Radico teams up with SRK, Nikhil Kamath for spirit venture; to invest Rs 40 cr
PTI
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Mumbai, Aug 12 (PTI) Spirit maker Radico Khaitan on Tuesday announced 'D'YAVOL Spirits", a new venture with actor Shah Rukh Khan, his son Aryan, and Zerodha brokerage's Nikhil Kamath.
Radico Khaitan said it will invest Rs 40 crore for a 47.5 per cent stake in D'YAVOL BV and D'YAVOL India, and be the largest shareholder, as per an exchange filing.
Shah Rukh Khan had launched D'YAVOL as a luxury brand with his son Aryan.
The new venture will rely on Radico's distribution and marketing, and D'YAVOL team's creative abilities, and will launch a luxury tequila soon.
Abhishek Khaitan, the managing director of Radico Khaitan, said this is a long-term investment for the company in the luxury spirits segment.
Khan said the partnership is seeking to build something 'bold, relevant and future-facing", while his son Aryan said the ambition is to build a brand which 'lives in culture".
The brand intends to compete anywhere in the world, Kamath said, adding that premium alcohol is no longer defined by geography. PTI AA TRB TRB
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August 12, 2025, 22:15 IST
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