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Gulf Insider
10 hours ago
- Business
- Gulf Insider
Saudi Arabia Drinks 36 Million Cups Of Coffee Daily, $320 Million Push To Boost Production
Coffee consumption in Saudi Arabia is booming at a pace that places the kingdom among the world's most caffeinated societies. Saudis now drink an estimated 36 million cups of coffee every day, according to the Saudi Restaurants and Cafés Association, in a market valued between $1.3 and $1.9 billion annually. The surge reflects more than taste. Coffee culture has become deeply embedded in Saudi daily life, powered by a youthful population — nearly 70 per cent of Saudis are under 35 — and by a dramatic expansion of cafés, from sleek international chains to local brands. As of mid-2024, Saudi Arabia's population is estimated at 35.3 million, with 19.6 million Saudi nationals and 15.7 million non-Saudis, providing context for the Kingdom's booming coffee consumption. The Ministry of Commerce said more than 61,000 business licences for cafés have been issued across the country, including 27,000 for traditional neighbourhood coffee shops. Top 10 countries that drink the most coffee per capita Finland: 4 to 5 cups per person daily; light roast filter coffee is most popular, and coffee breaks are legally mandated at work. Norway: Several cups daily, often black 'kokekaffe'; coffee is a staple of morning and social life. Iceland: A strong café culture despite its small population; coffee is drunk throughout the day, especially in colder months. Denmark: Coffee is tied to the lifestyle of hygge ; typically enjoyed with pastries during cozy gatherings. Netherlands: Coffee is served throughout the day, usually black or with a splash of milk, often offered to guests as a sign of hospitality. Sweden: Known for the fika tradition, where coffee is paired with something sweet; an important part of both work and family life. Switzerland: Espresso and café crème dominate; cafés are common gathering places paired with pastries or chocolate. Belgium: A mix of filter and espresso drinks; often served with chocolates or desserts in both social and business settings. Luxembourg: Influenced by French and German coffee styles, ranging from espresso to French press. Canada: The only non-European country in the top ten; coffee is a daily habit, often from Tim Hortons or brewed at home. Ahmed Al Kashqari, chief executive of the Saudi Restaurants and Cafés Association, said cafés now account for 16 percent of Saudi Arabia's food service sector, a space once dominated by restaurants. 'Coffee has become part of our lifestyle,' he said, noting that the sector continues to grow at an annual rate of more than 5 per cent. With 36 million cups consumed daily, this averages to roughly one cup per person per day, highlighting how deeply coffee culture has taken root across the Kingdom. Behind the explosion in consumption is a parallel push to build a domestic coffee industry. The Saudi Coffee Company, a subsidiary of the Public Investment Fund, has pledged nearly $320 million over the next decade to plant 5 million coffee trees by 2030. The initiative aims to increase local production from 800 tonnes a year to more than 10,000 tonnes, enhancing the country's role in a global coffee market valued at $270 billion in 2024 and projected to rise to $369 billion by 2030. Saudi Arabia's ambition is not only economic but also cultural: A bid to establish itself as a regional hub for specialty coffee while honoring the deep heritage of Arabian beans, particularly the prized Khawlani variety, nurtured for generations in the misty southern highlands. In a nation once wary of public café culture, the shift has been dramatic. Barnes, a Saudi chain, now operates more than 800 outlets, outpacing Dunkin' with more than 600 and Starbucks with more than 450. Other local names such as Kyan and Dr. Café are also expanding rapidly, showing that Saudi brands increasingly rival global giants on home turf. And for many young Saudis, cafés have become more than a place for a caffeine fix; they have become social hubs and cultural venues, hosting art shows, book readings, and business meetings. 'Cafés are no longer just about coffee, they're about community,' Al Kashqari said. How Saudis compare globally While Saudi Arabia's consumption is striking, it still falls short of the world's most avid coffee-drinking nations. In the United States, where coffee is an entrenched daily ritual, Americans consume around 517 million cups a day, roughly three cups per adult, according to the National Coffee Association. Finland, often topping global rankings, averages 4 to 5 cups per person per day, making it the heaviest coffee consumer per capita worldwide. By contrast, Saudi Arabia's 36 million daily cups translate to about 1 to 1.5 cups per person, still significant in a region historically dominated by tea. 'Coffee has always been part of the region's identity,' said Ahmed Al Kashqari of the Saudi Restaurants and Cafés Association. 'What's different today is the scale, and the fact that Saudi Arabia wants to be not just a consumer, but a producer with a voice in the global market.'
