCPs. Many women feel unsupported and turn to social media for information and help. The study's authors stress that healthcare professionals involved in breast cancer treatment need better training to proactively address sexual health concerns and offer adequate support. This story was translated from Coliquio.
Globe and Mail
17-07-2025
- Business
- Globe and Mail
OptimizeRx Sets Second Quarter 2025 Conference Call for August 7, 2025, at 4:30 p.m. ET
WALTHAM, Mass., July 17, 2025 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the 'Company') (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals (HCPs) and patients, will hold a conference call on Thursday, August 7, 2025, at 4:30 p.m. Eastern Time to discuss its results for the second quarter period ended June 30, 2025. The financial results will be issued in a press release prior to the call. OptimizeRx management will host the call, followed by a question-and-answer period. Details for the conference call can be found below: Please call the conference telephone number or log on to the web access link five minutes prior to the start time. A replay of the call will remain available for 12 months via the Investors section of the OptimizeRx website at About OptimizeRx OptimizeRx is a leading healthcare technology company that's redefining how life science brands connect with patients and healthcare providers. Our platform combines innovative AI-driven tools like the Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood Targeting (MNT) to deliver timely, relevant, and hyper-local engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes. Our commitment to privacy-safe, patient-centric technology ensures that every interaction is designed to make a meaningful impact, delivering life-changing therapies to the right patients at the right time. Headquartered in Waltham, Massachusetts, OptimizeRx partners with some of the world's leading pharmaceutical and life sciences companies to transform the healthcare landscape and create a healthier future for all.
Forbes
08-07-2025
- Business
- Forbes
How Women Can Drive Mission-Driven Marketing In Healthcare
Kamya Elawadhi is Chief Client Officer at Doceree. Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing number of women in leadership roles across industries, who are rewriting the rules of engagement through their efforts. And in marketing, in particular, the number of women in the field has been growing. In 2021, research by LinkedIn found that women made up about 66% of healthcare marketing roles in North America. As a woman in the healthcare digital marketing space, I've seen how leveraging the power of strategy and communication can redefine how marketers connect with healthcare providers (HCPs) and patients. With a focus on mission-driven strategies, a keen strategic vision and a constant commitment to innovation, I believe women leaders in this space have an opportunity to propel the sector forward. Let's explore the pivotal role women play in mission-driven marketing in healthcare and how we can continue making our impact felt. Understanding Mission-Driven Marketing But first, we need to understand what mission-driven marketing is. In healthcare, mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as improving patient outcomes and advancing welfare. Unlike traditional marketing strategies that focus heavily on profit generation and increasing brand visibility, mission-driven marketers put their energy into crafting campaigns that eventually lead to meaningful impact. Through mission-driven marketing, marketers can help deliver consistent messaging to health brands' audiences and enable pharma brands to build trust with patients and HCPs. Shaping Purpose-Driven Strategies To have the greatest impact, women marketing leaders should base their efforts around embedding mission-driven strategies within marketing campaigns, as well as fostering a culture of inclusivity. This can ensure contemporary marketing campaigns work toward achieving broader industry goals, such as improving medicine affordability and patient outcomes. Another important step is balancing business objectives with ethical considerations, as this can lead to campaigns that not only drive engagement but also work toward the idea of improving patient care. Women leaders can also champion data-driven approaches to measure the impact of mission-driven initiatives. For instance, teams can use analytics to track how marketing strategies are impacting medicine affordability. This blend of empathy and data-backed precision can empower marketers to create healthcare marketing strategies that are good for patients while offering greater results for healthcare brands. Relatable And Responsible Storytelling There's no denying that storytelling is at the core of mission-driven marketing efforts. Women within the healthcare marketing ecosystem can craft compelling narratives to humanize healthcare by focusing on real patient experiences. This can result in campaigns that resonate with audiences emotionally. I am increasingly seeing brand campaigns that share narratives highlighting resilience and hope. These campaigns prioritize key ideas such as consent and representation, ensuring no story is shared in an irresponsible manner. This, in turn, can make healthcare marketing more relatable. However, a key to delivering these campaigns effectively is empathy. This is especially important when tackling sensitive topics, such as mental health or chronic illness. Another important consideration when treading the murky waters of healthcare marketing is avoiding ethical pitfalls. The world of healthcare marketing is a tightly controlled space, with regulatory guidelines such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) offering a tight framework to work within. As such, it's important to stay informed about legal and ethical guidelines to create campaigns and stories that are responsible and compliant. Expanding Access and Engagement Many marketing teams are using AI- and machine learning-based tools to improve communication and target their messaging. By analyzing user data, women in marketing are well-positioned to create targeted campaigns that address specific health needs. Women also have an opportunity to lead the push for more inclusive digital platforms and develop campaigns focused on low-income or marginalized communities, including women. These campaigns can help break down barriers in healthcare, aligning with the mission of equitable healthcare access for all. Ultimately, I believe integrating technology and narrating stories in a humane manner will help make digital campaigns both impactful and inclusive. Overcoming Challenges: Navigating A Complex Landscape Despite their contributions, women in healthcare marketing can face complex challenges, including gender bias and resource constraints. Yet, I've seen women continue to work hard to drive forward mission-driven marketing campaigns and prioritize long-term impact over immediate profits. Moving forward, women can push for more support for social impact initiatives and use data to demonstrate a return on investment in terms of patient trust and brand loyalty. Along with this, consider mentoring the next generation of female marketers. This can help foster women's empowerment and support the sustainability of mission-driven marketing. The Future: Women Leading With Vision With emerging trends in healthcare such as value-based care aligning closely with the goals of mission-driven marketing, the future for the latter looks good, and I believe women are poised to take charge in such efforts. In the future, I expect to see more women experimenting with AI-driven campaigns and rising to executive roles. As a result, their influence will continue to shape healthcare marketing. By prioritizing mission over metrics, women can continue to redefine success and create brands that inspire trust and drive meaningful change. Despite challenges, women's resilience and vision are set to pave the way for a more inclusive, impactful future for healthcare marketing. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
