lululemon Expands International Presence with First Store Opening in Italy
VANCOUVER, British Columbia — lululemon (NASDAQ:LULU) continues to grow its international footprint with the upcoming launch of its first store in Italy, which will be opening in the heart of Milan's iconic shopping district on Saturday, July 19, 2025. Located at Vittorio Emanuele II 24/28, the new store will introduce lululemon's innovative athletic apparel and accessories to the Italian market, furthering the brand's vision to unlock greater possibility and wellbeing for all.
Article content
Article content
The Milan store's full concept will span approximately 5,700 square feet across two floors, offering a thoughtfully curated environment for guests with distinct spaces dedicated to lululemon's signature technical innovations. The two floors will showcase the brand's men's and women's collections – all designed through the lens of high-performance, high-style to support a wide range of activities including yoga, running, training, tennis, and golf.
Article content
Paying homage to Italy's rich design heritage, the store is expected to feature a locally inspired architectural concept that blends traditional craftsmanship with contemporary materials. A standout feature of the new store is anticipated to be the lululemon Glide sculptural façade – a striking visual expression of movement and form. The custom 3-D printed installation is set to draw inspiration from lululemon's iconic Define Jacket pattern, and its flowing geometry is designed to expand and move across the storefront, emulating the properties of fabric on an architectural scale.
Article content
In line with lululemon's omni-channel vision, the Milan store aims to offer a fully integrated guest experience. Guests can enjoy seamless access to the brand's full range via the Endless Aisle BBR (Back Back Room) solution, which is designed to help ensure availability of product beyond what is stocked in-store.
Article content
International visitors will benefit from Global Blue Tax-Free Shopping, further enhancing the guest experience in one of Europe's most popular tourist destinations.
Article content
Strategic Growth Across EMEA
Article content
The Milan store opening marks a significant step in lululemon's international expansion. The brand already operates stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. Entering Italy is part of lululemon's broader Power of Three ×2 growth plan, which aims to quadruple international revenue from 2021 levels by year-end 2026.
Article content
Building Community
Article content
lululemon is grounded in product innovation, guest experience, and a deep commitment to building meaningful connections. In Milan, the brand expects to engage with the local community through a series of activations planned throughout the year, which may include partnerships with local studios, run clubs, and a new ambassador program. These initiatives are intended to reflect lululemon's holistic approach to wellbeing – supporting the physical, mental, and social health of the community it serves.
Article content
About lululemon
Article content
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, tennis, golf, and other activities. It creates transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with athletes in local communities around the world for continuous research and product feedback. For more information about lululemon's Milan opening and latest product collections, visit eu.lululemon.com or follow @lululemoneurope on social media.
Article content
Forward-looking statements:
Article content
This press release contains forward-looking statements, which reflect lululemon's current expectations and plans. These statements are subject to various risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Factors that could affect our future performance are included in our filings with the Securities and Exchange Commission, including our most recent reports on Forms 10-K, 10-Q, and 8-K. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this release.
Article content
Article content
Article content
Article content
Article content
Article content
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CBC
an hour ago
- CBC
Trump says U.S. strikes framework trade deal with EU that puts blanket 15% tariff on bloc
The United States has struck a framework trade deal with Europe, U.S. President Donald Trump announced on Sunday, averting a spiralling row between two allies who account for almost a third of global trade. The deal, which includes a 15 per cent tariff on EU goods entering the U.S. and significant EU purchases of U.S. energy and military equipment, may bring welcome clarity for EU companies. However, the baseline tariff of 15 per cent could be seen by many in Europe as a poor outcome compared to the initial European ambition of a zero-for-zero tariff deal, although it is better than the threatened 30 per cent rate. The announcement came after European Commission President Ursula von der Leyen travelled to Scotland for talks with Trump to push a hard-fought deal over the line. Trump, who is seeking to reorder the global economy and reduce decades-old U.S. trade deficits, has so far reeled in agreements with Britain, Japan, Indonesia and Vietnam, although his administration has failed to deliver on a promise of "90 deals in 90 days." Trump has periodically railed against the European Union, saying it was "formed to screw the United States" on trade. His main bugbear is the U.S. merchandise trade deficit with the EU, which in 2024 reached $235 billion US, according to U.S. Census Bureau data. The EU points to the U.S. surplus in services, which it says partially redresses the balance.
