Big Announcement! Aamir Khan To Release All His Films On YouTube With Pay-Per-View Format
Aamir Khan announced that all his movies will be released on YouTube after their theatrical run via a pay-per-view model.
Aamir Khan had earlier announced that his film Sitaare Zameen Par would release on YouTube with a pay-per-view option. While this was a new model he wanted to experiment with, the actor has now hosted the media to announce that he has decided all his movies will be released on YouTube after completing their theatrical run.
Aamir Khan and his team launched a new YouTube channel a few months ago named Aamir Khan Talkies. Now, at an event, the actor revealed that he named the channel Aamir Khan Talking because he always intended to release his films on the platform.
'This was the reason why I did not give away the rights of my film Sitaare Zameen Par, as this plan was already in motion. Our plan is to release every film under the Aamir Khan Productions banner on YouTube, after they complete their theatrical run. Each movie will be available at a minimal cost of ₹100," said Aamir, while speaking about his channel that already has over three lakh subscribers.
The actor further shared that all his films made under his banner, Aamir Khan Productions, will be available on the YouTube channel under the same model. 'Lagaan, Dangal, Jaane Tu Ya Jaane Na, Taare Zameen Par, and all the films made under Aamir Khan Productions will be added to the YouTube channel," Aamir shared, and added that his father's movies will also be available on the channel. He clarified that there will be some free content available alongside the subscription model as well.
Aamir added that he wants this channel to become a platform for newcomers: 'If a young filmmaker makes a movie and we like the content, then we would like to help newcomers through our platform."
'There's a huge difference between the pay-per-view model and the subscription model. In the subscription model, the user is not buying my film specifically; they're paying for an entire content roster on the platform. As a creator, I'm willing to take a thousand steps for my audience but I wish my audience would take just one step for the film. The pay-per-view model mirrors the theatrical experience, and going forward, this model will continue on YouTube," he further shared while talking about how this model is different from taking subscriptions.
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