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Skift
5 days ago
- Business
- Skift
State of Travel Report 2025 by Skift Research
This report is sponsored by Allianz Partners & Epsilon Welcome to Skift Research's State of Travel 2025 report There is an apocryphal ancient curse: 'May you live in interesting times'. We in the travel industry are certainly living through an interesting time for tourism in 2025. After a smooth take-off at the start of the year, the travel industry quickly hit turbulence as concerns about trade, tariffs, and policy weighed on the global economy. Make no mistake, the state of travel in 2025 remains strong. Our industry continues to grow. Travel has shown impressive resilience in a world tested by macroeconomic uncertainty and evolving consumer expectations. Then there is the pace of technology. Machine learning, once the gold standard for artificial intelligence is now table stakes. Travel technologists have gotten their footing with generative AI tools and are scaling LLMs even as we start to look forward to an agentic future. Changes in how businesses and consumers use AI could upend the long-established competitive landscape. Interesting times, indeed. Amid all these shifts, the consumer remains the north star. Travel is the most aspirational purchase in the world. The transition to an experiential economy continues and thousands of new travelers are emerging every day. But many questions remain. What is the next great travel experience? Where will the next wave of travelers come from? How will short-term rentals, airlines, and hotels adapt to shifting consumer priorities? How will sustainability pressures and the rapid adoption of technology reshape business models? Our State of Travel 2025 report is designed to be your reference handbook for navigating this evolving landscape. From proprietary consumer research and sector deep-dives to executive perspectives and market forecasts, we've assembled over 300 charts and insights covering nearly every corner of the industry. We hope this report helps you take these interesting times and turn them into a blessing, rather than a curse. Enjoy the report. What You'll Learn From This Report 300+ insights defining the state of travel in 2024 Proprietary and third-party data highlighting travel industry performance Consumer insights, sector deep dives, and executive perspectives Regional overviews of travel and tourism performance, based on proprietary Skift Research surveys and data Data-driven insights on the current state of all travel sectors: airlines, hotels, short-term rentals, online travel, traditional travel agents, multi-day tour operators, tours and activities, cruise, and car rental Insights into the economic climate as well as major travel trends including the impact of AI, experiential travel, business travel, luxury travel, and sustainability. Skift Research provides proprietary research, analysis, and premium data tools for travel industry professionals and their teams. Our team uses financial and economic analysis and proprietary survey data to support qualitative observations and travel-focused forecasts. We work with over 25 data partners from across the travel industry to provide timely insights into the performance of sectors and countries. View Skift Research subscription plans for individuals or groups. More Skift Research
Skift
5 days ago
- Business
- Skift
State of Travel 2025
The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination. Report Overview Welcome to Skift Research's State of Travel 2025 report There is an apocryphal ancient curse: 'May you live in interesting times'. We in the travel industry are certainly living through an interesting time for tourism in 2025. After a smooth take-off at the start of the year, the travel industry quickly hit turbulence as concerns about trade, tariffs, and policy weighed on the global economy. Make no mistake, the state of travel in 2025 remains strong. Our industry continues to grow. Travel has shown impressive resilience in a world tested by macroeconomic uncertainty and evolving consumer expectations. Then there is the pace of technology. Machine learning, once the gold standard for artificial intelligence is now table stakes. Travel technologists have gotten their footing with generative AI tools and are scaling LLMs even as we start to look forward to an agentic future. Changes in how businesses and consumers use AI could upend the long-established competitive landscape. Interesting times, indeed. Amid all these shifts, the consumer remains the north star. Travel is the most aspirational purchase in the world. The transition to an experiential economy continues and thousands of new travelers are emerging every day. But many questions remain. What is the next great travel experience? Where will the next wave of travelers come from? How will short-term rentals, airlines, and hotels adapt to shifting consumer priorities? How will sustainability pressures and the rapid adoption of technology reshape business models? Our State of Travel 2025 report is designed to be your reference handbook for navigating this evolving landscape. From proprietary consumer research and sector deep-dives to executive perspectives and market forecasts, we've assembled over 300 charts and insights covering nearly every corner of the industry. We hope this report helps you take these interesting times and turn them into a blessing, rather than a curse. Enjoy the report. This report is sponsored by Allianz Partners & Epsilon If you are not a Skift Research subscriber, please visit this page instead
Skift
5 days ago
- Business
- Skift
Biggest Aviation Markets – and the Sectors Driving the Most Growth
The global airline sector is in a growth phase, with annual revenue on pace to reach $1 trillion, driven by strong leisure demand and the significant rebound of business travel. Skift Research's latest deep dive into the global airline sector reveals an acceleration of several key trends: Leisure travel accounts for over half of global airline revenue, business travel is nearing pre-pandemic highs, and the shift toward premium cabins has picked up. Online channels dominate ticket sales, while regional trends point to the Americas leading in overall revenue and Asia-Pacific gaining fast — all detailed in Global Airline Sector Market Estimates 2025. Global revenue is heading toward the $1 trillion mark – we project $949 billion by 2026. The Americas Leads, Asia-Pacific Is on the Rise Of all the major regions,
Skift
6 days ago
- Business
- Skift
What AI and Tech Disruption Means for Travel Jobs
The travel industry is once again standing at the edge of a major technological transformation. Just as the rise of online booking platforms redefined travel agencies in the early 2000s, the advent of AI, particularly agentic and generative AI, may soon redraw the talent landscape across the travel sector. To get a better understanding of how the latest developments in AI are affecting employment in the travel industry particular, Skift Research undertook an analysis of government employment data to see what we could learn from past technological disruptions, and what upcoming shifts we can anticipate in the near future. Travel's Tech Gap and the Catch-Up Potential Despite travel's rapid digitalization over the past two decades, the sector remains surprisingly light on tech talent. Computer-related roles, such as software engineers and web developers, comprise only 0.25% of travel jobs in the U.S., according to Bur
Skift
7 days ago
- Business
- Skift
How AI and Tech Disruption Could Impact the Travel Workforce
The travel industry is once again standing at the edge of a major technological transformation. Just as the rise of online booking platforms redefined travel agencies in the early 2000s, the advent of AI, particularly agentic and generative AI, may soon redraw the employment map across the travel sector. To get a better understanding of how the latest developments in AI are affecting the travel workforce in particular, Skift Research undertook an analysis of government employment data to see what we could learn from past technological disruptions, and what upcoming shifts we can anticipate in the near future. Travel's Tech Gap and the Catch-Up Potential Despite travel's rapid digitalization over the past two decades, the sector remains surprisingly light on tech talent. Computer-related roles, such as software engineers and web developers, comprise only 0.25% of the travel workforce in the U.S., according to Bureau o
