Saudi Coffee Makes History with First Export to Europe
Tawuniya Al-Bon proudly exported its first premium, authentic Saudi-grown coffee shipment to Belgium, Eastern Europe this morning. This breakthrough shipment originates from the rich farms of Al-Dayer in Jazan, showcasing the Kingdom's commitment to sharing its agricultural treasures with the world. The development marks a significant step in positioning Saudi coffee in global markets, reflecting the country's thriving agricultural sector. A Milestone Event: The Saudi Int'l Coffee Exhibition 2025
This landmark export coincides with the Saudi International Coffee Exhibition 2025, which highlights the Kingdom's dedication to enhancing its agricultural exports. The strategic efforts align with Vision 2030, aiming to diversify the economy by promoting specialty coffee. This event serves not only as an exhibition but also as a platform for engaging international stakeholders.
Salman Al-Maliki, Chairman of Tawuniya Al-Bon, described the export as a culmination of extensive efforts by the Saudi government. Their initiatives have significantly supported coffee cultivation and elevated quality to meet international standards. Al-Maliki expressed gratitude for the leadership's continuous backing, which empowers coffee farmers in Jazan. Such unwavering support has driven this unprecedented achievement forward. A New Era: Expanding Global Reach
Al-Maliki confirmed plans to expand exports to Asia and North America, leveraging partnerships from the Saudi Coffee Exhibition 2025. The Saudi Coffee Company will open Jazan's first dedicated coffee production plant in Q2 2025, enhancing export capacity. With 1.2 million coffee trees slated for planting by 2026, the Kingdom aims to transform its coffee sector into a cultural and economic powerhouse. He emphasized the region's exceptional quality, showcasing the unique flavor profile of coffee grown in the Jazan Mountains. This distinctive variety has drawn increasing international interest and enthusiasm. A Bright Future for Saudi Coffee
Jazan's mountainous terrain nurtures the prized Khawlani bean, renowned for its unique flavor and aromatic profile, which has attracted global buyers. Over 2,500 farms in the region now cultivate these beans, supported by the Ministry of Environment's Sustainable Agricultural Rural Development Program. A SR72 million ($19.2 million) 'coffee city' project in Baljurashi will further advance processing technologies and large-scale cultivation.
The successful export marks a transformative milestone for the Saudi coffee industry. With ongoing government support and high-quality production, the future looks promising. As Tawuniya Al-Bon continues to lead this initiative, Saudi coffee is poised to capture the hearts of coffee lovers worldwide. Ultimately, this effort will significantly contribute to diversifying the Kingdom's economy and promoting its agricultural heritage.
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