DHS Secretary Kristi Noem announces new ad campaign
In a Monday night post on X, DHS Secretary Kristi Noem introduces herself and thanks President Trump for securing the border. She then tells anyone 'considering entering the United States illegally – don't even think about it.' The ads will run on radio, television, and even social media, according to the DHS website.
An immigrant's role in agriculture
There are two versions of the DHS advertisement: a domestic version that will air across America, and an international version that will air in 'multiple' countries.
In the domestic ad, Noem says that President Trump 'has a clear message for those that are in our country illegally.'
'Leave now. If you don't, we will find you and we will deport you. You will never return,' Noem says in the ad.
She also criticizes 'weak politicians' who 'left our borders wide open.'
This is not the first time Kristi Noem has made herself the star of a government-funded ad campaign. Starting in 2023, Noem played a plumber, dentist, State Trooper, and more in the 'Freedom Works Here' series of nine advertisements while governor of South Dakota. The campaign also included South Dakota sponsoring a bottom-ranked NASCAR team. State lawmakers questioned the use of $5 million of state funds for the campaign in November of 2023. However, reporting by the South Dakota Searchlight in April 2024 found that number to be closer to $9 million.
There is not a lot of hard data to justify a multi-million dollar workforce campaign. According to the Freedom Works Here website, about 11,400 workers are interested in moving to South Dakota, with about 3,000 getting assistance through the workforce development program. According to the state's Department of Labor and Regulation, South Dakota's workforce grew 1.1% from December 2023 to December 2024; or an increase of about 6,000 people.
Another ad campaign gained South Dakota national attention with social media users riffing on the slogan 'Meth. We're on It.' Then Governor Noem defended the $1.4 million campaign, saying the purpose was to raise awareness and the slogan accomplished that. The 2019 'Meth. We're on It' campaign was Noem's first ad campaign as newly-elected governor.
Call to Freedom supporting bill to raise marriage age in South Dakota
Noem faced another advertisement-related controversy when she posted a video to her personal social media accounts promoting a Texas-based dentist that fixed her teeth. The video went up on March 11, 2024. By March 14, Noem and the dentistry faced a lawsuit by a consumer advocacy group. The Governor, her office, and the dentistry mentioned in the video did not respond to questions about the influencer-style ad and if Noem was compensated in any way.
The international ad campaign is the latest action by Secretary Noem that has drawn criticism. During her first week, Noem donned an ICE bullet-proof vest and tagged along with agents conducting illegal immigration raids in New York City. Critics said that Noem was there merely for publicity. Meanwhile, state and city leaders said the raids were part of months-long routine investigations, and not new efforts to crackdown on illegal immigration.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Washington Post
12 minutes ago
- Washington Post
House Democrat demands answers on deal to return MS-13 leaders to El Salvador
A key congressional Democrat is demanding answers from the Trump administration about a deal it reportedly struck with El Salvador's president to send him several MS-13 gang leaders held in the United States, alleging it may have compromised several ongoing investigations and national security. Citing media reports of that agreement, Rep. Robert Garcia of California, the top Democrat on the House Oversight Committee, asked in a letter Monday to know what role President Nayib Bukele's demands for the MS-13 leaders played in his willingness to take in more than 200 Venezuelan immigrants deported from the U.S. this year. The migrants' transfer to a notorious gang prison in El Salvador has become one of the most controversial episodes of President Donald Trump's mass deportation effort. Garcia also asked Attorney General Pam Bondi, Secretary of State Marco Rubio and Homeland Security Secretary Kristi L. Noem whether any of those MS-13 bosses had information that would have aided U.S. efforts to dismantle their criminal organization, one of the world's most deadly, or to investigate corruption within Bukele's own government. The administration's apparent willingness to give in to Bukele's demands 'not only undercuts ongoing federal investigations but also threatens U.S. national security,' Garcia wrote in the letter, a copy of which was obtained by The Washington Post. 'If true, this surreptitious deal struck by the Trump administration has profound implications for the integrity of the United States justice system and national security,' Garcia wrote. 'The Committee demands to understand whether U.S. officials facilitated the repatriation of MS-13 leaders to prevent them from cooperating with American prosecutors.' The gang leaders sought by Bukele were charged in a pair of cases playing out in federal court on Long Island that U.S. government officials have described as 'the highest-reaching and most sweeping indictments targeting MS-13 and its command and control structure in U.S. history.' The indictments alleged that many of the accused had been directly involved in negotiating a truce with unnamed members of Bukele's government to tamp down public gang killings in El Salvador to help the president's party win a supermajority in the country's legislature in 2021 midterm elections. In exchange, Salvadoran officials offered the gang leaders cash and other perks, including improved prison conditions, control of territory and a commitment that El Salvador would deny requests to extradite them to face prosecution in the U.S., according to one of the indictments. 