37 Beauty Products Under $25 That'll Cast Serious Spells

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13 hours ago

A hydrating lip-plumping gloss set to abracadabra some instant ~lusciousness~ onto your pout. Infused with vitamin E and collagen, this works to give you fuller, more moisturized lippies. Plus, reviewers are totally loving this affordable swap to all those costly name-brand plumpers!
A gentle LilyAna Naturals retinol cream that this reviewer (an esthetician of over 13 years) has deemed "The BEST hidden gem!!" This magical cream supports natural collagen production, combats uneven skin tone, and smooths rough texture. How, may you ask? It comes jam-packed with all the goods, including botanical hyaluronic acid, shea butter, organic green tea, organic jojoba oil, and vitamins A and E.
And retinol body lotion, because the superpowers of retinol are not just for your face! It's overflowing with powerful ingredients like vitamins A and E, ferulic acid, shea butter, and green tea to help diminish the look of deep wrinkles, fine lines, sagging skin, crepey skin, and even sun damage — all while giving your collagen production a *major* boost to help with firming.
A moisturizing hair serum here to breathe some life back into your locks and rescue them from eternal dryness. This delightful blend is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. This reviewer says it gives you gloss without the grease, and that the scent alone makes them want to keep using it!
Brazilian Bum Bum body cream if you want to be known for smelling like a walking Italian bakery, leaving the enchanting scent of salted caramel, pistachio, and vanilla everywhere you go. Enriched with caffeine, guarana extract, and coconut oil, this miraculous little jar of cream will help smooth, firm, and add a glow to your skin. But may I just highlight again its intoxicating scent? According to the reviewers, you might just get a little obsessed.
A bottle of professional-grade callus-removing gel that only needs one "before and after" pic to prove that it works wonders on those rough, dry areas that can develop on your feet. Just apply the gel and let it sit for 5–10 minutes, then follow up with a foot scrubber. This is the *perfect* addition to your next self-care day.
Gold Bond's firming neck and chest cream because our décolletage is too often forgotten when it comes to skincare needs. This elixir is a pro at improving your skin's firmness, texture, *and* elasticity. Its salicylic acid gently exfoliates dead skin cells while its stress response proteins boost your skin's moisture retention to improve smoothness and suppleness. It also contains glycerin and aloe, adding some extra hydration. Iconic, truly.
A revitalizing cuticle oil that'll have you blinking your eyes in disbelief because this level of witchcraft seems too good to be true. With a blend of safflower oil, sunflower seed oil, cottonseed oil, and vitamin E, this will help nourish and strengthen your nails, all while promoting growth.
Or Onsen's nail and cuticle serum — a dreamy mix of rice bran oil, Japanese seaweed, and shea butter to condition your nails and add some shine. It's just what you need if your nails are in rehab after your last set of gel or acrylics. It's also super lightweight and delightfully *not* oily (BLESS).
A piercing bump solution in case your new piercing came with an unexpected (and unwanted) bumpy little friend that won't go away. 🙃 This'll help heal and reduce it so that everyone can focus on your cute new bling instead. You'll be completely spellbound by the results.
A paraben-free self-tanner, a soft mousse that glides over your skin smoothly, ensuring an even application without those pesky streaks. In just one hour, you'll be glowing like you just got back from an exotic, tropical getaway — and you didn't even have to step a foot outside...sorcery?!
Kojic Acid Dark Spot Remover Soap to make that hyperpigmentation *POOF* disappear! Its wonderful mix of shea butter, olive oil, turmeric, hyaluronic acid, and retinol will give hyper-pigmented areas an even glow by helping to reduce scars and restore moisture. You can use it on your face as well as your hands, neck, bikini area, inner thighs, and underarms!
I Dew Care's dry shampoo powder — it'll bewitch your roots and trick people into thinking it most definitely has not been a week since you last washed your hair. This is infused with biotin, black ginseng, and root-boosting powder and comes with a conveniently attached puff so that you can dab, dab, dab away all that excess oil and grease to instantly add some volume back into your hair.