Arab News
30-06-2025
- Business
- Arab News
Saudi coffee brand JAZEAN featured in upcoming Monopoly edition
Saudi Coffee Company, a wholly owned subsidiary of the Public Investment Fund, has announced that JAZEAN, its flagship specialty coffee brand, is set to be featured in the Kingdom's first Monopoly board game, Riyadh Edition. The Monopoly Riyadh Edition was officially launched on June 26, at King Abdullah Financial District, Riyadh's innovation hub. JAZEAN's presence in Monopoly, the world's second most played board game after chess, showcases the brand's deep cultural relevance. Its inclusion recognizes JAZEAN's pivotal role in elevating Saudi Arabia's rich coffee heritage to the global stage through the brand's storytelling and premium specialty coffee blends. 'We are honored that JAZEAN has been selected to represent Saudi culture in association with a global household name like Monopoly,' said Mohammed Zainy, chief marketing officer of SCC. 'JAZEAN creates immersive experiences that connect people to the story, flavor, and hospitality of Saudi coffee, and this special edition of Monopoly offers a new platform to share that experience on a global scale.' The launch event celebrated Saudi Arabia's most notable landmarks, with the introduction of culturally significant icons featured in the game. Cultural symbols such as the dallah, the traditional Saudi coffee pot, along with visuals of Saudi coffee farms adorn the game board, providing players around the world a chance to explore and celebrate Saudi Arabia's rich heritage through its iconic architecture, cultural landmarks, and traditions. As Monopoly celebrates its 90th anniversary, this feature reflects the game's enduring impact around the world. Monopoly's different editions have seen more than 275 million copies sold in 37 languages in at least 103 countries. The board game's resonance across the GCC is clear, with over 98 million minutes of engagement recorded across regional editions. With the global board game market projected to exceed $22 billion by 2028, this collaboration with Monopoly provides JAZEAN and SCC with a powerful platform to reach new audiences and deepen cultural awareness.
Zawya
15-02-2025
- Business
- Zawya
Saudi Coffee Company strengthens partnerships at the PIF Private Sector Forum 2025
Saudi Coffee Company signs seven MoUs at the PIF Private Sector Forum 2025, reinforcing its role as an enable for Saudi Arabia's coffee industry through strategic partnerships with the private sector. RIYADH: The Saudi Coffee Company (SCC), a wholly owned subsidiary of the Public Investment Fund (PIF), announced the signing of seven strategic Memoranda of Understanding (MoUs) at the PIF Private Sector Forum 2025. These agreements reinforce SCC's commitment to advancing Saudi Arabia's coffee sector, fostering innovation, and strengthening private sector collaboration in alignment with PIF's economic diversification objectives. Speaking at the event, Khalid N. Abu Theeb, CEO of Saudi Coffee Company, said, 'The PIF Private Sector Forum 2025 provides an invaluable platform for fostering collaboration with the private sector. These strategic MoUs mark a significant milestone in SCC's mission to elevate Saudi coffee as a globally recognized premium product. By working closely with key stakeholders, we are ensuring a thriving and sustainable future for the Saudi coffee industry. Through these partnerships, we reaffirm SCC's role as a key enabler in Saudi Arabia's coffee ecosystem, ensuring shared success across the entire value chain through innovation, sustainability, and growth.' SCC marked the event by signing agreements with several key stakeholders across the coffee value chain. By enabling greater private-sector participation, SCC is fostering an environment that enhances collaboration and mutual growth. These partnerships, which aim to scale up production, also enhance sustainability, and promote Saudi coffee internationally, include: Innovation and Research: MoU with Shahia Food Company (Dunkin'): The Saudi Coffee Company and Shahia Food Company have partnered to explore potential collaboration opportunities, with a strong focus on research, innovation, and product development. The agreement also includes specialized training programs through the SCC Academy, aimed at enhancing barista expertise and elevating coffee preparation standards across the industry. MoU with Future Harvest: Recognizing the importance of technological advancement in coffee processing, SCC has signed an agreement with Future Harvest to explore freeze-drying technology. This collaboration will help enhance coffee preservation and maintain superior quality in processed beans. MoU with Ma'aden: A key milestone was achieved through SCC's agreement with Ma'aden, aimed at enhancing soil quality and developing specialized fertilizers