'In effect,' Garcia wrote in his letter Monday, 'the Salvadoran government traded criminal impunity for political gain.' In one instance, outlined in U.S. court filings, 'high-level Salvadoran government officials' personally escorted one of the leaders sought by the U.S. from a Salvadoran prison, housed him in a luxury apartment, provided him with a gun and then drove him to the Guatemalan border to be smuggled out of the country. That man — Elmer Canales Rivera, also known as 'Crooks' — was later apprehended in Mexico and sent to the United States in 2023. He and the other MS-13 leaders are incarcerated in New York, awaiting trial on an array of narcoterrorism charges. Prosecutors have said Canales Rivera was one of the lead negotiators of MS-13's alleged deal with the Bukele government. His eventual trial in New York is likely to include evidence about those talks that could prove politically damaging to Bukele in El Salvador. Reuters reported in late 2021 that U.S. authorities under the Biden administration had also been preparing indictments against two senior Bukele administration officials, accused of spearheading the alleged secret deal with the gang. Bukele has denied any cooperation between his government and MS-13. His ambassador in Washington, Milena Mayorga, said in March that Bukele's request for the gang leaders to be returned to El Salvador was 'a question of honor.' So far, the Trump administration has sent back only one of the requested MS-13 leaders: César Humberto López Larios, known as 'Greñas,' 'Shock' in Spanish. The Justice Department sought dismissal of its charges against him in March, and four days later, he was flown out of the country along with the first Venezuelans sent to El Salvador as part of the deal between the Trump and Bukele administrations. Weeks later, prosecutors moved to drop their case against a second man — Vladimir Arévalo Chávez, a gang member known as 'Vampiro' — citing 'sensitive and important foreign policy considerations' and 'geopolitical and national security concerns.' But that dismissal has been held up for months by U.S. District Judge Joan M. Azrack, who has questioned what role the alleged agreement between Bukele and the Trump administration has played in prosecutors' request. Arévalo's attorneys say they fear their client will 'returned to El Salvador and be silenced by Bukele's administration there.' 'My life is in very danger if I'm deported,' Arévalo wrote in a letter to the judge last month. 'In my case, I will be tortured and desposed [sic] of.' The Justice Department has declined to comment on its decisions to drop charges against López Larios and Arévalo or say whether it intends to send back any of the other MS-13 leaders Bukele demanded, including Canales Rivera. Garcia, in his letter Monday, asked the Trump administration to respond to his inquiries by early next month.
Yahoo
29 minutes ago
- Yahoo
Trump tariffs backfiring on US textile exporters — what it could mean to America's manufacturing 'bounceback'
In January, President Donald Trump declared 'tariffs' to be 'the most beautiful word,' adding that his sweeping tariff plan would 'bring our country's businesses back.' But Jeff Bowman, CEO of Colorado-based Cocona Labs, doesn't see that happening in his own industry — textiles — or manufacturing in the U.S. more generally. Don't miss Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how I'm 49 years old and have nothing saved for retirement — what should I do? Don't panic. Here are 6 of the easiest ways you can catch up (and fast) Robert Kiyosaki warns of a 'Greater Depression' coming to the US — with millions of Americans going poor. But he says these 2 'easy-money' assets will bring in 'great wealth'. How to get in now Like Trump, he attended the Wharton School of Business, but told Bloomberg he suspects the president skipped the tariff class. 'The empirical history shows that when you impose tariffs, the net effect is that you reduce the amount of business that takes place,' he said. 'And we're seeing that happen already. Costs go up, consumers pay the price eventually.' Bowman is already experiencing it. Textiles in turmoil Cocona Labs produces a compound used in sustainable thermoregulation fabrics, but doesn't manufacture the fabrics themselves. Instead, the company ships batches of the compound to manufacturers around the world that produce the finished fabrics and products — from high-performance sports apparel to bedding. In turn, those countries export the textiles and fabrics back to the U.S. or sell them to their own domestic consumers. The problem is, the manufacturers are all in countries like China that Trump has hit with tariffs. In turn, those countries have imposed reciprocal tariffs on U.S. products — like Cocona Labs' compound. Stay in the know. Join 200,000+ readers and get the best of Moneywise sent straight to your inbox every week for free. Trump's tariffs and other countries' counter-tariffs are eating into Bowman's bottom line — making it tougher to keep costs down. In July, his company shipped a batch of the compound to China and absorbed 10% of the 16.5% tariff imposed on the product by China. 