A satin-finish TirTir cushion foundation that's got the whole TikTok beauty community in a chokehold. This all-star gem lets you enjoy 72-hour flawless coverage and offers effortless blending to hide redness, blemishes, and under-eye bags. Plus, it comes in 40 shades and is *packed* with hibiscus and red propolis extracts for a boost in skin elasticity. Perfect for beauty enthusiasts who love effortless applications anytime, anywhere.
A wart-removing gel because it'll give you such shocking results, you'll be convinced it was created in a witch's cauldron. It contains salicylic acid to help with that pesky wart that's been hanging around for an obscene amount of time *and* it comes with waterproof patches for an effective, no-mess solution that'll make your growth ✨vanish✨. And to think you'd accepted it as your new reality?!
Catrice "Instant Awake" Under Eye Brightener to help balance out the bluish tones of under-eye shadows and dark circles. And bonus! It's infused with hyaluronic acid and shea butter to nourish your skin and give you a radiant glow. Wear it by itself or under your concealer for a more full-coverage look! Plus, reviewers say it's a perfect alternative to Becca X Smashbox's similar formula. 👀
And a lil' hydrating eye stick with a cooling formula infused with niacinamide and Icelandic mineral water, moss, and seaweed extract that work like a charm to help de-puff the area around your eyes and reduce the appearance of dark circles. You no longer have to show up to the office looking like a Tim Burton character. Amazing.
A fast-drying nail concealer made with a blend of biotin and keratin to give you the strong, healthy-looking nails of your dreams — gone are the days of broken nail tips and rough ridges! It also provides a lovely hint of pink color that works great as a top coat *or* on its own if you're just a minimalist looking for something that'll give your nails a soft, flawless finish. The only thing more satisfying than this will be all the $$$ you're saving on manicures.
A TikTok viral overnight collagen mask, which has taken over my entire FYP for months — and now I see why! Give your skin a big ole' drink of water with this probiotic-packed mask, which starts as a milky-colored hydrogel mask, and as the hours go by, it gradually turns clear, signaling that it's working its magic on your skin. It'll not only strengthen your skin's barrier and improve elasticity, but it'll also refine the appearance of large pores and help smooth out fine lines. Many reviewers also say it's surprisingly comfortable to sleep in!
An OGX leave-in, curl-defining cream so you can properly flaunt the curls that we all envy. This miracle cream gives you ultra-soft curls and moisturizes them to boost their shine. Bouncy spirals of hair without the need to style with heat? Yes, please.
Or a wildly popular curl-defining foaming mousse with results so enchanting, the only logical conclusion is that The Grimmerie must have been involved in its creation. This is enriched with coconut and shea oils to create soft wraps, tame frizz, and treat your hair to some intense hydration — leaving hair feeling ultra soft and nourished.
An Anua pore-clearing cleansing oil because it uses the calming powers of heartleaf oil to soothe irritated skin and eliminate makeup residue, blackheads, and sebum while preventing pore congestion — perfect to incorporate in a double cleansing routine! It's also hypoallergenic and works wonders for sensitive, acne-prone skin.
A bottle of organic (and delightfully versatile!) cold-pressed castor oil with results so shocking, it must be a subject of discussion in a Dark Arts class. This powerful elixir is enriched with moisturizing fatty acids that promote hair growth, give you longer and thicker lashes and brows, *and* help reduce blemishes, scars, and fine lines. A true MVP. 😍
Sulfate-free Biotin shampoo that 36,000+ reviewers swear by, which is no surprise because this magical brew banishes product buildup on your scalp and is enriched with botanical extracts that work to help thicken and hydrate your hair. You'll soon be wanting to do a hair flip every chance you get.
A magnetic cat-eye gel nail polish kit to make it look like your nails themselves are spellbound by the beauty of the northern lights. Not only will you be flooded by comments, but you'll also be able to brag about the fact that you did 'em yourself. That's right, and flip your hair over your shoulder while you're at it.
