How Kylie, Kendall Jenner, Bad Bunny and Timothee Chalame score seats in Knicks coveted Celebrity Row at MSG
The hottest celebrity ticket in New York right now isn't a new club or buzzy restaurant.
A-listers Timothee Chalamet, girlfriend Kylie Jenner, her supermodel sister Kendall Jenner and Bad Bunny were all crammed into the aptly named Celebrity Row at Madison Square Garden Monday night for the Knicks-Celtics matchup.
Cardi B also appeared at the crucial Game 4 of the 2025 Eastern Conference semifinals debuting her new PDA packed romance with New England Patriots wide receiver Stefon Diggs.
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'It's the biggest names in the front row,' an insider familiar with obtaining celebrity row seats for their top tier clients told The Post.
14 A-listers Timothee Chalamet, girlfriend Kylie Jenner (right) and her supermodel sister Kendall Jenner (right) were all crammed into the aptly named Celebrity Row at Madison Square Garden Monday night for the Knicks-Celtics matchup
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14 Cardi B sat in Celebrity Row at Madison Square Garden for Game 4 of the 2025 Eastern Conference semifinals debuting her new PDA packed romance with New England Patriots wide receiver Stefon Diggs.
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14 'It's the biggest names in the front row,' an insider familiar with obtaining celebrity row seats for their top tier clients told The Post. 'The only reason why Stefon Diggs was sitting there was because he's dating Cardi B. Typically he wouldn't be there unless he was with a bigger name.'
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14 A source close to MSG told The Post celebrities are chosen 'based on their board approval and level of popularity' that resonates with the Knicks fan base.
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'B-list tends to be harder,' the source said, noting Diggs as an example.
'The only reason why Stefon Diggs was sitting there was because he's dating Cardi B. Typically he wouldn't be there unless he was with a bigger name,' the insider said.
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Then, of course, alongside them in the most coveted seats in the house were die-hard fans and regulars like Spike Lee, Ben Stiller and Tracy Morgan.
The subtle secrets to the art of balancing who exactly sits where in the coveted six to eight front-row seats — for example, Kendall and Bad Bunny are exes, Kylie's on-off pal Jordyn Woods was also in the area — has remained under lock and key, until now.
14 The biggest ticket in to Celebrity Row is being a huge fan, like Chalamet and Spike Lee, both of whom showed their Knicks pride for Monday's game.
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14 Chalamet sweetly shared a throwback photo of himself at age 14 with then-Knicks star Amar'e Stoudemire.
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14 The 'A Complete Unknown' star also shared a current photo with the former power forward and center on Monday celebrating the big Knicks win.
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Firstly, the seats can't just be bought. Celebrity Row is invite only.
A source close to MSG told The Post celebrities are chosen 'based on their board approval and level of popularity' that resonates with the Knicks fan base.
'Kylie's dating Timothee Chalamet. He's a hot celebrity right now. They're the hot commodity,' the insider told The Post of how the two made the very front.
'Kendall's the star model whose on everything. People want to see them,' the insider said.
14 According to the source close to MSG, the loyalty showed by Morgan, Stiller and Chalamet has allowed them priority access to Celebrity Row.
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14 Being a huge fan, like Fat Joe, is one way to get a better chance of sitting in Celebrity Row.
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14 Knicks fans outside of MSG celebrated the big win Monday. The source close to MSG told The Post others considered for the Celebrity Row roster include top tier A-listers, former athletes from New York and former Knicks.
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Once someone is chosen they have to pay for their spot, but sources said prices are comparable to ordinary tickets in the area.
The source close to MSG told The Post others considered for the Celebrity Row roster include top tier A-listers, former athletes from New York and former Knicks.
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The biggest ticket in? Being a huge fan. According to the source close to MSG, the loyalty showed by Morgan, Stiller and Chalamet – who sweetly shared a throwback photo of himself at age 14 with then-Knicks star Amar'e Stoudemire alongside a current photo with the former power forward and center – all help them make the cut.
Other well-known long-time Knicks fans like Chris Rock, Mariska Hargitay, Justin Tuck, Fat Joe, Victor Cruz, Carmelo Anthony, Clyde Frazier, Patrick Ewing, Bill Bradley, Edie Falco, Michael J Fox and Steve Schirripa also regularly make it to front.
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14 Kylie's on-off pal Jordyn Woods was also in the Celebrity Row area at Monday's Knicks game.
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Being mega famous and giving back also help. Indeed, stars who participate in MSG's Garden of Dreams Foundation, a non-profit that provides networking, mentoring and educational opportunities to young people facing illness or financial challenges are top of mind for Celebrity Row, according to the MSG source.
Former Knicks PR chief and media consultant Joe Favorito told The Post if you don't bleed blue and orange — you're not getting onto Celebrity Row, no matter how famous.
'In Boston Dana White was sitting with a Celtics jersey – you wouldn't see him in Celebrity Row. You can be sitting other places if you're rooting for the opposing team, but it's not like you're going to get access if you're not wearing orange and blue.'
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14 Being mega famous and giving back to the community also help big stars get to the coveted Celebrity Row. Indeed, stars who participate in MSG's Garden of Dreams Foundation, a non-profit that provides networking, mentoring and educational opportunities to young people facing illness or financial challenges are top of mind for Celebrity Row, according to the MSG source.
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Unwritten rules
Once stars make it to the coveted courtside, they know to be on their best behavior — and their reps will typically make them aware that the world is watching.
'It's about being an adult — you might partake in a beverage, but you're not going to get smashed while sitting front row at the game,' the insider familiar with obtaining celebrity row seats told The Post.
'I say [to my clients] 'you're probably going to be on television because you're sitting in front row. Someone is going to highlight and see you – don't pick your nose!'
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14 Stars seated in Celebrity Row know to follow unwritten rules — behaving while court side.
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14 'They know they're sitting front row at a pretty big game. All eyes can be on them,' the insider said of stars sitting in Celebrity Row.
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'They know they're sitting front row at a pretty big game. All eyes can be on them.'
If you don't make Celebrity Row, the next best thing is shelling out for court side.
'Find some master of the universe selling his two seats — and be prepared to pay up. There were tickets for $30,000 Monday for the first few rows,' Favorito told The Post.
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