'That's not sustainable for us,' he said. 'Long term, we'd have to raise our prices. When we raise our prices, it will ultimately affect the amount of volume that's being sold. So it's not good.' Research suggests it's not good for consumers in the U.S. or abroad, raising prices for everyone and reducing sales. A 2024 Federal Reserve Board study found that the tariffs Trump imposed on other countries in his first term led to retaliatory taxes on U.S exports, 'hitting demand for the goods in many cases.' No bounceback yet Meanwhile, Trump's promised domestic manufacturing boom has yet to materialize. Certainly it hasn't boomed in Bowman's line of work. As the New York Times reports, the U.S. textile sector only employs a third of the 1.5 million Americans it once did. More generally, the manufacturing sector has actually shrunk in Trump's second term. The Institute for Supply Management (ISM) reports that U.S. manufacturing 'contracted in July for the fifth consecutive month,' along with employment in the industry, down for the sixth straight month. The Wall Street Journal notes while some companies are investing in U.S-based production — like Apple, which has committed $600 billion over the next four years — most companies won't make a capital commitment to set up a factory in the U.S. amid an ever-changing tariff landscape. With only 8% of the American workforce employed in manufacturing, economist and Harvard professor Robert Lawrence told CNN that the the sector will not be returning to the glory days of the late 1970s. 'These industrial and trade policies look like they were designed by an 80-year-old man who has nostalgia for the past when manufacturing was a real driver of employment opportunities,' he said of Trump's tariffs. What to read next Want an extra $1,300,000 when you retire? Dave Ramsey says this 7-step plan 'works every single time' to kill debt, get rich in America — and that 'anyone' can do it Here are 5 simple ways to grow rich with real estate if you don't want to play landlord. And you can even start with as little as $10 Rich, young Americans are ditching the stormy stock market — here are the alternative assets they're banking on instead Here are 5 'must have' items that Americans (almost) always overpay for — and very quickly regret. How many are hurting you? This article provides information only and should not be construed as advice. It is provided without warranty of any kind. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
31 minutes ago
- Yahoo
Ex-IDF Maj.-Gen.: 'To fully dismantle Hamas, conquering last safe havens is non-negotiable'
'One of the things that history teaches us about fighting against terrorist groups is that their 'safe haven' must be destroyed, the site where they can regroup and plan their next moves.' The two areas that the IDF hasn't fully entered and removed Hamas infrastructure from are the refugee camps along the southern corridor, and Gaza City, Maj.-Gen. (res.) Yaakov Amidror explained in a conversation with The Jerusalem Post on Sunday. 'One of the things that history teaches us about fighting against terrorist groups is that their 'safe haven' must be destroyed, the site where they can regroup and plan their next moves,' he explained. Amidror is a senior fellow at the The Jerusalem Institute for Strategy and Security (JISS) and the Washington-based Jewish Institute for National Security of America (JINSA). The massive problem facing this military plan is that that is where most of the Palestinian population is, in humanitarian areas in some cases, and simply trying to survive - and is likely where the hostages are being held as well. If the IDF's goal is to truly dismantle and defeat Hamas, these are the sites it needs to conquer, he added. Israel's new initiative to seize Gaza Israel said earlier this month that it intended to launch a new offensive to seize control of northern Gaza City, the Strip's largest urban center. The plan has raised international alarm over the fate of Gaza, which is home to about 2.2 million people. The war began when Hamas led a massacre attack on southern Israel on October 7, 2023, killing 1,200 people and taking 251 hostages. Hamas continues to hold 50 hostages in underground tunnels. Israel set out to dismantle Hamas's military and civilian control over Gaza. Per Hamas-run Gaza health authorities, the assault against Hamas killed over 61,000 Palestinians. It has also caused a hunger crisis, internally displaced most of Gaza's population and left much of the enclave in ruins. Amidror explained that these two areas are ones that Hamas exerts control over like it did before the war. The emphasis here is control over both above-ground infrastructure and below-ground, i.e. the vast tunnel network. 'This means that they are actually still in charge in these areas - military and civilly,' said Amidror. Hamas 'had immunity because Israel was careful not to hurt the hostages,' said Amidror, adding that the working assumption is that all the homes there are all booby-trapped - like they were in Rafah and Khan Yunis. 'This war is extremely difficult, and joins historic wars in that terrorists are fighting amongst their countrymen, which makes it so much harder for the IDF to separate civilians from military targets,' explained Amidror. 'Those who encourage Israel not to harm civilians are essentially asking Jerusalem not to fight at all,' he said. Solve the daily Crossword
