Google's AI Shift: Travel Marketing Disruption Is Coming Fast
At Skift Research, we think travel leaders need to be a little Google-obsessed. It's one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry.
Google has been a critical part of the tourism marketing funnel for decades. Now, as the search giant reinvents itself for the AI era, the downstream impact on the entire travel industry could be dramatic.
Skift Research's latest research report – AI, Google, and the Shift from Keywords to Context in Travel – tracks how Google is embedding AI tools into its search platform and what it means for travel marketers.
In a 2023 study, Skift laid out four key areas where generative AI could impact the travel industry. We believed AI would first impact internal tools and customer support, and there have been a slew of product launches in those areas.
But we also predicted the most profound impact would be in search, though it would t
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Verge
19 minutes ago
- The Verge
Posted Jun 10, 2025 at 2:47 PM EDT 2 Comments / 2 New
Apple adding digital car key support for more automakers. According to 9 to 5 Mac, the company said during WWDC that it would soon support digital car keys from 13 additional vehicle brands, including Audi, Cadillac, Chevy, Hyundai, Kia, GMC, Volvo, Rivian, and others. That brings the total number of brands supported to 33. The keys are added to the Wallet app, and can be used to lock, unlock, and start the vehicle using technology like NFC, UWB, or BLE — depending on which are supported by the vehicle. Car Keys are coming to the Wallet app for 13 new vehicle brands soon - 9to5Mac [
Android Authority
20 minutes ago
- Android Authority
Android 16 wants to make your next phone trade-in process a lot faster
Joe Maring / Android Authority TL;DR Android 16 introduces a new 'Trade-in Mode' to make trading in your old phone a faster process. This feature allows technicians to quickly access device details and run diagnostics by bypassing the usual setup wizard. Activating Trade-in Mode ensures security by forcing a factory reset on the next reboot, preventing misuse. The Android 16 update is rolling out to Pixel devices today. While Google's official changelog is brief, the release is packed with new features. The update adds the groundwork for major features like Live Updates and App Functions, introduces much-needed options like Advanced Protection, changes how many apps look and behave, and makes several quality-of-life tweaks. One such tweak won't affect your day-to-day use, but it could noticeably speed up your next phone trade-in. Android 16 adds support for Trade-in Mode, a new feature that, according to Google, 'provides quicker access to key device details at the point of sale' and 'makes it faster to trade in a device, get a refund and upgrade.' Mishaal Rahman / Android Authority The company didn't share further details on how Trade-in Mode works, but we documented it extensively late last year. Essentially, Google is introducing a new command in Android 16 that technicians can enter on the first screen of the setup wizard. This command bypasses the usual setup process, allowing technicians to install or run their automated device diagnostics more quickly. To prevent this command from being used to bypass factory reset protection, activating Trade-in Mode sets a flag that forces a factory reset on the next boot. While Trade-in Mode won't save technicians a lot of time on each individual phone they inspect, those time savings can add up. The faster they can complete tests on one device, the quicker they can move on to the next. This should lead to faster trade-in evaluations, meaning you get your money or store credit sooner. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
Fast Company
24 minutes ago
- Fast Company
How FreePower is using AI to make data-driven decisions and fuel innovation
BY One of Fast Company's 2025 Most Innovative Companies, FreePower is changing the landscape of wireless charging. In this video, the company's director of operations, DJ Fotsch, discusses how Microsoft 365 Copilot has revolutionized the way his team sources components and analyzes information quicker than ever before. "