tailored for coffee farming. The partnership will also involve knowledge-sharing initiatives, engagement with local suppliers, and collaboration on social responsibility projects supporting coffee-growing communities. Supply and Distribution: MoU with Alghanim Industries / Costa Coffee: SCC has entered a new collaboration with Alghanim Industries and Costa Coffee to enhance coffee bean production through local sourcing from SCC's new manufacturing facility. This agreement also includes product development initiatives, and a Free Zone partnership aimed at boosting international market access. MoU with Aani & Dani: Saudi Coffee Company has signed an agreement with Aani & Dani to collaborate on product development and coffee bean supply. This partnership will drive innovation in coffee offerings, leveraging high-quality Saudi coffee to create premium products for consumers. Infrastructure and Operations: MoU with Initial Saudi Group: SCC has inked a deal with Initial Saudi Group to provide facilities management services, ensuring the seamless operation of SCC's expanding infrastructure, including its coffee production and processing centers. MoU with Lawazem: To bolster supply chain efficiencies, SCC has secured a partnership with Lawazem for product supply and distribution. This agreement will improve market accessibility and enhance the availability of Saudi coffee across key domestic and international markets. -Ends- About Saudi Coffee Company (SCC) Saudi Coffee Company is a PIF-owned company tasked with re-energizing the Saudi coffee sector, from seed to cup, by empowering farmers, roasters, and café owners across Saudi Arabia. Its goal is to transform Saudi Arabia into one of the largest integrated coffee players in the world, securing a self-sufficient future for local industry while sharing Saudi Arabia's culture with the world.
Leaders
04-02-2025
- Business
- Leaders
Saudi Coffee Makes History with First Export to Europe
Tawuniya Al-Bon proudly exported its first premium, authentic Saudi-grown coffee shipment to Belgium, Eastern Europe this morning. This breakthrough shipment originates from the rich farms of Al-Dayer in Jazan, showcasing the Kingdom's commitment to sharing its agricultural treasures with the world. The development marks a significant step in positioning Saudi coffee in global markets, reflecting the country's thriving agricultural sector. A Milestone Event: The Saudi Int'l Coffee Exhibition 2025 This landmark export coincides with the Saudi International Coffee Exhibition 2025, which highlights the Kingdom's dedication to enhancing its agricultural exports. The strategic efforts align with Vision 2030, aiming to diversify the economy by promoting specialty coffee. This event serves not only as an exhibition but also as a platform for engaging international stakeholders. Salman Al-Maliki, Chairman of Tawuniya Al-Bon, described the export as a culmination of extensive efforts by the Saudi government. Their initiatives have significantly supported coffee cultivation and elevated quality to meet international standards. Al-Maliki expressed gratitude for the leadership's continuous backing, which empowers coffee farmers in Jazan. Such unwavering support has driven this unprecedented achievement forward. A New Era: Expanding Global Reach Al-Maliki confirmed plans to expand exports to Asia and North America, leveraging partnerships from the Saudi Coffee Exhibition 2025. The Saudi Coffee Company will open Jazan's first dedicated coffee production plant in Q2 2025, enhancing export capacity. With 1.2 million coffee trees slated for planting by 2026, the Kingdom aims to transform its coffee sector into a cultural and economic powerhouse. He emphasized the region's exceptional quality, showcasing the unique flavor profile of coffee grown in the Jazan Mountains. This distinctive variety has drawn increasing international interest and enthusiasm. A Bright Future for Saudi Coffee Jazan's mountainous terrain nurtures the prized Khawlani bean, renowned for its unique flavor and aromatic profile, which has attracted global buyers. Over 2,500 farms in the region now cultivate these beans, supported by the Ministry of Environment's Sustainable Agricultural Rural Development Program. A SR72 million ($19.2 million) 'coffee city' project in Baljurashi will further advance processing technologies and large-scale cultivation. The successful export marks a transformative milestone for the Saudi coffee industry. With ongoing government support and high-quality production, the future looks promising. As Tawuniya Al-Bon continues to lead this initiative, Saudi coffee is poised to capture the hearts of coffee lovers worldwide. Ultimately, this effort will significantly contribute to diversifying the Kingdom's economy and promoting its agricultural heritage. Short link : Post Views: 24