Or a gel nail kit — aka an all-in-one glam gem. It includes basically everything you need to tap into your inner nail tech (just make sure to grab that UV LED lamp)! The kit comes with the base coat and two top coats (one for a matte finish and one for a glossy sheen) and 20 gorgeous colors to choose from. Just apply the base, then your color, cure it under the lamp (and apply more layers as needed!), then apply your top coat and cure once more.
An internet-famous Revlon oil-absorbing volcanic face roller — now you see the oil...now you don't! This miraculous little roller works like magic to eliminate excess oil and mattify your skin as you roll it around your face. As someone with skin that's always making me look like a glazed donut, I appreciate this wonderful little tool.
Bruise cream because just like Harry's wand chose him, the clumsy life chose you. Thanks to its arnica, horse chestnut, vitamin K, and witch hazel (*cue the evil cackle*), this works quickly to reduce the appearance of swelling and redness. Reviewers also enjoy using this to help remedy bruising caused by cosmetic injections like fillers and Botox!
A bottle of Fanola "No Yellow" purple shampoo — you already spent major money to acquire that beautiful blonde look, so why would you let unwanted yellow tones get in the way? This sorcery-level liquid will cancel out the brassiness and help you keep it looking as good as the hair inspo on your Pinterest board before your next touch-up appointment.
A prescription-strength Differin retinoid gel, aka the strongest thing you can purchase without a prescription. This miraculous (yet affordable) gel helps reveal a new skin layer and dives deep into your pores to clear breakouts before they can even...well..."break out." Say sayonara to those painful zits. 👋
A viral dark spot correcting serum — a potion formulated with the powerful trio of niacinamide, tranexamic acid, and arbutin to help banish dull skin and enlarged pores to another dimension. It's also infused with ceramides and hyaluronic acid to soothe, hydrate, and protect your skin barrier. Many reviewers say it's become an *essential* part of their skincare routine!
These glamorous reusable magnetic lashes that'll have everyone convinced Glinda the Good Witch herself cast a spell on your lashes to make them look long and oh-so-enviable. Say goodbye to struggling with glue and wasted lashes — each set of these sticks right to the included eyeliner, so you can finally toss that goopy glue out.
A Briotech spray with magical powers that rival the pricier Tower 28 spray (*gasp*). Packed with the same key ingredient, hypochlorous acid, this skincare gem will quickly become one of your staples as it effectively works to soothe inflammation, calm angry red patches, and fortify your skin's barrier.
Truremedy Naturals Remedy Tea Tree Oil Body Wash if you've been holding out for a *true* miracle in a bottle. It's made with aloe, mint, and tea tree soap to help reduce rashes, acne, and dry or cracked skin — seriously, I wish I had the perseverance that these common skin irritations have. Plus, it's also got a delightful scent thanks to its coconut, olive, and jojoba oils!
Skin1004's zombie face masks that'll have you looking like you just sang the healing incantation to the golden flower from Tangled. These fast-acting masks are made with albumin, aloe vera, and centella asiatica extract to hydrate and lift your skin, tighten enlarged pores, clear small breakouts, and give you that "just came fresh from the spa" glow.
Mighty Patches to evict those pesky pimples that have no business invading your face. These are coated with hydrocolloid to protect and heal the blemish more effectively — you officially have no excuses for popping those pimples anymore! No picking or pinching needed. Oh, and they have over 135,000 5-star reviews!
A wow-worthy snail repair cream, which should basically be considered skin sorcery with the way it's surprised reviewers with its immediate results. It's enriched with organic green tea and vitamins that brighten dull skin and help fade discoloration. And, thanks to its high concentration of snail mucin extract, your complexion will look plumped and ✨glowy✨.
You upgrading your beauty routine and still having money for that beloved, overpriced coffee that you just can't let go of:
Reviews have been edited for length and/or clarity.