CTV News
3 hours ago
- CTV News
U.S. says tariff deadline of Aug 1 is firm, no extensions
U.S. President Donald Trump listens to members of the media after he arrived at Prestwick Airport in Ayrshire, Scotland, Friday, July 25, 2025.(AP Photo/Jacquelyn Martin) WASHINGTON — The U.S. deadline of August 1 for imposing tariffs on its trading partners is firm and there will be no extensions, U.S. Commerce Secretary Howard Lutnick said Sunday. 'So no extensions, no more grace periods. August 1, the tariffs are set. They'll go into place. Customs will start collecting the money, and off we go,' Lutnick told 'Fox News Sunday.' After the levies kick in, U.S. President Donald Trump -- who was negotiating Sunday in Scotland with European Union officials -- is still willing to keep talking, Lutnick said. Of the Europeans, Lutnick said, 'You know they're hoping they make a deal, and it's up to President Trump, who's the leader of this negotiating table. We set the table.' So far five countries have struck deals with the Trump administration ahead of the Friday deadline as it tries to overhaul the global system of largely free trade by slapping tariffs on countries that the United States deems as engaging in unfair practices. These five are Britain, Vietnam, Indonesia the Philippines, and Japan. The levies they accepted are often higher than the new base rate of 10 percent that the United States has applied to most countries since April. But they are far below the levels the Trump administration threatened to impose if no deal were reached. AFP
Globe and Mail
5 hours ago
- Globe and Mail
U.S., China negotiators to resume talks in effort to extend tariff truce
Senior U.S. and Chinese negotiators meet in Stockholm on Monday to tackle longstanding economic disputes at the centre of the countries' trade war, aiming to extend a truce keeping sharply higher tariffs at bay. China is facing an August 12 deadline to reach a durable tariff agreement with President Donald Trump's administration, after Beijing and Washington reached a preliminary deal in June to end weeks of escalating tit-for-tat tariffs. Without an agreement, global supply chains could face renewed turmoil from duties exceeding 100 per cent. The Stockholm talks, led by U.S. Treasury Secretary Scott Bessent and Chinese Vice Premier He Lifeng, take place a day after European Commission President Ursula von der Leyen meets Trump at his golf course in Scotland to try to clinch a deal that would likely see a 15 per cent baseline tariff on most EU goods. Trade analysts on both sides of the Pacific say the discussions in the Swedish capital are unlikely to produce any breakthroughs but could prevent further escalation and help create conditions for Trump and Chinese President Xi Jinping to meet later this year. Previous U.S.-China trade talks in Geneva and London in May and June focused on bringing U.S. and Chinese retaliatory tariffs down from triple-digit levels and restoring the flow of rare earth minerals halted by China and Nvidia H20 AI chips and other goods halted by the United States. U.S. to discuss tariff deadline extension with China as Trump, Philippines reach deal So far, the talks have not delved into broader economic issues. They include U.S. complaints that China's state-led, export-driven model is flooding world markets with cheap goods, and Beijing's complaints that U.S. national security export controls on tech goods seek to stunt Chinese growth. 'Stockholm will be the first meaningful round of U.S.-China trade talks,' said Bo Zhengyuan, Shanghai-based partner at China consultancy firm Plenum. Trump has been successful in pressuring some other trading partners, including Japan, Vietnam and the Philippines, into deals accepting higher U.S. tariffs of 15 per cent to 20 per cent. He said there was a 50-50 chance that the U.S. and the 27-member European Union could also reach a framework trade pact, adding that Brussels wanted to 'make a deal very badly'. Two of Trump's top trade officials, Commerce Secretary Howard Lutnick and U.S. Trade Representative Jamieson Greer, will attend the Scotland talks and then travel to Stockholm. Analysts say the U.S.-China negotiations are far more complex and will require more time. China's grip on the global market for rare earth minerals and magnets, used in everything from military hardware to car windshield wiper motors, has proved to be an effective leverage point on U.S. industries. In the background of the talks is speculation about a possible meeting between Trump and Xi in late October. Trump has said he will decide soon whether to visit China in a landmark trip to address trade and security tensions. A new flare-up of tariffs and export controls would likely derail any plans for a meeting with Xi. 'The Stockholm meeting is an opportunity to start laying the groundwork for a Trump visit to China,' said Wendy Cutler, vice president at the Asia Society Policy Institute. Bessent has already said he wants to work out an extension of the August 12 deadline to prevent tariffs snapping back to 145 per cent on the U.S. side and 125 per cent on the Chinese side. Still, China will likely request a reduction of multi-layered U.S. tariffs totaling 55 per cent on most goods and further easing of U.S. high-tech export controls, analysts said. Beijing has argued that such purchases would help reduce the U.S. trade deficit with China, which reached US$295.5-billion in 2024. China is currently facing a 20 per cent tariff related to the U.S. fentanyl crisis, a 10 per cent reciprocal tariff, and 25 per cent duties on most industrial goods imposed during Trump's first term. Bessent has also said he would discuss with He the need for China to rebalance its economy away from exports toward domestic consumer demand. The shift would require China to put an end to a protracted property crisis and boost social safety nets to encourage household spending. Michael Froman, a former U.S. trade representative during Barack Obama's administration, said such a shift has been a goal of U.S. policymakers for two decades. 'Can we effectively use tariffs to get China to fundamentally change their economic strategy? That remains to be seen,' said Froman, now president of the Council on Foreign Relations think-tank.
