MAAP & HOKA Unite Cycling & Running in Limited-Edition Tecton X2
HOKAhas tapped a new partner outside of its running specialty, merging its vision for performance footwear withMAAP's cycling-centered ethos. Together, the Australian cycling brand and the ubiquitous running label have reimagined HOKA's Tectonic X2 with heightened aerodynamic aesthetics and design details borrowed from MAAP's distinct cycling wear.
Misha Glisovic, MAAP's Chief Creative Officer, commented, 'We're seeing more and more crossover between fashion and endurance sports, and that speaks to a broader desire to get outside and incorporate movement into our everyday lives.' Thomas Cykana of Global Collaborations at HOKA added, 'Our teams have come together as genuinely like-minded groups who appreciate the combined art & science that fuels running & cycling in the modern marketplace.'
Featuring HOKA's celebrated Tecton X 2 sole with a propulsive parallel carbon plate, the shoe is available in a signature 'limeade' colorway. Though the model is accented with pops of aqua on the interior, lime green on the laces and heel, and dark green on the outsole, the body is dominated by a neutral off-white, showcased on the cushioned midsoles, textile uppers, and sleek overlays.
HOKA hands the wheel to MAAP in this collaboration, allowing its hallmarks to stand out loud and clear. In addition to being woven into the neon-hued laces, MAAP's wordmark is also found on a purple strip above the toe box and insoles. Front and center of the lateral panel is a reflective stripe, mirroring a key detail incorporated into performance cycling shirts and shorts.
The HOKA x MAAP Tecton X2 will launch exclusively at MAAP stores on July 11, followed by a global release onMAAP.cc andHOKA.comon July 15 for $230 USD. MAAP also plans to host a series of community experiences on July 12 at select locations in Melbourne, Los Angeles, and Berlin.
See the gallery above for a closer look at the new Tecton X2 model.
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